Emerging Technology Conference: #ETCDallasJuly 20, 2013@mikeorren

Who will win the content marketing war?

Prologue

SPEAKEASY

SPEAKEASY

Evolution Part 1: I have something to Say and People Like it

SPEAKEASY

SPEAKEASY

Examples:

SPEAKEASY

SPEAKEASY

SPEAKEASY

SPEAKEASY

SPEAKEASY

SPEAKEASY

Background, disclaimers, etc.

SPEAKEASY

How we see the world

SPEAKEASY

Long game. Cost-effective, driving down promo cost. Yields engaging

social. Lives in controlled environment that encourages conversion

Ideal distribution channel for content and promos. Encourages

user participation

Fast action. Requires media for fast wins. High-cost. Drives social activity and accelerates growth of

content engagement.

SPEAKEASY

SPEAKEASY

What is Content marketing?

SPEAKEASY

What is Content marketing?

SPEAKEASY

Evolution Part 2: Now That you’re listening, I’m going to sell you something – or annoy you trying

SPEAKEASY

SPEAKEASY

Examples:

SPEAKEASY

Corporate Content Marketing

SPEAKEASY

Cause Content Marketing

SPEAKEASY

Not just narrative

SPEAKEASY

Not just narrative

SPEAKEASY

Content marketing vs SEO?

KUNOCREATIVE.COM

SPEAKEASY

Native advertising

SPEAKEASY

SPEAKEASY

SPEAKEASY

SPEAKEASY

SPEAKEASY

Evolution Part 3: I’m going to try to make you think I’m informing, not selling

SPEAKEASY

SPEAKEASY

Examples:

Who’s Going to Win?

SPEAKEASY

SPEAKEASY

SOURCE: HARVARD BUSINESS REVIEW

SPEAKEASY

SPEAKEASY

“MARKETING HAS BECOME A CONTENT WAR AND NOBODY IS BETTER-POSITIONED TO WIN A CONTENT WAR

THAN A CONTENT COMPANY.”

JIM MORONEYPUBLISHER & CEO, THE DALLAS MORNING NEWSCHAIRMAN, SPEAKEASY

SPEAKEASY

SPEAKEASY

SPEAKEASY

The next frontier

SPEAKEASY

SPEAKEASY

SPEAKEASY

SPEAKEASY

SPEAK TO US. EASILY.

WWW.YOURSPEAKEASY.COMFACEBOOK.COM/YOURSPEAKEASY

@YOURSPEAKEASY

QUESTIONS?