© 2013 amadeus it group sa 265ced1609a17cf1a5979880a2ad364653895ae8 amadeus travel intelligence...
TRANSCRIPT
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Amadeus Travel Intelligence‘Monetising’ big data sets
Pascal Clement, Head of Travel Intelligence, Amadeus
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Approaches to BI today1
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Traditional Business
Intelligence
From Traditional BI to BIG DataThe world is changing
•Limited Data
•Expensive to maintain
•Low scalability
•Under usage of real BI value
BI as defined since … 1994 is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making”
BI
PROCESS
DATA
Traditional business intelligence tools are too
slow (and limited)
Traditional business intelligence tools are too
slow (and limited)
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“Me Too”
Data Warehouse and ETL Services
Desktop Dashboards
MIDT - BIDT
Cloud Computing Models
Mobile Devices
Personalized Services
SOLOMO *
* Social, Local, Mobile
The future marketplace and the whole travel ecosystem need a new BI
The Consumer “Pull” ModelUnstructured
Data
Next-Generation
Regulated Supply Chains
Optimized Travel Retailing
The Supplier “Push” Model
Structured Data
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Data Big-Bang
_ IDC: “212 billion ‘things’ online globally by 2020”
_ This will include 30 billion ‘autonomous’ things
_ More data generated this year, than in the previous 5000
Are we ready for this future?
_ The future is not about more data, it’s about leveraging the data
_ Travel companies need to put the right infrastructure in place now
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The challenges
_ Creating an integrated data source
_ Maintaining a hybrid tech environment
_ Data skills shortage
_ Maintaining competitive advantage
_ Travel industry knowledge
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RESTRICTED…Imagine the possibilities…
What if airlines could…
…Identify travellers’ intentions to invest only where it worth - for efficient marketing spend (MKT)
…Open new routes with high ROI (Network Planning)
…Be alerted on uncompetitive pricing (RM)
…Get their daily Market Positioning per O&D to take appropriate action (Sales)
…Get recommendations on most profitable merchandising opportunities per route (Sales)
..in a agile, cost efficient and timely manner !
…Detect pro-actively expected no-shows to increase opportunities to re-sell tickets (RM)
…Monitor their performance indicators in real-time (Executives)
…Have a 360 degree insight of their activity (Executives)
…Identify their operational pain points in a factual and measured way (Ops)
…Adjust their Ops Control strategy in real time (Ops)
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Traditional business intelligence tools are too
slow (and limited)
Traditional business intelligence tools are too
slow (and limited)
Leveraging BIG Data technology to deliver next-gen BI solutions
No Data Limit- Amadeus, - Customers (private), - Industry,..
Cost-efficient solutionsCloud-based
Agility - Try a scenario- Get immediate results- Expand as relevant
Personalized ServiceSpecialized Data Scientists
Deep Travel expertise
BIG DATA High volume, high velocity, high variety information assets can create substantial economic value and help with operations,
decision making, risk management and customer service Big Data is composed of 85% of unstructured data generated by internet, social media, mobile users, etc. Big data is more about processing large volumes of data in almost real time, to create on-the-fly value
INTELLIGENT PROCESS
AmadeusTravel Intelligence
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Data LakeClassical BI
A new approach to the infrastructure
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Repository of unlimited amounts of data
of any format, schema and type, that is relatively inexpensive
and massively scaleable
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RESTRICTEDCustomer – Before and After
BEFORE
Amadeus BI Dashboards
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Str
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CONFIDENTIALMarket Analysis: United Kingdom
Dubai is one of the top searched destination from London in March
2014
Most British intend to stay in Dubai for a
week
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Benefits for the travel industry
_ High-performance analytics
_ Increased automation
_ Unprecedented speed
_ Cheaper, faster data processing
_ Complex calculations made much simpler
‘
This means a more relevant offer for the traveller
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Thank you