For people trying to make dietary changes

Constant companion to help people keep their promises to themselves

Through social support

PROBLEM SOLUTION

Unwanted impulses to eat unhealthy snacks.

Matters a lot for people with diabetes, artery disease…or risk factors like obesity

Ever present companion to help people to resist unwanted cravings

We’ll focus on 2 ways to add value to the customer experience• Interaction• Inspiration

DESCRIPTION RESULTS

Found people who suffer from craving and want to resist them• Administrative assistant• Snack buyers on campus• A successful diet changer• 25 yr old biologist

Researched what triggers were, how they felt about them, whether they plan how they will cope in the future

Goal-setting works Emotional & stress

triggers turning to food for comfort

Facing availability is a moment of truth

Seriousness of purpose varies

Desire to vent Some consider this very

private

DESCRIPTION RESULTS

Marketing professional who strives to avoid unhealthy foods, esp. at work

A barista’s day off…

Cravings are associated with negative emotional states & stress

Desire for uplifting content is not limited to negative emotional states

Set a goal Seek support from community Give support

Set a goal

Set a goal

Set a goal

Set a goal

Complain of a craving

Complain of a craving

Complain of a craving

Complain of a craving

Providing support

Providing support

Providing support

So get ready… in January we can help you with your New Year’s resolutions!