american wine industry growth: opportunities and challenges
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American Wine Industry Growth: Opportunities and Challenges. The Puritans. Thomas Jefferson. Prohibition. WARNING!. WARNING! Avoid yeast contact with grape juice…. or it will become wine!. Wine State Growth. Wine Country. Winery Growth. GNP. GNP. 6,672. 3,820. - PowerPoint PPT PresentationTRANSCRIPT
American Wine Industry Growth:Opportunities and Challenges
The Puritans
Thomas Jefferson
Prohibition
WARNING!
WARNING!
Avoid yeast contact with grape juice…
or it will become wine!
Wine State Growth
Wine Country
Winery Growth
GNP
GNP
Number of Wineries in US2005: 3,8202006: 4,2802007: 4,7122010: 6,672
3,820
6,672
$162 Billion
The Wine Gold Mine(2007 Statistics)
• 1.1 million full-time equivalent jobs
• $33 billion in wages paid
• $11.4 billion FOB revenue
• 27.3 million wine-related tourists visits
• $9.1 billion federal taxes paid
• $8 billion state and local taxes paid
• $17.1 billion total taxes paid
New York Wine & Grape IndustryAnnual Economic Impact: $3.76 Billion
The Farm Winery Act of 1976 and especially the creation of the New York Wine & Grape Foundation 1985 both stimulated wine industry growth. Wine country tourism has multiplied, bringing major economic benefits to rural areas, tourist-related businesses, and State and local governments by generating tax revenues.
Wineries-Year Established
13
37
238
0
50
100
150
200
250
1820-1975 1976-1984 1985-2010
Year
Number of Wineries
# Established
Tourism to Wine Country
384,000
1,439,000
2,685,000
4,137,000
4,980,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
1985 1995 2000 2003 2008
Vis
ito
rs p
er
Ye
ar
85%76%
161%
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Visits Sales per visitor Combined sales
Pe
rce
nt
Inc
rea
se
20
00
-20
08
U.S. Adults, 2010
*data from Wine Mkt Council and U.S. Census
Consumption Imbalance
9% wine
80% consumers
91% wine is enjoyed by
20% consumers
*data from Wine Mkt Council and U.S. Census
Per Capita Wine Consumption by Country, 2008
Rank, and liters per adult per year:
• Vatican City State (#1, 66.67)• France (#3, 53.22)• Italy (#6, 50.06)• Spain (#15, 32.92)• Greenland (#43, 13.89)• Niue (#52, 10.35)• Iceland (#53, 10.02)• United States (#57, 9.68)
*Data from Trade Data and Analysis
Winery Growth in the U.S.
*Data from TTB for Wine America
Adult Consumption in the U.S.
*data from Wine Mkt Council and U.S. Census
Growth Gap
Winery Growth vs. Wholesaler
*Data from TTB for Wine America
She’s Back!
C.A.R.E. Act
• Comprehensive Alcohol Regulation and Enforcement Act
• Community Alcohol Regulatory Effectiveness Act
• Wholesaler Enrichment Act
Diversity is our Strength. Unity is our Power.
Quality Integrity
Unity
Free Advice
• Focus on Quality
• Think Local
• Become Involved
• Get Political
• Join Wine Organizations
• Be Proud
Be proud of what you do
Diversity is our Strength. Unity is our Power.
