© copyright 2011 antenna software, inc. all rights reserved. empowering employees and engaging...

© Copyright 2011 Antenna Software, Inc. All rights reserved.

Empowering Employees and Engaging Citizens through Mobility

Tony KuehSVP, Product Management, Antenna

August 23, 2011

Introduction

2© Copyright 2011 Antenna Software, Inc. All rights reserved.

Previous Experience:

Tony KuehSVP, Product Management

Antenna

Open Data

Image courtesy of waithast.com

A Global Movement Toward Gov 2.0 3.0

International Open Data Sites

4Images courtesy of Data.gov

Mobile Web, Applications and Content for Any Device

Antenna at a Glance

7

Background

• Headquartered in Jersey City, NJ

• Offices in Boston, Toronto, Guildford, Krakow, Bangalore, Seoul and Hong Kong

What We Do

• Antenna Deploys Happiness.

• Mobile internet and apps specialist

• Broadest portfolio of employee-facing and customer- facing mobile apps

• Running on a best-in-class mobile enterprise application platform (MEAP)

How We Do It • The Antenna Mobility Platform (AMP)

• Leading mobile SaaS platform that enables enterprises to build, deploy & manage their mobile apps and content for employees and customers

Who We Do It For

• Over 80 Global 1000 clients

• Amtrak, Coca-Cola, Hallmark, Home Depot, ING Direct, J&J, Merck, NASA, AT&T, T-Mobile, Telenor, Wal-Mart and Xerox

Investors • North Bridge, Polaris, Commonwealth and Investor Growth Capital

8

GovernmentGovernment

Once Upon a Time …R

EA

CH

FUNCTION© 2011 Antenna Software | All content confidential

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www.usa.govwww.usa.gov

Then Organizations Went Online …R

EA

CH

FUNCTION© 2011 Antenna Software | All content confidential

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m.usa.govm.usa.gov

Then Along Came “Mobile”R

EA

CH

FUNCTION© 2011 Antenna Software | All content confidential

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iPhoneiPhone

Then Came the iPhoneR

EA

CH

FUNCTION© 2011 Antenna Software | All content confidential

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The Lines Between Work & Play BlurredC

ITIZ

EN

S

EMPLOYEES

PlayPlay

WorkWork

© 2011 Antenna Software | All content confidential

• Beautiful UI• Intuitive UX• Fun to use • Badge appeal

• Beautiful UI• Intuitive UX• Fun to use • Badge appeal

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CIT

IZEN

S

EMPLOYEES© 2011 Antenna Software | All content confidential

• Beautiful UI• Intuitive UX• Fun to use • Badge appeal

• Beautiful UI• Intuitive UX• Fun to use • Badge appeal

PlayPlay

WorkWork

The Lines Between Work & Play BlurredWe Were Introduced to the ‘App Store’

14

Others Quickly Followed SuitC

ITIZ

EN

SS

EMPLOYEES© 2011 Antenna Software | All content confidential

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A Sea Change Occurred C

ITIZ

EN

S

EMPLOYEES© 2011 Antenna Software | All content confidential

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The World Looks A Little Different Today

© 2011 Antenna Software | All content confidential

the BIG FLIP

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Buyers See Enterprise Software Differently

Software 1.0

• ‘Feature’ centric

• Sign & Drive

• Buy it

• On premise

• The ‘annual release’

Software 2.0

• ‘User’ centric

• Drive & Sign

• Rent it

• In the cloud

• Agile product development

© 2011 Antenna Software | All content confidential

To See the Future …

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… We’ll have to look to the past

Evolution of ComputingR

EA

CH

FUNCTION

MainframeMainframe InternetInternet MobileMobileClient/Server

Client/Server

19© 2011 Antenna Software | All content confidential

REA

CH

FUNCTION

Mainframe

Mainframe

InternetInternet MobileMobileClient/Server

Client/Server

Extend

Transform

20© 2011 Antenna Software | All content confidential

Extend

Transform

Extend

• Government Driven

• “I have to use it”

• Push

Transform

• User Driven

• “I want to use it”

• Pull

21© 2011 Antenna Software | All content confidential

Mobile Evolution

22© 2011 Antenna Software | All content confidential

# Apps

# Devices

Single App

Single Platform

Multiple Apps

Single Platform

Single App

Multiple Platforms

Multiple Apps

Multiple Platforms

Mobile Evolution

23© 2011 Antenna Software | All content confidential

# Apps

# Devices

Single App

Single Platform

Multiple Apps

Single Platform

Single App

Multiple Platforms

Multiple Apps

Multiple PlatformsPLATFORM EXTENSION

BRAND EXTENSION

CONTENT EXTENSION

APP EXTENSION

• Faster networks

• More device memory

• Longer battery life

• Consumerization

• Great UI/UX (iPhone)

• App Stores

• Tablet explosion

• Cloud services

• Social/Collaboration

Mobile 1.0 = Extension

Evolution of Enterprise Mobility

B2E B2C

Native

Web/

HTML5

24

MOBILE 1.0

Government

Tech

nolo

gy

Mobile 1.0 applications and services

are typically PROCESS DRIVEN workflows and USER

EXPERIENCE which primarily are

extensions of ENTERPRISE INFORMATION SYSTEMS

such as CRM and ERP. They are often

deployed on PROPRIETARY mobile infrastructure and are based on

SYNCHRONIZATION technology.

Evolution of Enterprise Mobility

B2E B2C

Native

Web/

HTML5

25

MOBILE 1.0

Tech

nolo

gy

Citizen Reach

ROI Reach & ROI

Government

Evolution of Enterprise Mobility

B2E B2C

Native

Web/

HTML5

26

Tech

nolo

gy

MOBILE 2.0

Mobile 2.0 applications and services typically deploy GRAPHICAL INTERACTIVE user experience that is INTUITIVE and often feels

consumer or USER CENTRIC. These applications were built from

the ground up to be MOBILE CENTRIC. Often these applications

employ WEB GRAPHICS TECHNOLOGIES such as

HTML/JavaScript/CSS among other OPEN STANDARDS. The

speed of innovation requires FAST DEVELOPMENT AND DEPLOYMENT. Finally, these solutions are meant to be deployed

to the masses, thus CROSS PLATFORM support is important, as

is the ability to leverage CONSUMER DISTRIBUTION channels

for APPLICATIONS and CONTENT.

Government

Developer’s Decision: Native vs. Web

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Native Decision Point Web/HTML

Native SDK Functionality Browser or Container

Objective-C, Java, etc. Skill Set HTML/JavaScript/CSS*

Smartphones Only Target Devices All Mobile Web Devices*

App Stores Distribution Web URL

Online or Offline Connectivity Requires mostly online*

On or Off Device Application Logic On Server*

On or Off Device Data Storage On Server*

HTML5 Considerations:• Enhances CSS user experience• Limited to smartphone devices• Enables offline capabilities (app logic/storage)• Exposed to HTML5 fragmentation

Mobile Accelerant?

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“Over 50% of all mobile apps will switch to HTML5 within 3-5 years ...”

McKinsey & Company, April 2011

The ‘Good & Bad’ of HTML5

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• Totally open

• All web-enabled devices

• Write once, deploy to any

• Easy to deploy

• Persistence of data

• Not on all devices

• No background processing

• No push notifications

• No enterprise-class management

Mobile Approaches – It Depends

• Deliver an uncompromised world-class USER EXPERIENCE while using STANDARD web technologies & tools

• Deliver a great site experience WITHOUT DEVELOPERS by using Web Builder

• IMPROVE TIME-TO-MARKET by leveraging reusable components

• Effortlessly manage complex FRAGMENTATION in mobile web browsers & WEBKIT implementations

• ENHANCE web applications with NATIVE DEVICE CAPABILITIES through the use of AppCreator or Volt

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• Develop applications FASTER by using a SCRIPTING language and a rich CUSTOM CONTROLS LIBRARY

• Easily port applications to new device OS platforms by REUSING and keeping a COMMON CODE base

• Distribute your applications internally through your own STOREFRONT or consumer AppStores

• Leverage sophisticated MEAP capabilities such as data SYNCHRONIZATION, end-to-end ENCRYPTION, and OTA DATA COMPRESSION

NATIVE APPS MOBILE WEB

What is this Today …

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Mobile 1.0

Mobile 2.0

• Majority of apps built for mobile first

• Shift from apps to content

• Wider adoption of mobile services

• Using analytics for better agility

Web Standards

Will Become This Tomorrow

2011 2013

At the Nexus of the Market

32

B2E B2C

Native

Web

Thank You