&. m ission s tatement marketing missoula and surrounding areasas a premiere travel destination...

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MISSION STATEMENT

Marketing Missoula and surrounding areas as a premiere travel destination thereby creating vibrant growth in the economy and enhancing the quality of life.

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HISTORY 2002: The MCVB was established.

2003: Missoula City Council recognized the MCVB as the official bed tax recipient, and awarded bed tax for three years.

2006: Missoula City Council removed the sunset on bed tax allocation to the MCVB.

2010:

The MCVB was rebranded as Destination Missoula.

The TBID was formed and Missoula City Council approved that a $1.00 assessment be collected per occupied TBID hotel room night.

2012: The TBID hired their first paid staff member.

2013: Missoula City Council approved an increase in the TBID assessment to $2.00 per occupied TBID hotel room night.

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STRUCTURE Bed Tax

Montana’s successful tourism industry relies on the 4% Lodging Facility Use Tax, commonly referred to as the Bed Tax.

An additional 3% selective use tax is also levied on the cost of the accommodations for a total tax of 7%. This 3% goes directly to the general fund.

Private Account Destination Missoula is also a membership based

organization with partners who are very important to the success of marketing tourism in Missoula.

TBID Assessment The TBID is currently comprised of 12 local hotels.

These hotels collect a $2.00 per occupied room night assessment.

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MISSOULA STATISTICS

Destination Missoula’s website receives nearly 364,000 unique visitors annually.

Destination Missoula’s call center travel counselors handle nearly 56,000 phone calls and online chats with potential visitors annually.

Missoula receives 1.2 million non-resident visitors annually.

Non-resident visitors to Missoula had a total economic impact of $280 million in 2011.

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MISSOULA STATISTICS

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Auto Rental, Repair $10,874,000

Campground$994,000

Gambling$3,282,000

Gas $97,576,000

Gro-ceries, Snacks

$16,606,000

Hotel, Motel, B&B $32,723,000

Licenses, Fees

$1,494,00

0

Outfitter, Guide

$2,464,00

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Rental Cabin

$1,048,000

Restaurant, Bar $55,141,000

Retail $57,155,000

Service, $452,000 Transportation Fares

$121,000

Auto Rental, Repair Campground GamblingGasGrocery, SnacksHotel, Motel, B&BLicense, FeesOutfitter, GuideRental CabinRestaurant, BarRetailServiceTransportation Fares

MONTANA STATISTICS Montana receives 10.5 million non-resident

visitors annually.

Non-resident visitors to Montana had a total economic impact of $2.8 billion in 2011.

Travel & Tourism supports approximately 39,000 Montana jobs – that’s 1 in 13 Montana jobs.

Approx. $14.9 million was added to the State general fund in 2012.

Every Montana household would pay $687 additional taxes without traveler tax revenue.

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RESOURCES Visitor Information Center

Meeting and Convention Services

Coordination of FAM Tours and Travel Writers

Visitor Websites DestinationMissoula.org

MissoulaMeetings.com

PlayMissoula.org

Bring it Home Missoula Campaign

Grant Program

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QUESTIONS…

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