03 cheryl cecchetto tips, tricks and techniques for an extraordinary event experience

Title Page

Outline

1. Build Your Body of Work

2. Oscars® Governors Ball

3. Primetime Emmys® Governors Ball

4. G’DAY USA Black Tie Events

5. 25 Tips & Tricks

5. The Next 10 years

6. Sequoia Secrets

7. Worst Moment

8. Funniest Moment

9. Favorite Moment

10. Q&A

Build Your

Body of WorkBuild Your

Body of WorkBody of WorkBody of Work

Oscars® Governors Ball…24 years…Oscars® Governors Ball

…24 Years…

85th Oscars®

(2013)(2013)

84th Academy Awards®

(2012)(2012)

84th Academy Awards®

(2012)

84th Academy Awards®

(2012)

84th Academy Awards®

(2012)

84th Academy Awards®

(2012)

84th Academy Awards®

(2012)

84th Oscars®

(2012)(2012)

use only this shaded area for

text / graphics / photos /video

use only this shaded area for

text / graphics / photos /video

83rd Oscars®

(2011)(2011)

use only this shaded area for

text / graphics / photos /video

use only this shaded area for

text / graphics / photos /video

use only this shaded area for

text / graphics / photos /video

use only this shaded area for

text / graphics / photos /video

82nd Oscars®

(2010)(2010)

use only this shaded area for

text / graphics / photos /video

use only this shaded area for

text / graphics / photos /video

Primetime Emmys®

Governors BallGovernors Ball

…16 Years…

64th Primetime Emmys®

(2012)(2012)

Who is Sequoia

Who is Sequoia

Who is Sequoia

Time Lapse?

63rd Primetime Emmys®

(2011)(2011)

Who is Sequoia

Who is Sequoia

62nd Primetime Emmys®62 Primetime Emmys®

(2010)

Who is Sequoia

Who is Sequoia

25 Tips25 Tips

1. Go above and beyond to ‘WOW’ the client

2. Prioritize customer service AND customer

satisfaction

3. Be extremely attentive to detail3. Be extremely attentive to detail

4. Always fully inform your clients

5. Respond to your clients within 24 hours

6. Strive to build quality relationships and honest

conversations

7. Stay in touch with your clients year round

8. Share your client’s highs and lows8. Share your client’s highs and lows

9. Exceed expectations

10. Develop original ideas

11. Focus on what is ‘right’ for your client

12. Tell the truth when you make a mistake

13. Deliver what you say you’re going to

14. Do you deserve customer loyalty, if so, do you 14. Do you deserve customer loyalty, if so, do you

nurture it?

15. Approach every client as a potential long term

client

16. Do not prioritize the needs and preferences of

your clientele more than your potential earnings

17. Treat your employees as you would treat a client

that you want to see year after year

18. Every day of work should be meaningful18. Every day of work should be meaningful

19. Make sure your client’s philosophy is clear from

the start

20. Know your clients interests and the event mission

statement

21. Actively listen to your client and ask them how

they feel

22. Allow your client to share their honest opinions

23. Be open to new approaches with each project23. Be open to new approaches with each project

24. Live up to your commitments and meet deadlines

25. Reach for the stars

Tricks (aka more tips)

Do not let the economic climate discourage youRevamp/renew

New ideas/new vendors/new clientsGet healthier

Learn patience by being patientLearn compassion by being compassionate

Learn patience by being patientLearn compassion by being compassionate

Trust by trustingLove what you do, do what you love

Your energy will be contagiousRemember, your best ideas will be conceived during your

downtime

The Next 10 Years

Interactive social media

+

innovative technology innovative technology

=

increased product placement

=

all-around publicity

The Next 10 Years Continued

Look: Sharper, Cleaner, Minimalist

F&B: Small bites & trendsetting vehicles

Entertainment: Cater to younger audiences

Sequoia Secrets

Grounded first/clear mission statement

Attention to detail

110% service110% service

Never give the client work

Stay on budget

Create a lifelong umbilical cord

Have fun!!

Sense of humor

My Worst Moment…

74th Oscars® Governors Ball74 Oscars® Governors Ball(2002)

My Funniest Moment…

74th Oscars® Governors Ball74 Oscars® Governors Ball(2002)

My Favorite Moment…

Children’s Hospital

Los Angeles

‘Grand Opening Gala’‘Grand Opening Gala’

(2011)

“I have not really come full circle. I am

continuing to climb the stairs.”continuing to climb the stairs.”

--Cathey McClain Finlon

“Events, as in life are a steep step of stairs. Take

one step at a time and always shoot for the

stars, but remember the stairs are steep, so take stars, but remember the stairs are steep, so take

time to balance yourself on each step.”--Cheryl Cecchetto