for people trying to make dietary changes constant companion to help people keep their promises to...

For people trying to make dietary changes

Constant companion to help people keep their promises to themselves

Through social support

PROBLEM SOLUTION

Unwanted impulses to eat unhealthy snacks.

Matters a lot for people with diabetes, artery disease…or risk factors like obesity

Ever present companion to help people to resist unwanted cravings

We’ll focus on 2 ways to add value to the customer experience• Interaction• Inspiration

DESCRIPTION RESULTS

Found people who suffer from craving and want to resist them• Administrative assistant• Snack buyers on campus• A successful diet changer• 25 yr old biologist

Researched what triggers were, how they felt about them, whether they plan how they will cope in the future

Goal-setting works Emotional & stress

triggers turning to food for comfort

Facing availability is a moment of truth

Seriousness of purpose varies

Desire to vent Some consider this very

private

DESCRIPTION RESULTS

Marketing professional who strives to avoid unhealthy foods, esp. at work

A barista’s day off…

Cravings are associated with negative emotional states & stress

Desire for uplifting content is not limited to negative emotional states

Set a goal Seek support from community Give support

Set a goal

Set a goal

Set a goal

Set a goal

Complain of a craving

Complain of a craving

Complain of a craving

Complain of a craving

Providing support

Providing support

Providing support

So get ready… in January we can help you with your New Year’s resolutions!