ama physicians’ grassroots training and legislative update€¦ · october 28, 2015 . ama...
TRANSCRIPT
![Page 1: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/1.jpg)
October 28, 2015
AMA Physicians’ Grassroots Training and Legislative Update
![Page 2: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/2.jpg)
October 28, 2015
AMA Advocacy Update: Todd Askew, Director of Government Affairs
![Page 3: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/3.jpg)
© 2015 American Medical Association. All rights reserved.
3
![Page 4: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/4.jpg)
© 2015 American Medical Association. All rights reserved.
AMA resources
www.BreakTheRedTape.org
Grassroots hotline: 1-800-833-6354
www.ama-assn.org/go/grassroots
4
![Page 5: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/5.jpg)
Crafting Stories to Win the Hearts, Minds, and VOTES of Members of Congress
Bradford Fitch
Congressional Management Foundation
![Page 6: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/6.jpg)
Why Storytelling?
“When we dream alone, it is only a dream.” “When we dream together, it is no longer a dream
but the beginning of reality.” - Brazilian Proverb
![Page 8: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/8.jpg)
The Role of Family & Community in Mentoring Alienated Youth in the Midwest • At-risk youth from blended family in farm belt. • Suffers severe head trauma from extreme weather
event. • Undertakes high-risk journey to distant, mineral-based
urban center. • Accompanied by three homeless adults. • Pursued by malevolent person of color (and airborne
primates). • Briefly struggles with opium addition.
Anyone recognize this story?
![Page 9: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/9.jpg)
![Page 10: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/10.jpg)
![Page 11: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/11.jpg)
![Page 12: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/12.jpg)
![Page 13: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/13.jpg)
Agenda
• Overview of Best Practices in Advocacy Story-Telling • Reverse Engineering an Advocacy Story • EXERCISE: How to Create OUR Story
![Page 14: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/14.jpg)
Overview of Best Practices in Advocacy Story-Telling
![Page 15: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/15.jpg)
1. “The Want” Begin with End in Mind
![Page 16: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/16.jpg)
1. “The Want” Begin with End in Mind
• An advocate knows what the ask is
• A story teller lays the groundwork and knows what they want
• Consider various tactics and methods to achieve your goal in the story (flattery, surprise, restraint, emotion)
![Page 17: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/17.jpg)
2. “The Opening” Set the Stage & Establish the Stakes
![Page 18: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/18.jpg)
2. “The Opening” Set the Stage & Establish the Stakes
• Your first sentence or two should be a hook to make them want to know more
• Establish context for the life you’ll describe • What was at stake? (For the patient, or the family
or even you…)
![Page 19: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/19.jpg)
3. “Paint the Picture” The Details and the Senses
![Page 20: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/20.jpg)
3. “Paint the Picture” The Details and the Senses
• What did you see, hear, touch, taste, smell? • Remember the adjectives of the situation • Make it real. Be practical, specific, and graphic –
don’t hold ANYTHING back!
![Page 21: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/21.jpg)
4. “The Struggle” – Describe the Fight
![Page 22: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/22.jpg)
4. “The Struggle” – Describe the Fight
• Identify the conflict • Struggles are mental,
philosophical, emotional, physical – even internal
• Play the underdog – turn weakness into strength
![Page 23: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/23.jpg)
5. “The Discovery” Always Surprise the Legislator
![Page 24: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/24.jpg)
5. “The Discovery” Always Surprise the Legislator • Wait until it has the most
impact • Balance the past and the
present • What did you learn? • How did that learning
impact your life and others like you now, and in the future?
![Page 25: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/25.jpg)
6. “We Can Win!” Introduce the Potential of Success & Joy
![Page 26: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/26.jpg)
6. “We Can Win!” Introduce the Potential of Success & Joy
• Success – Our hero/heroine wins • Comfort/Joy – Our audience participates
![Page 27: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/27.jpg)
7. “The Button” Finish with a Hook
![Page 28: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/28.jpg)
7. “The Button” Finish with a Hook
• Have your ending sentence clearly memorized and know when to use it
• Exercise restraint
![Page 29: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/29.jpg)
7. “The Button” Finish with a Hook
“There’s no place like home!”
![Page 30: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/30.jpg)
Reverse Engineering an Advocacy Story
![Page 31: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/31.jpg)
Dr. Robert Puchalski’s Story
![Page 32: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/32.jpg)
2. “The Opening” Set the Stage & Establish the Stakes If we continue using this system, I am concerned about the negative impact it will have – not just to me but patients and the medical community throughout the U.S.
![Page 33: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/33.jpg)
3. “Paint the Picture” The Details and the Senses As patients waited in the waiting room, I poured through a stack of medical records searching for the medical issue that required my expertise.
![Page 34: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/34.jpg)
4. “The Struggle” Describe the Fight
When I finally did diagnose the patient with a swallowing disorder, I did not receive credit for meaningful use…
![Page 35: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/35.jpg)
5. “The Discovery” Always Surprise the Legislator The other day, when requesting the last note from
a referring physician, I was surprised to see a 22 page note. Hidden deep within page seven was the reason that the patient required my services.
![Page 36: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/36.jpg)
6. “We Can Win!” Introduce the Potential of Success & Joy
Congress and the agencies that have implemented this regulation need to take a serious look at the impact.
![Page 37: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/37.jpg)
7. “The Button” Finish with a Hook Sometimes, as I diligently care for my patients with an EMR that I have a long embraced, I can't help to wonder whether the meaningful use requirements are a bit premature and counterproductive.
![Page 38: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/38.jpg)
EXERCISE: How to Create OUR Story
![Page 39: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/39.jpg)
“We in America do not have government by the majority. We have government by the majority who participate.”
- Thomas Jefferson
![Page 40: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/40.jpg)
CongressFoundation.org
![Page 41: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/41.jpg)
© 2015 American Medical Association. All rights reserved.
AMA resources
www.BreakTheRedTape.org
Grassroots hotline: 1-800-833-6354
www.ama-assn.org/go/grassroots
1
![Page 42: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/42.jpg)
© 2015 American Medical Association. All rights reserved.
Questions?
• Please type your questions for our presenters into the Chat box.
2
![Page 43: AMA Physicians’ Grassroots Training and Legislative Update€¦ · October 28, 2015 . AMA Advocacy Update: Todd Askew, ... Set the Stage & Establish the Stakes • Your first sentence](https://reader033.vdocuments.us/reader033/viewer/2022052003/601663717a5d98326437a410/html5/thumbnails/43.jpg)
© 2015 American Medical Association. All rights reserved.
3