03 marketing tips: how to develop a strategy

MARKETING FOR SUCCESSFUL

BUSINESS by Nataly Rodionova

IT Academy STEP

WHAT IS SUCCESSFUL BUSINESS?

WHAT IS SUCCESSFUL BUSINESS?

• GOOD PRODUCT• HAPPY CLIENTS• SALES & REVENUES• DEVELOPMENT• HIGH SALARIES

Make sure that those who potentially might have a need for

your product get to know you and trust you.

MARKETING HOUR GLASSheardlike

trusttrybuy

recommend

BE CLEAR ON STRATEGYBusiness strategy - basis of marketing strategy

What do you want to achieve?Who are your competitors?

Do you have the right product?

Do you have the right price?What are your distribution

channels?Can you achieve maximum

profit?

KNOW YOUR CUSTOMER• Create a portrait of an ideal customer:

• how does he/ she look like?

• what does he/she want?

• what is his/her problem?

• how does he/she make purchases?

• what is the best way to communicate with him/her?

BE DIFFERENT• clear and simple idea

• different = uniquely valuable for your customers

KNOW YOUR MESSAGE AND BENEFITS

Message: inspiring & motivating aim of your business

Benefits:3-4 arguments WHY to choose us?

• We help students to take a step to successful career in IT .

• We offer the best personal computing experience around the world through innovative products.

HAVE RECOGNISABLE VISUAL APPEARANCE

• we get 80% of information visually

• your visual appearance - your brand - should be recognisable, supporting your messages and values

• be consistent

FAMOUS LOGO

www.cambodia.itstep.org

6. TAKE CARE ABOUT WEBSITE

Structure:

• Story about you• You offer: services or

products• Contact information

Tips:• use visual language• keep simple and clean• take care about easy

navigation• include links to all

your social media profiles

PROMOTE RECOMMENDATIONSPeople like giving recommendations - feel smart

Encourage recommendations because:

- the most efficient way of communication

- easier to get in touch with your TA

- creates trust

- less questions

-less doubts about price