© 2010 mediamind technologies inc. | all rights reserved trafficking media plan, ad attachments...
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© 2010 MediaMind Technologies Inc. | All rights reserved
TraffickingMedia Plan, Ad Attachments &
URL Assignments
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
▸ Media Plans
▸ Master Ads & Ad Copies
▸ Mass Uploading Standard Banners
▸ Delivery Groups & Applying Rotations
▸ Publishing Ads
▸ Setting Up Ad URLs
▸ Code Packages
AGENDA
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
MEDIA PLANS
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Media Plans
▸ Import & Export Templates
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Media Plans
▸ Customizing Your Excel Spreadsheet
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Media Plans
▸ Excel Template
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Media Plans
▸ Media Plan vs Edit Mode
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▸ Making Changes to Multiple Placements - To make the same change to multiple placements, go to the placement list, highlight multiple placements and click Edit.
▸ Single Placement Changes - To make various changes to single placements, Use Edit Mode.
▸ Creating Multiple Placements - To create placements in bulk, use Excel Trafficking.
▸ Excel Spreadsheet - Allows for editing of existing placements under the existing placements tab (with the exception of packaged placements).
Media Plan Best Practices
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MASTER ADS & AD COPIES
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Two “Types” of Ads▸ A Master Ad is an ad that was created in the
system by:- Create new (either manually, from bundle, or mass std.)
- Copying an ad
▸ 'Ad Copy' is an ad created in the system during the attachment process of master ad to individual placements.
© 2010 MediaMind Technologies Inc. | All rights reserved
Master Ad Hierarchy
▸ The Master Ad itself never gets attached to any placementNOTE: The system creates an ad copy (with separate ad ID) for every placement
Master Ad
Placement 1
Placement 2
Placement 3
Copy 1
Copy 2
Copy 3
© 2010 MediaMind Technologies Inc. | All rights reserved
Master Ad Hierarchy
▸ The connection between the master ad and its copies is kept, and displayed in the ads list.
▸ When editing a master ad, the system will automatically open the edit multiple screen for its copies.
Master Ad
Copy 1
Copy 2
Copy 3
© 2010 MediaMind Technologies Inc. | All rights reserved
Finding your Ad…
▸ When the ad is assigned to your account – in the ads list
▸ If the ad is assigned to the campaign – in the campaign Ads tab
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Master Ads List
Contains Master Ads onlyNote: Ad copies created through the attachment of an ad to placements are not included in this list.
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MASS CREATING STANDARD BANNERS
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Mass Creation of Standard Banners
Note: An ad will be created if jpg with no matching swf is found, but not the other way around
Media agency receives all the
assets for the Std. Banners (swfs and jpgs with matching
names)
Upload the folder for creative assets (this can be done
also while creating the Std. Banners)
The system scans the folder for
matching names (jpg. & swf.) and creates an ad for
each
You can add a click through to all the ads in one go
© 2010 MediaMind Technologies Inc. | All rights reserved
Pre-Requisites
▸ A standard banner is made up of an image file, or of an image file and a flash file.
▸ Image and flash file name must match
▸ Flash file with no matching image will show an error and an ad will not be created
© 2010 MediaMind Technologies Inc. | All rights reserved
Mass Creation of Standard Banners
▸ Navigate to the Shortcuts Tab
▸ Select the “Mass Create Standard Banners” option
▸ Continue to add ‘New Ads in Bulk’ or a ‘Single Ad’
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Mass Creation of Standard Banners
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DELIVERY GROUPS& APPLYING ROTATIONS
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Creating a New Delivery Group
▸ Navigate to the ‘Ads’ Tab (Tab #5)▸ Select Delivery Groups Sub-tab▸ Click on ‘Add New’ button to create New Delivery Group
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Another Way to Create a New Delivery Group
▸ Navigate to the ‘Creative’ tab (Tab #4)
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New Delivery Group
All ads assigned to your campaign appear in the bottom panel. Select the ads you want and drag & drop them to the upper area. Set up the serving logic. Attach the DG to placements.
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Serving Logic – Rotations Sub Tab
Enhancements: Time Based1. Set different times for different days.
2. Default time zone: end-user's time Or set specific time zone.
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Serving Logic | Automatic Optimization
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Serving Logic – Frequency Capping
Enhancements: Limit imp – up to 60.
Note:Limit of impressions for the whole placement is available in the Placement set-up tab.
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Serving Logic – Audience Sub Tab
Target Audience: Users are able to define
a target audience for the ads in the Delivery Group!
Ads can have a specific address!!
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PUBLISHING ADS
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Publishing ads
Before you can generate tags for a placement, you must publish the ads
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Placements and Ads After Publishing
▸ Some restrictions take place once an ad has been published
You cannot delete the last ad in the placement
You cannot disable the last ad in the placement
You cannot make creative changes to the ad (as a client)
You cannot change the placement type
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SETTING-UP AD URLS
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Important!
3rd party tracking in MediaMind is defined
on the Ad level.
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What This Looks Like on the Single Ad Level
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Update the URLs
▸ Use Excel to make mass changes
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Using Excel: Export
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Edit in Excel
Non-Editable fields in Gray
Editable fields in white
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Using Excel: Import
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Using Excel: Import
▸ Summary emails is sent to you once completed
▸ You can check the import status at any time
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Update the URLs
▸ Use “Edit” button to make limited number of changes.
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
CODE PACKAGES
© 2010 MediaMind Technologies Inc. | All rights reserved
What’s a Code Package?
▸ An HTML page, which is designated per site and campaign.
▸ It includes all the placements for a specific campaign for that site, information about it’s status, and the tags themselves.
© 2010 MediaMind Technologies Inc. | All rights reserved
Generating a Code Package
1. Select the sites you wish to publish ads for & send a code package to
2. Select whether to publish the ads 3. Select who to
send the code package to
4. Click Send
Note:A separate email and separate code package is created per each site!
© 2010 MediaMind Technologies Inc. | All rights reserved
Alerts You May Receive
▸ No published ads (or no ads)
Make sure ads are attached
Publish the ads either by checking the checkbox or one by one
▸ IO pending signatureWe will discuss in a few slides.
© 2010 MediaMind Technologies Inc. | All rights reserved
Publish & Send
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Code Package Email
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