americom marketing - who we are
TRANSCRIPT
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An Award Winning Full Service Ad Agency
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We are an agency that provides an integrated approach to traditional and digital
advertising.
www.americommarketing.com
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Team DirectorsSince 2001, Americom Marketing has established and added to this reputation and remains the only marketing firm of its kind in
the greater Southeast Texas region.
Charlie CooperCo Founder & CEO
Jack CravyInternet Marketing Director
Mike TobiasMedia Director
Jacob StackDir. of Business Development
Our team is also made up of other partners, affiliates, and part-timers. The list is growing as you read this! Ed Sturrock and Stefan Barlow of AmeriCommerce (now a Capital One Company) are at the top of the list with the longest tenure, along with our html
and dev specialists, James LaBove and Donna Barlow, and of course Gulf Coast Rock Legend Leroy Templeton.
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Recent AwardsIn the past ten years alone, Americom Marketing has won over 30 awards from several publications and foundations. These are the most notable awards the past couple of years.
Gold Addy AwardsBest Website Design – ConsumerBest Website Design – B2B
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Silver Addy awardsInteractive Media, Collateral Design, Newspaper Spread Design, Web Design, Logo Design, Regional Commercial
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Bronze Addy awardsCollateral Design, Web Design, Newspaper Ad Design
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1st Place – Press Club of southeast texasMarket Report Design, Guide Brochure
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Brands We Represent
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Our Company HistoryAmericom Marketing started as a media buying and marketing company that specialized in traditional
media buys and performance measurement. After all of the changes, companies, and experience through the years – Americom Marketing has become one of the strongest digital and traditional
advertising agencies in Texas.
Americom Marketing started as a media buying/marketing company. Our approach was finding great deals for our clients.
2000Americom MarketingFounded Five years later,
Americom Marketing starts an e-commerce platform to help clients sell products online called AmeriCommerce.
2005Americom CreatesAmericommerce Capital One took
notice of the AmeriCommerce platform and completes the purchase of AmeriCommerce and names it SparkPay.
2014Americommercesold to capital one Using our experience
in E-Commerce and Internet Marketing, Americom becomes a digital agency integrated with traditional media.
2014Americom becomes full service agency
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Choosing the right agency for youAdvertising Agencies can get lost in all the dollar signs, but here at Americom Marketing we always remember the fundamental basics of what it takes to represent you as a client.
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Provide updates on a regular basis on each project being worked on.
Always analyzing our efforts to maximize client’s return on investment.All team members are up to date on all projects, regardless if in their department.Communication, communication, communication.
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Reports, Designs, and Suggestions are given on time and always punctual.Constantly provide ideas of how to better market your company today.Representation of your brand is always professional and held in high standard.
Never place an ad or finalize anything without approval.
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FullServiceSome ad agencies pride themselves in graphic design, some in internet marketing, some in web design, some in media buying, but there aren’t many that can do it all.
At Americom Marketing you get a complete service solution from top to bottom. Our team is made up of the finest talent that can provide solutions you’ve never even heard of. We’re here to help your business grow and we make sure no stone is left unturned when it comes to services we can provide.
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Campaign Planning and Management
Creative Graphic Design Services
Copywriting, Scripting and Storyboards
Media Buying and Ad Placement
Internet Marketing: SEO, PPC, Email, Remarketing and Social
Web Design and Landing Page Development
Audio and Video Production
Printing, Trade Shows, and
Promotional Items
Reporting, Analysis, and Ad Measurement
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Set Milestones & Make a PlanBefore a full fledged campaign starts, it’s always best to define a plan and set
milestones. This way the agency and client are always on the same page.
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Measure Goals & Analyze CompetitionAs you develop your Media Plan you need to make calculated decisions based on
sound data.
Find a realistic goal for your company and
where it belongs in the local or national
marketplace.
Set Goals For Company Growth
Set 2, 5 & 10 Year Milestones
We’ll help you put milestones in place on where your advertising
should bring you.
Analyze CompetitionKnow what your competitors are
promoting, advertising, when they run ads and
what they spend.
Capitalize On Untapped Areas
Discover potential growth opportunities for
future marketing efforts.
Americom Marketing can provide you with an ongoing analysis of what your competitors are doing in the marketplace. Our team can provide you with a comprehensive overview of your industry along with a look at the
advertising campaigns of your competitors.
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Company
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Ad Spend (Nov
2014)
$ 2,752,014
$ 3,013,061
$ 1,449,152
$ 2,248,418
$ 1,693,939
$ 1,400,109
$ 549,170
$ 142,266
Ad Spend (Dec
2014)
$ 1,421,217
$ 2,577,613
$ 1,900,893
$ 1,099,571
$ 687,497
$ 1,279,491
$ 138,462
$ 339,313
Ad Spend 4Q
2014
$ 7,711,067
$ 6,998,765
$ 5,482,105
$ 4,671,762
$ 4,143,020
$ 3,575,025
$ 1,327,656
$ 873,203
Competitive Advertising ReportsWe can create competitive reports that show you exactly what your competitors are
doing, what they are offering, how much they are spending, when they are doing it and much more.
Do you want to know how much your competitors are spending – and where? We can help.
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Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Offer/Promotion
$5 Gold Eagle
Discount
$5 Gold Eagle
Discount $5 Gold
Eagle Discount Silver
Eagle Discount Silver
and Gold Eagle
Silver and Gold Eagle
Free Shipping Offer
$5 Gold Eagle
Discount
Product Price
$183.15
$172.62
$187.00
$33
$31 & $82
$35 $ $183
Free Shipping
$185.00
Publication
American Profile
Reader’s Digest
Sat Evening Post
Autoweek
Kiplingers
Popular Science
SmartMoney
Smithsonian
Competitive Promotion ReportsWe can create competitive reports that show you exactly what your competitors are
doing, what they are offering, how much they are spending, when they are doing it and much more.
Do you want to know how much your competitors are spending – and where? We can help.
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Campaign Planning & ManagementCampaigns can get complicated. Let the professionals at Americom Marketing
diagnose where to allocate your budget based on your goals.
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Campaign PlanningWhether it’s a weekly campaign, monthly campaign, or a 5 year plan – we can
help you maximize your budget to fit areas proven to help our clients grow.
Knowing where to place traditional media can make or break a campaign. We’ll help you capitalize on reach and
frequency while keeping costs economical.
Traditional MediaPlanning
SEO, PPC, Social Media, Web Development, E-Commerce & more. We help in all phases
while optimizing it to interact with your traditional media
placements.
Digital MediaImplementation
Advertising costs should be spent in areas targeted to help your company grow –
not hurt it. We’ll help allocate your budget to the areas
proven to work.
Budget Allocation& Analysis
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Campaigns are targeted to reach your customers wherever they may be.
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Local & National Campaigns
Geo targeted digital &
traditional marketing
Bulk discounts and remnant
buys
Local media placements
Budgeted in areas needing growth
Our relationships with national media reps help with discounts and remnant buys in all areas.
1Digital marketing campaigns can reach the world and be changed within a moments notice.
2We can research which areas of the world your campaigns would reach its most potential.
3Our competitive reports will show what geographical areas your competitors are advertising in and what areas they aren’t.
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Design & Creative ServicesOur award winning designers at your disposal – whether it’s a simple piece of
stationery or a full fledged print campaign, we have you covered.
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Graphic DesignWe offer several graphic design services that can cover any graphic needs. Whether it’s billboards, magazine ads, print materials, web design, or just something fun – we have the team that can do it
right.
Print materials such as brochures, flyers,
stationery, and more.
Web design, banner ads, display ads,
web ads, and more.
Outdoor graphics for branding or
campaigns across the U.S.
Fun stuff such as posters, yard signs, and things that are
just different.
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Other Creative ServicesGraphic Design usually gets all the glory behind a campaign, but behind those campaigns are talented
writers and creative professionals meant to help in other ways behind the scenes.
Copy Writing Services
Story Boards & Presentations
Infographic Design
Poster and Character Illustrations
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Web Design & DevelopmentOur award winning web development and design sets us apart from
competitors. If you are looking to grow your business online – look no further.
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94%of people cite “design” as a reason
they do not trust certain websites
and our developers research the best platforms suited to meet your digital marketing goals.
We offer Award Winning web design and development services
Our expert graphic designers will tailor your website or landing pages to fit your brand.
1Each website we build is cross browser compatible such as Safari, IE, Firefox and Chrome
2All of our new website builds are responsive for mobile devices such as phones.
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Custom Web Development
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Award WinningE-Commerce Development
In 2010 SparkPay Online Store, formerly AmeriCommerce, won “Best E-Commerce Platform” at the SIIA Codie Awards.
If you sell a product – we’ll help you sell it online. Many of our clients fully operate from online sales.
Custom solutions for selling products online We help you step by step
through the entire process to get you selling products online with ease.
We design, develop, and get you through from start to finish Hundreds of features
have been implemented during the several years of tweaking our platform.
Features such as API integration & PCI compliance
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E-Commerce CapabilitiesThe landscape has become cluttered with offers and everyone seems to have the best deal. Let Americom separate fact from fiction in recommending the best ROI options to
promote your website.
Central database, shipping methods, pricing and discount models, tax rates, handling fees, SEO friendly and more.
Multiple Storefront Technology1
Internal and external integrations, accounting, mailing, ERP, shipping, inventory data, and more.
API Integration of 3rd Party Applications4
Completely managed by the same centralized administration console as your storefronts.
Facebook Shopping Integration2
Abandoned shopping carts, drip series emails, customer reviews, auto complete forms and other services.
Conversion Rate Optimization5
Responsive designs, dynamic auto complete search boxes, theme flexibility, and quicker payment options.
Mobile Commerce Development3
Scalable to stores selling hundreds of products or millions of products – we will develop a solution for you.
Custom Development6
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Internet Marketing ServicesSocial Media, AdWords, SEO, Email Marketing and much more. We create custom plans to fit the needs of your business to help it grow an online
presence.
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Specialty ServicesWe are a marketing company that brings both art and science to your campaign. With sophisticated analytics and competitive reports our research combined with the ability to track down great deals allows precise execution of our customer's advertising
budget.
We help design and optimize your landing pages, check outs, and
forms
Conversion Optimization
Facebook, Twitter, Pinterest, LinkedIn – from ad campaigns to
representation
Social Media Management
Google AdWords management, planning and execution
nationwide
AdWords (Pay Per Click)
In house, potential customers, email lists and more with custom
designs.
Email Marketing
On page and off page optimization, link building,
content marketing, etc
Search Engine Optimization
Amazon, eBay, Linkshare, CPA, Commission Junction and
ClickBank
Affiliate Marketing
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Certified Experts in Google AdWords
Having co-founded an award winning e-commerce platform gives Americom Marketing a competitive advantage over other companies who manage PPC
campaigns.
Our reports will show what you’re competitors are paying per click, what keywords they are targeting, and what areas they aren’t being effective in. This will give your company a more targeted approach.
Competitive analysis gives you and edge1 Ad Rank is comprised of Quality Score and Bid
Level – let us help your Ad Rank positioning by using our techniques to improve the quality score and keep your CPC low and conversions high.
Quality Score optimization techniques2
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SEO can help your bring lower CPC while also increasing conversions – that’s a win, win.
PPC quality score increase1
More people click on organic results instead of ads. With SEO, you never “pay per click”.
Best ROI for most brands2
Advertising your company to people who may do business? Advertise to those looking for business
Targeted to customers already wanting your service3
Search Engine OptimizationWhen someone is trying to find a product or service, the first thing they do is “google” it. We help in making sure your company is the first they see when searching. We perform services “on page” as well as “off page” and can help your company rise above the competition. Here are some of the benefits of performing SEO on your website:
We can help companies be found locally or nationally.
National or local optimization4
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1Post ManagementPosting relevant updates on your behalf.
2TargetedAd CampaignsWe can create targeted ads that point to specific landing pages.
3Outreach & Rep ManagementWe respond and reach out to people in your industry.
4Job openings & event postingsWe can advertise when you hold events or have job openings.
Social MediaWe have a ton of experience with Twitter, Facebook, LinkedIn, Pinterest, Instagram, and other social media platforms. We help brands develop relationships with people or potential customers who spend time on social media. If you want to advertise your event, no problem. If you want to advertise job openings, no problem.
The greatest asset provided by advertising on social media is the ability to advertise ONLY to customers who have the potential of becoming a client or customer. We help your company capitalize on that.
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Total Spend: $1,493.54Total Reach: 61,899 usersWebsite Clicks: 8,582Cost Per Click: $0.17
Social Media Case Study:
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Audio & Video ProductionCommercials aren’t just “whipped together” – they take preparation and
planning. Our audio and video specialists produce quality results for quality clients.
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Audio & Video Production
We know that making a good commercial is balancing what the audience wants to hear and what you need to showcase. Entertaining, informative, attractive and persuasive - we mix the right ingredients to make your brand stand out on the small screen, the big screen, the mobile screen and more. (We should also mention we are also mighty good at operating all these things on a budget.)
Visit our production work here:
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Recent Video Projects
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Media Buying & PlacementCampaigns can get complicated. Let the professionals at Americom Marketing
diagnose where to allocate your budget based on your goals.
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Economic Media Placements
Locally or nationally targeted audiencesYour advertising expenses should be spent wisely and properly to effectively reach your potential customers.
Remnant buys up to 90% off rate cardOur relationships with media reps keep us up to date whenever discounted opportunities arise.
Press coverage and rep managementNeed an interview on radio? Want to have a guest appearance on TV? We’ll help get what you need.
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NationalMediaCampaigns
Regardless of your company’s strategy,
we work with all mediums whether it’s digital or traditional.
Traditional & Digital
PlacementsGeo
TargetedCampaigns
We are accustomed to clients with several locations across the United States. We have decades of experience and relationships to target your customers nationwide and find the best ways to capitalize on your advertising budget.
We are a Texas based agency with a nationwide network
of media outlets.
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Print, Promotional & Trade ShowWe not only design these materials, but we also have distributor licenses set
up to actually sell these items at discounted prices. Let us get you noticed AND save you money.
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Print Materials, Promotional Items & Trade Show DisplaysWhether it’s brochures, flyers, brochures, direct mail, trade show displays or retractable banners – our
distributor license allows us get the highest quality while also saving your company money.
Flyers, brochures, business cards, pocket folders, and much more.
Direct Mail design and delivery, plus targeted mailing lists.
Promotional Items such as pens, kuzies, lanyards, flash drives, and much more.
Trade show displays, banners, backdrops, and much more.
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The Right Full Service Ad Agency
Contact Info:Email: [email protected]: (800) 889-9308
Principal Office:2615 Calder Beaumont, TX 77702