Автоматизация впечатлений izi.travel mos… · Автоматизация...
TRANSCRIPT
Egor [email protected]
Автоматизация впечатлений: новые возможности для игроков туристического рынка
Human-guide Experience
Audio guides inside
museums
stories triggered
by keypad / QR-code /
iBeacon / NFC /
photonaviagtion
Guided tours in the city
stories triggered
by GPS
Free Automated Experience
Cities
Museums
Cities
Museums
izi.TRAVEL automates the travel experience, globally
izi.TRAVEL
operates here
Cities
Museums
Automation of experiences: how izi.TRAVEL works
Crowdsourcing
API
- Museums/street tours/quests
- Multilingual content
- Images/videos/text/quizes
- Detailed statistics
- User rating/reviews
- Full access to all content
- Suitable for white label solutions
- Easy implementation
- Quick response / high load
- Free to use*
* - free threshold is 1M stories per month
CMS main features: Open API main features: izi.TRAVEL App main features:
- iOS/Android/Web
- Works online and offline
- Multilingual interface
- Indoor and outdoor (GPS)
- Free walking mode
- Quests
Storytellers create audio guides with
izi.TRAVEL CMS
Travellers consume audio guides via
izi.TRAVEL App or 3rd party services
Platform collects content from authors
and distribute it via open API
The structure of izi.TRAVEL guided tours
User walks/rides
thru the city with
a smartphone
When the user enters a
"trigger zone" the story
starts playing
Each story has a
"GPS trigger-zone",
defined by the author
National Museum of the American Indian
This building - with a remarkable high ceiling and a massive
colonnade around the perimeter - was built in the early 20th
century for the port customs office. Today, it is the National
Museum of the American Indian.
Special attention should be paid to the four statues at the
entrance of the museum. They represent four continents:
from left to right – Asia, America, Europe, Africa.
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Audio story is complemented
with photos, text, sometimes
with video and quizzes
4
Install the izi.TRAVEL app and try it yourself in your own city!
izi.TRAVEL is #1 in automated experiences
2 200 museums
11 000 tours
in 101 countries
in 59 languages
7M+ usages per month
90% organic YoY growth
Amsterdam zoom-in
What kind of content is on izi.TRAVEL?
● Museum tours
● City walks
● Tours for runners and cyclists
● along highways and railways
● for boats and ships
● Diversity of themes: art, history, heritage, architecture,
life style, gastronomy, religion, minorities, shopping, etc.
● Made by professionals and local enthusiasts, history
lovers, writers and celebrities, business owners, etc.
GPS triggering
Free audio tours help travellers to:
preparation phase
•save a lot of time to get to know the destination
•feel confident that they will not miss anything interesting
•choose place to stay based on availability of tours around
execution phase
•discover and get on-site experience and knowledge
•save money on paid excursions and human guides
•get inspired to visit remote locations and the city surrounding
after travel phase
•share most engaging audio stories with friends
•create their own audio stories
•get inspired for the next trip
Why travellers respect audio tours
Who supports Storytellers?
Cities
Museums
Crowdsourcing
Zoos
Archaeological sites
izi.TRAVELapp
Sustainable win-win ecosystem between cultural sponsors and storytellers
Funds and sponsors support
long-living content projects
(not short-living technologies)
DMOs support and
promote projects to attract
travellers to the city
Global travel services can leverage the same guided tours
Cities
Museums
Crowdsourcing
Zoos
Billions of users
Lodging
Travel agencies
Archaeological sites
izi.TRAVELapp
Win-win: Storytellers get free promotion – global apps get free content
Voice assistants
DMOs support and
promote projects to attract
travellers to the city
Funds and sponsors support
long-living content projects
(not short-living technologies)
Travel Apps and Webs use content
to improve user experience
API
Wachsenburg Castle
Mühlburg Castle
Wachsenburg tour
Adventures will become popular again
Assistant
Apple
Siri
Global travel services can leverage the same guided tours
Cities
Museums
Crowdsourcing
Zoos
Billions of users
Lodging
Travel agencies
Archaeological sites
izi.TRAVELapp
Win-win: Storytellers get free promotion – global apps get free content
Voice assistants
DMOs support and
promote projects to attract
travellers to the city
Funds and sponsors support
long-living content projects
(not short-living technologies)
Travel Apps and Webs use content
to improve user experience
API
Global travel services can leverage the same guided tours
Cities
Museums
Crowdsourcing
Zoos
Billions of users
Lodging
Travel agencies
Archaeological sites
izi.TRAVELapp
Win-win: Storytellers get free promotion – global apps get free content
Voice assistants
DMOs support and
promote projects to attract
travellers to the city
Funds and sponsors support
long-living content projects
(not short-living technologies)
Travel Apps and Webs use content
to improve user experience
API
Hotels, cafes, transport
promote projects to
satisfy travellers better
Сity can tell about itself
Turn the boring getting to the city into exciting adventure
Turn the needs of other stakeholders into win-win strategy
Inspire travellers to visit remote locations and surrounding
Tour operators use free audio guides to sell paid excursions
Hotels will happy to promote!
Global travel services can leverage the same guided tours
Cities
Museums
Crowdsourcing
Zoos
Billions of users
Lodging
Travel agencies
Archaeological sites
izi.TRAVELapp
Win-win: Storytellers get free promotion – global apps get free content
Voice assistants
DMOs support and
promote projects to attract
travellers to the city
Funds and sponsors support
long-living content projects
(not short-living technologies)
Travel Apps and Webs use content
to improve user experience
API
Hotels, cafes, transport
promote projects to
satisfy travellers better
Egor [email protected]
+7-909-6988338
Numerous of tours and museums
on www.izi.travel
Thank you!
Install free izi.TRAVEL app
Автоматизация впечатлений: новые возможности для игроков туристического рынка