The IAB Affiliate Marketing Council

29th September 2011

Agenda

Agenda

Agenda

Research Committee

Closing Date – Monday 10th October

Agenda

Ethical Merchant Charter

Launched Sept ‘11

AMC Blog

IAB Site

A4U Forum

CJ & Awin Blogs

Affiliate Auditing

Launched Sept 2011

Other projects

• Product Feed guides: November 2011 (Fusepump)

• Affiliate Payments: October 2011 (Duncan Popham)

Affiliate crib sheets FAQs (written by affs)

Attribution Basic mobile guide

New programme launch Crib sheet on creatives

Agenda

Legislation Committee

• Asbof Levy

→ Next steps are with Asbof to contact networks

• ASA Best practice Document

Key Points

• Commissioners half time report due later this year

→ Will include feedback / examples of action already taken

• Pro-active action by the ICO will not take place

→ ICO will act on consumer complaints

• Transparency is key

→ Need to tell the customers about cookie use on the site they are visiting

• Self Regulation is desirable

→ ICO will help support and advise companies

Next Steps

• Amend 5 Point plan and incorporate feedback from ICO (Nov)

• Agree communication regarding affiliate cookies

→ Sign-off from ICO & IAB

• Agree ways to promote the communication

→ Affiliate Sites

→ Central website

CouncilProject Groups

Project Groups

Current Council Structure

What do you think is the optimum size for your Council?

Source: Survey Monkey/IAB Council Survey September 2011

Steering20 people max (inc IAB), handpicked by IAB team based

on prior contributions and requirement of group – meets monthly or at least every 6 weeks.

New Council Structure

CouncilProject Groups

Project Groups

Key Points

• Steering committees to consist of a maximum of 20 members (can be less than 20 dependent upon the council)

• LC members automatically eligible for steering committee election

• 3 strike rule: for steering committee members who miss 3 meetings in a calendar year

• Review of steering committee members every 12 months (performance, commitment etc.)

Next Steps

1. Merging sub committees – the four sub-committees will be merged in to one steering committee.

2. Phased approach – the steering committee will be formed in Q4 but not immediately due to the important work on-going e.g. e-Privacy Directive.

3. Project groups – Project groups will be formed to work with the steering committee and give those not on the steering committee the opportunity to be voted up.

4. Quarterly meetings - Steering committee will meet monthly, full council quarterly.

For everyone’s radar

• Research Council

→ Building Brands Online Trilogy

→ AdSpend (Oct 5th!)

→ Large display format effectiveness

• Training & Education

→ 2012 syllabus

→ Workshops and Pick & Mix

• Important updates

→ IAB Engage 2011, 3rd November

→ Connected TV research and whitepaper

→ Product & Advertising committee

→ Networks Council and IASH

Broad remit

• B2B Council

→ B2B Market Snapshot

→ Mobile Whitepaper

• Mobile Department

→ M-commerce event and research

→ Mobile advertising whitepaper

→ Tablet research and whitepaper

• Social Media

→ Measurement Framework

→ Paid-for promotion guidelines (ISBA endorsed)

Branding

• Games Steering Group

→ Gaming Britain: a nation united by digital play

• Video Council

→ Video Engage, 24 Nov

→ Effectiveness and incremental reach

→ VAST 2.0 & VPAID standard drive

• Display Council

→ Relaunching IAB display advertising hub

→ Creative reinvigoration (120 Hours and Future Formats)

→ Format standards, T&Cs, discrepancy, trading systems operations etc

→ Implementing BT notice

Performance

• Search Council

→ Search for Integration

→ Search Barometer research

→ Vertical toolkits: Retail

→ Big 2012 initiative (tbc)

• Lead Generation Council

→ Market snapshot

→ Best practice

Protection

Regulatory Affairs and Behavioural Advertising Councils

→ Self-regulatory framework

→ Technical specification for OBA icon

→ Research tracking awareness of icon on launch (consumer)

→ Tracking value of BT

→ Lobbying UK Government and ICO on implementation of revised E-Privacy Directive

→ Looking forward at upcoming Data Protection review at European Commission

→ Seeking to hold event in Westminster to engage MPs about online advertising privacy concerns

A4U Expo Clinic - ePrivacy

• 2 hour slot on 2nd day of the Expo

• “Drop in clinic” style session where people can visit and ask questions about the ePrivacy directive

• 5 point plan to be published and distributed

• Research report to be published if available in time

Next Meeting

• Anybody that would like to put themselves for the Chair in 2012 should contact Helen Southgate and Chris Probert

• Last council meeting of the year – 24th November

→ Potentially with sponsored networking drinks afterwards