- david d’cruz “there is nothing like looking, if you want to find something. you certainly...

Blogging & Website Design

- David D’Cruz

“There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.”

― J.R.R. Tolkien, The Hobbit

Brief introduction to Blogging

Some technicals

A quick look at some Blogs

Walkthrough to setting up a Blog

Conclusion

Agenda

"Blog" is an abbreviated version of "weblog“

Blogging plays an important role in online marketing

Implies a community: writer and reader

Blog Vs. Website – a difference in communications

What is a "blog"?

Establish you / your business as a leader

Strengthen brand

Bring visitors to your website – build your community.

Increase “visibility” through links and connections

Blogs as Marketing Tools

What is your goal? Who is your audience? What is your budget? How much of effort do you wish to spend on

Design Content creation Tools Promotion Income

Thinking about your Blog?

What’s in a webpage?

HTML JavaScript PHP

You don’t need to know about them Blackboard website as an example

Hosting – your real estate

Domain Name – your address

Some Technicals

http://www.agencyfusion.com/blog/2007/02/16/how-website-hosting-works-in-plain-english/

Content Management SystemsA Content Management System (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface.

-http://en.wikipedia.org/wiki/Content_management_system

An example of good website design from an

expert- Dan Cederholm.

The Google Blog.

A look at some Blogs

Blogger

WordPress.com Vs. WordPress.org

Joomla

Adobe Dreamweaver

Custom Site Builders

Website Building Tools

http://cache1.bigcartel.com/product_images/68352857/300.jpg

Setting up a Blog

Moving content from one site to another

Set up everything before you get started

Plan, plan, plan and then execute

Migrating content

Define your goals and message

Decide and implement the relevant infrastructure and design

Create content and tell your story

Manage and build your community

Takeaways