- david d’cruz “there is nothing like looking, if you want to find something. you certainly...
TRANSCRIPT
Blogging & Website Design
- David D’Cruz
“There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.”
― J.R.R. Tolkien, The Hobbit
Brief introduction to Blogging
Some technicals
A quick look at some Blogs
Walkthrough to setting up a Blog
Conclusion
Agenda
"Blog" is an abbreviated version of "weblog“
Blogging plays an important role in online marketing
Implies a community: writer and reader
Blog Vs. Website – a difference in communications
What is a "blog"?
Establish you / your business as a leader
Strengthen brand
Bring visitors to your website – build your community.
Increase “visibility” through links and connections
Blogs as Marketing Tools
What is your goal? Who is your audience? What is your budget? How much of effort do you wish to spend on
Design Content creation Tools Promotion Income
Thinking about your Blog?
What’s in a webpage?
HTML JavaScript PHP
You don’t need to know about them Blackboard website as an example
Hosting – your real estate
Domain Name – your address
Some Technicals
http://www.agencyfusion.com/blog/2007/02/16/how-website-hosting-works-in-plain-english/
Content Management SystemsA Content Management System (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface.
-http://en.wikipedia.org/wiki/Content_management_system
An example of good website design from an
expert- Dan Cederholm.
The Google Blog.
A look at some Blogs
Blogger
WordPress.com Vs. WordPress.org
Joomla
Adobe Dreamweaver
Custom Site Builders
Website Building Tools
Moving content from one site to another
Set up everything before you get started
Plan, plan, plan and then execute
Migrating content
Define your goals and message
Decide and implement the relevant infrastructure and design
Create content and tell your story
Manage and build your community
Takeaways