amadeus online travel network 2019 · amadeus online travel network 2019 30th & 31st october...
TRANSCRIPT
How Purpose leads to new business
FAIRPHONE PATAGONIA TONY CHOCOLONELY
SystemChanger
Sales up by 30%
Unique Flavors, system changer and
significantly priced higher
How does sustainability relate to traveling?
Thailand closes beach, Plastic soup around the globe, TUI stops short haul flights e.g. Amsterdam – Paris/London, between 2015-2020 doubling of sustainable accomodations bookedBarcelona & Amsterdam restrict AirBnB, Venice, Amsterdam and Fjords restrict Cruise ships (naked protest), e-scooters are abandoned across city centers
From blaming and shaming to….?
• Increase in GlobalAwareness
• RegionalDifferences
• Beyond a “Movement”
• NIMBY*• Political shift• Trust issues• Need for
transparency & collaboration
• Time to act NOW
Greta Thunberg – Climate striker * NIMBY – Not In My BackYard
Carbon Footprint – did you know?
Global Carbon footprintAviation 2%Tourism 8-12%
Carbon offset*Airline 1: € 4Airline 2: € 24Scheme A: € 50-500
* Return flight Amsterdam – San Diego. Airline 1 indirect flight, Airline 2 direct flight, Scheme A – 10% of ticket price
What challenges face your customers / consumers?
• What means sustainability?
• Where do I start?• What choices do I
have?• What info is
credible?• How do I know I
am doing the right thing?
• Whom can help?• What can I share?
Collaborate & Engage to create a positive Impact
TRAVEL Responsibly
Question remains;Do you and your stakeholders want tobe; a game changer, a system changer
or thought leader?