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Kingfisher School of Business and Finance
Communication Purposes Communication Process Communication Context Genres of Communication Communication Barriers Communication Ethics
Provide factual information Inform readers about or provide
information Clarify and condense information State precise responsibilities Persuade and make recommendations
Listening 45% Reading 16% Speaking 30% Writing 9%
Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback
Purpose Audience Medium Genre/Conventions Technologies
Nonverbal◦ Less structured, harder to classify
◦ More spontaneous, less control
Verbal◦ More structured, easier to study
◦ Conscious purpose, more control
Written Communication Oral Communication Mixed Communication
Letters Memos Email Reports/White Papers Web sites Promotional Materials Other written documents
Meetings Conference calls Phone calls Presentations Video or audio recordings Other forms of oral communication
Web sites PowerPoint presentations (spoken and
written communication) Performance reviews
Official structure◦ Formal chain of command
◦ Up, down, across formal power lines
The grapevine◦ Informal networking
◦ Unofficial lines of power
Formal contacts◦ Marketing
◦ Public relations
Informal contacts◦ Employees
◦ Managers
Perception and language Restrictive environments Distractions Deceptive tactics Information overload
Adopt audience-centered approach Foster open communication climate Commit to ethical communication Create lean, efficient messages
Understand biases Consider education Factor in age Recognize status Acknowledge style
Recognize ethical choices Make ethical choices Motivate ethical choices
The majority of the slides for this presentation were taken from Prentice Hall’s Business Communication Today (2003) PowerPoint presentation.