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Kingfisher School of Business and Finance

Communication Purposes Communication Process Communication Context Genres of Communication Communication Barriers Communication Ethics

Provide factual information Inform readers about or provide

information Clarify and condense information State precise responsibilities Persuade and make recommendations

Listening 45% Reading 16% Speaking 30% Writing 9%

Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback

Purpose Audience Medium Genre/Conventions Technologies

Nonverbal◦ Less structured, harder to classify

◦ More spontaneous, less control

Verbal◦ More structured, easier to study

◦ Conscious purpose, more control

Written Communication Oral Communication Mixed Communication

Letters Memos Email Reports/White Papers Web sites Promotional Materials Other written documents

Meetings Conference calls Phone calls Presentations Video or audio recordings Other forms of oral communication

Web sites PowerPoint presentations (spoken and

written communication) Performance reviews

Official structure◦ Formal chain of command

◦ Up, down, across formal power lines

The grapevine◦ Informal networking

◦ Unofficial lines of power

Formal contacts◦ Marketing

◦ Public relations

Informal contacts◦ Employees

◦ Managers

Perception and language Restrictive environments Distractions Deceptive tactics Information overload

Adopt audience-centered approach Foster open communication climate Commit to ethical communication Create lean, efficient messages

Understand biases Consider education Factor in age Recognize status Acknowledge style

Recognize ethical choices Make ethical choices Motivate ethical choices

The majority of the slides for this presentation were taken from Prentice Hall’s Business Communication Today (2003) PowerPoint presentation.