Автоматизация впечатлений izi.travel mos… · Автоматизация...

Egor Yakovlevegor.yakovlev@izi.travel

Автоматизация впечатлений: новые возможности для игроков туристического рынка

Human-guide Experience

Audio guides inside

museums

stories triggered

by keypad / QR-code /

iBeacon / NFC /

photonaviagtion

Guided tours in the city

stories triggered

by GPS

Free Automated Experience

Cities

Museums

Cities

Museums

izi.TRAVEL automates the travel experience, globally

izi.TRAVEL

operates here

Cities

Museums

Automation of experiences: how izi.TRAVEL works

Crowdsourcing

API

- Museums/street tours/quests

- Multilingual content

- Images/videos/text/quizes

- Detailed statistics

- User rating/reviews

- Full access to all content

- Suitable for white label solutions

- Easy implementation

- Quick response / high load

- Free to use*

* - free threshold is 1M stories per month

CMS main features: Open API main features: izi.TRAVEL App main features:

- iOS/Android/Web

- Works online and offline

- Multilingual interface

- Indoor and outdoor (GPS)

- Free walking mode

- Quests

Storytellers create audio guides with

izi.TRAVEL CMS

Travellers consume audio guides via

izi.TRAVEL App or 3rd party services

Platform collects content from authors

and distribute it via open API

The structure of izi.TRAVEL guided tours

User walks/rides

thru the city with

a smartphone

When the user enters a

"trigger zone" the story

starts playing

Each story has a

"GPS trigger-zone",

defined by the author

National Museum of the American Indian

This building - with a remarkable high ceiling and a massive

colonnade around the perimeter - was built in the early 20th

century for the port customs office. Today, it is the National

Museum of the American Indian.

Special attention should be paid to the four statues at the

entrance of the museum. They represent four continents:

from left to right – Asia, America, Europe, Africa.

2

1

3

Audio story is complemented

with photos, text, sometimes

with video and quizzes

4

Install the izi.TRAVEL app and try it yourself in your own city!

izi.TRAVEL is #1 in automated experiences

2 200 museums

11 000 tours

in 101 countries

in 59 languages

7M+ usages per month

90% organic YoY growth

Amsterdam zoom-in

What kind of content is on izi.TRAVEL?

● Museum tours

● City walks

● Tours for runners and cyclists

● along highways and railways

● for boats and ships

● Diversity of themes: art, history, heritage, architecture,

life style, gastronomy, religion, minorities, shopping, etc.

● Made by professionals and local enthusiasts, history

lovers, writers and celebrities, business owners, etc.

GPS triggering

Free audio tours help travellers to:

preparation phase

•save a lot of time to get to know the destination

•feel confident that they will not miss anything interesting

•choose place to stay based on availability of tours around

execution phase

•discover and get on-site experience and knowledge

•save money on paid excursions and human guides

•get inspired to visit remote locations and the city surrounding

after travel phase

•share most engaging audio stories with friends

•create their own audio stories

•get inspired for the next trip

Why travellers respect audio tours

Who supports Storytellers?

Cities

Museums

Crowdsourcing

Zoos

Archaeological sites

izi.TRAVELapp

Sustainable win-win ecosystem between cultural sponsors and storytellers

Funds and sponsors support

long-living content projects

(not short-living technologies)

DMOs support and

promote projects to attract

travellers to the city

Global travel services can leverage the same guided tours

Cities

Museums

Crowdsourcing

Zoos

Billions of users

Lodging

Travel agencies

Archaeological sites

izi.TRAVELapp

Win-win: Storytellers get free promotion – global apps get free content

Voice assistants

DMOs support and

promote projects to attract

travellers to the city

Funds and sponsors support

long-living content projects

(not short-living technologies)

Travel Apps and Webs use content

to improve user experience

API

Wachsenburg Castle

Mühlburg Castle

Wachsenburg tour

Adventures will become popular again

Google

Assistant

Apple

Siri

Global travel services can leverage the same guided tours

Cities

Museums

Crowdsourcing

Zoos

Billions of users

Lodging

Travel agencies

Archaeological sites

izi.TRAVELapp

Win-win: Storytellers get free promotion – global apps get free content

Voice assistants

DMOs support and

promote projects to attract

travellers to the city

Funds and sponsors support

long-living content projects

(not short-living technologies)

Travel Apps and Webs use content

to improve user experience

API

Global travel services can leverage the same guided tours

Cities

Museums

Crowdsourcing

Zoos

Billions of users

Lodging

Travel agencies

Archaeological sites

izi.TRAVELapp

Win-win: Storytellers get free promotion – global apps get free content

Voice assistants

DMOs support and

promote projects to attract

travellers to the city

Funds and sponsors support

long-living content projects

(not short-living technologies)

Travel Apps and Webs use content

to improve user experience

API

Hotels, cafes, transport

promote projects to

satisfy travellers better

Сity can tell about itself

Turn the boring getting to the city into exciting adventure

Turn the needs of other stakeholders into win-win strategy

Inspire travellers to visit remote locations and surrounding

Tour operators use free audio guides to sell paid excursions

Hotels will happy to promote!

Global travel services can leverage the same guided tours

Cities

Museums

Crowdsourcing

Zoos

Billions of users

Lodging

Travel agencies

Archaeological sites

izi.TRAVELapp

Win-win: Storytellers get free promotion – global apps get free content

Voice assistants

DMOs support and

promote projects to attract

travellers to the city

Funds and sponsors support

long-living content projects

(not short-living technologies)

Travel Apps and Webs use content

to improve user experience

API

Hotels, cafes, transport

promote projects to

satisfy travellers better

Egor Yakovlevegor.yakovlev@izi.travel

+7-909-6988338

Numerous of tours and museums

on www.izi.travel

Thank you!

Install free izi.TRAVEL app

Автоматизация впечатлений: новые возможности для игроков туристического рынка