AMANDA GARRISON Houston, TX 77047 | (404) 992-5671

amandakgarrison@gmail.com linkedin.com/in/amandakgarrison/

MARKETING PROFESSIONAL

Client Relations | Brand Development | Social Media Marketing | Market Research Project Management | Marketing Strategy | Digital Communications |Sales | Data Analysis | Revenue Generation

KEY SKILLS Technical proficiencies include Salesforce.com, Oracle, Microsoft Office Suite, Skype, and Lync.

Highly experience in utilizing social media and blogging for business affairs.

Strong analytic skills & impeccable attention to detail.

Inbound Certified by HubSpot.

Working knowledge of Marketo, Adobe Photoshop and HTML & CSS.

SUMMARY OF QUALIFICATIONS

Proven track record of executing needs assessment, communications strategies and strategic planning to drive increased sales, revenue growth, customer growth and retention strategies.

Experienced in conducting research and identifying market and industry trends used to build alliances and partnerships, manage key accounts, and create sales and business development strategies.

Energetic and inventive self-starter known for the ability to identify opportunities and provide tactical marketing and business solutions that achieve customer objectives.

Exceptional communication and leadership skills with the ability to communicate and influence stakeholders at all levels.

EDUCATION

Keller Graduate School of Management, Alpharetta, GA Master of Business Administration, Customer Experience Management (January 2015)

Completed Business Economics program abroad in São Paulo, Brazil. Explored the impact of the economic environment on business decision making, supply and demand, and micro- and macroeconomics.

Studied International Business in Strasbourg, France, meeting with political and business leaders to understand the business culture and enhance cultural awareness through interacting with and facilitating meetings with local business executives.

Researched, developed, and delivered presentations on assigned topics. Served as group leader, utilizing knowledge of the culture and the country to communicate with the local population.

Xavier University of Louisiana, New Orleans, LA Bachelor of Science, Marketing & Sales (May 2010)

PROFESSIONAL EXPERIENCE

Valassis, Houston, TX Mar 2015 to Present Client Media Specialist- Marketing Management Work directly with our clients to create and manage successful customer solutions using company products, social media, and product sampling. Coordinate, create, and develop order fulfillment, manage profitability, and monitor execution of market promotions for designated clients. Adapt procedures, processes, tools and techniques to meet marketing promotional requirements of assigned client base as needed to retain and drive loyalty.

Manage over 150 accounts with account maintenance by collecting, validating, refining, troubleshooting and implementing strategic marketing plans using Oracle and iConnect and initiatives to meet business goals.

Execute ad-hoc projects, task, and assignments; lead cross- functional teams in implementation and growth initiatives during marketing solution development and refinement stages to help streamline and structuralize Valassis processes.

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TriNet, Atlanta, GA September 2013 - January 2014 Sales Operations Specialist (Contract)

Provided operations and sales support for account and sales management functions including the collection, development, coordination, and maintenance of the central repository of all sales tools, templates, materials, RFPs, sales data, and client proposal and presentation material for the Georgia and Carolina regions.

Developed and analyzed ad-hoc reports and dashboards through Salesforce.com; created sales presentations and proposals for content and brand integrity.

Created a simplified training manual for future contract employees to result in quicker training turnaround from 6 weeks to 3 weeks.

Trained regional sales consultants on how to effectively use Salesforce, CRM software and company tracking systems.

Verizon Wireless, Alpharetta & Marietta, GA September 2010 - January 2013 Sales Consultant

Designed and implemented strategic and tactical sales and marketing strategies to grow and manage major accounts. Expanded sales consultant position to include account manager responsibilities for the management and growth of sales within the small business sector as well as primary liaison between customers and the company.

Trained consultants on Apple, Motorola, and Microsoft products.

Recognized for consistently ranking as one of the top performers in maintaining 150% of monthly quota.

Ranked in the top three for in-store sales and in the top 20% within the region.

SPUN TV, New Orleans, LA May 2009 - May 2010 Marketing Consultant

Developed traditional marketing and social networking campaigns, conducted market research, and published blogs. Utilized market research and trend analysis to define marketing strategies to enhance the station’s position through citywide events.

Planned for and supported high-profile events, including idea generation, logistics support, venue selection and management, budget management, internal/external communications, etc.; Connected with news outlets and journalist to pitch stories, news, and events.

Produced relevant, high-quality content and strategic approaches to drive traffic, create brand awareness, and other key metrics utilizing Facebook and social media marketing tools to increase company’s social media marketing by 500%.

Created, managed, and oversaw the internships of 10 college students.

REHAGE Entertainment, New Orleans, LA June 2009 - August 2009

Project Manager - Sponsorship Internship

Project managed contractual requirements for Fortune 500 clients participating in the annual Essence Music Festival. Developed event management skills by providing marketing, sponsorship, and event volunteer management support. Delivered full project management support; documented project requirements and schedules, facilitated conference calls and site visits, and ensured the on-time arrival of participating celebrities.

Helped clients maintain marketing budget with ongoing monitoring and reporting; collected and managed data to present outcomes for ROI.

Partnered with Knowles Family Brand, Choice Hotels, Disney, and Amtrak in the production and successful delivery of a successful event attended by over 250,000 people.

Hilton of New Orleans Riverside, New Orleans, LA June 2008 - August 2008 Marketing Assistant Internship

Designed ads using Adobe Photoshop for the hotel, restaurant, and bar. Oversaw preparation and printing of mailers and brochures and prepared market research and trend analysis of specific advertising campaigns.

Increased overall sales by 20% and 10-26% growth of liquor sales through development of advertisement campaigns.