We really cannot escape typography. It’s everywhere: on road signs, shampoo bottles, toothpaste, billboard posters, in books and magazines, online...the list is endless, and the possibilities equally so. Therefore the designers have a tough job choosing between so many typefaces. So I hope that this will give a little help or, at least, a little of inspiration to graphic designers. This catalog was designed to inspire its readers, to make people more aware of the typography that is around them. It features 20 fonts specially organized that somehow are specified to some area in design like advertising, signage or corporate identity.

Designed in the early 1800 by Justus Erich Walbaum, this serif typeface features four weights: Regular, Italic, Medium and Medium Italic. Originally punchcut in Weimar, the designer was inspired by other Modern Didone typefaces that had been created, such as Bodoni and Didot. Its extreme vertical stress, and fine hairlines contrasted with bold main strokes are typical of Modern fonts. Yet Walbaum has many unique character quirks that make it open, warm, and very graceful.

Historic Period NeoclassicClassification SerifContrast High ContrastApplication Editorial Text, DisplayTechnic Movable TypesForm Mechanical

Clarendon is an English slab serif typeface that was created in England by Robert Besley. Clarendon is considered to be the first registered typeface, with the original matrices and punches remaining at Stephenson Blake and later residing at the Type Museum, London. It was named after the Clarendon Press in Oxford. The typeface was reworked by the Monotype Foundry in 1935 and it was revised by Hermann Eidenbenz in 1953. The font was used extensively by the government of the German Empire for proclamations during the war.

Historic Period NeoclassicClassification Slab SerifContrast High ContrastApplication Display, AdvertisingTechnic LetterpressForm Mechanical

Souvenir was developed by Edward Benguiat in 1972. It was originally designed by Morris Fuller Benton which was further modified by Edward Benguiat. It is ideally used for desktop publishing applications and photo-type setting equipment.

Historic Period ModernistClassification Decorative SerifContrast High ContrastApplication Desktop PublishingTechnic Photo CompositionForm Mechanical

Kabel is a geometric sans serif typeface designed by German typeface designer Rudolf Koch in 1927. Like its contemporary Futura it bears influence of two earlier geometric sans serif typefaces: the 1919 Feder Schrift, drawn by Jakob Erbar, and more so his 1922 design called Erbar. However, Kabel comes less out of the influences of German modernism, but more German expressionism. Stroke weights are more varied than most geometric sans serifs, and the terminus of vertical strokes are cut to a near eight degree angle. This has the effect of not quite sitting on the baseline and making for a more animated, less static feeling than Futura. Uppercase characters are broad and show influence of monumental roman capitals. The capital W is splayed and the G has no terminal. Lowercase characters a, e and g relate to Carolingian script.

Historic Period Geometric ModernistClassification Geometric Sans SerifContrast NoneApplication Display, AdvertisingTechnic Photo Composition/OffsetForm Mechanical

Historic Period Lyric ModernistClassification SerifContrast Medium ContrastApplication Editorial Text, DisplayTechnic Photo Composition/OffsetForm Manual

Joanna is a transitional serif typeface designed by Eric Gill in 1930, and named for one of his daughters. In designing Joanna, Gill took inspiration from the types of Robert Granjon. The underlying armature of both the roman and italics bear strong similarities with Grandjon’s type, yet the spare, sharp squared serifs and moderate contrast of strokes, have abit of twentieth century modernist feeling. The italics are more vertical than Grandjon’s with only a 3° slope.

The Syntax font family was designed by Hans Meier in 1968. It is a humanist sans serif typeface that includes five weights: Roman, Italic, Bold, Black and UltraBlack. Meier described Syntax as being a sans serif face modeled on the Renaissance serif typeface, similar to Bembo. The uppercase has a wide proportion, and the terminals not being parallel to the baseline provide a sense of animation. The lowercase a and g follow the old style model of having two storeys. The italics are a combination of humanist italic forms, seen in the lowercase italic q, and realist obliques, seen in the lowercase italic a, which retains two storeys, unlike in other humanist sans serif typefaces.

Historic Period ModernistClassification Humanist Sans SerifContrast NoneApplication Editorial Text, Display, SignageTechnic Photo CompositionForm Manual

Caecilia was the the premiere work of the Dutch designer Peter Matthias Noordzij. He made the first sketches for this slab serif design in 1983, and the full font family was released by Linotype in 1990. This font has subtle variations of stroke thickness, a tall x-height, open counters, and vivacious true italics. Noordzij combined classical ductus with his own contemporary expression to create a friendly and versatile slab serif family. With numerous weights from light to heavy, and styles including small caps, Old style figures, and Central European characters, Caecilia has all the elements necessary for rich typographic expression.

Historic Period Post-ModernistClassification Neo SlabContrast Low ContrastApplication Editorial Text, Corporate IdentityTechnic OffsetForm Mechanical

Dax is a humanist sans serif typeface designed by Hans Reichel and published by FontFont. The typeface is popular in advertising and marketing. This font family was developed from the idea of combining the clarity of a narrow Futura with a slightly roman touch. The resultis a space-saving but very legible typeface of timeless design.

Historic Period Geometric Post-ModernistClassification Geometric Sans SerifContrast Low Contrast or NoneApplication Advertising, MarketingTechnic OffsetForm Mechanical

Mrs Eaves is a transitional serif typeface designed by Zuzana Licko in 1996. Mrs Eaves is a revival of the types of English printer and punchcutter John Baskerville, and is related to contemporary Baskerville typefaces. Like Baskerville, Mrs Eaves has a near vertical stress, departing from the old style model. Identifying characters, similar to Baskerville’s types, are the lowercase g with its open lower counter and swashlike ear. Both the roman and italic uppercase Q have a flowing swashlike tail. The uppercase C has serifs at top and bottom; there is no serif at the apex of the central junction in uppercase W; and the uppercase G has a sharp spur suggesting a vestigial serif.

Historic Period Transitional/ Post-ModernistClassification SerifContrast Low ContrastApplication Editorial TextTechnic OffsetForm Manual

Walkway is a large font family which consists of 31 font style, such as Rounded, SemiBold Reverse Oblique, Bold, Bold Reverse Oblique, Black, Black Reverse Oblique, UltraBold and further other styles. The typeface looks elegant and modest and can be used best for headlines.

Historic Period Geometric Post-ModernistClassification Geometric Sans SerifContrast NoneApplication Display, Advertising, Headlines,Corporate IdentityTechnic OffsetForm Mechanical

Bello is a Underware font that has lots of ligatures, as well as start and ending swashes. After a period of hand sketching and lettering, the designers at Underware decided to give Bello two main styles: Script and Small Caps. These two fonts create a strong typographic contrast. While Bello Script is flourished and flowing, Bello Small Caps are upright and sturdy; as sturdy as brush lettering allows for, of course. Careful spacing and kerning ensures that Bello appears like fluently written handwriting. Bello features a set of 64 ligatures. Some of them are typographic, some made simply to create a more intimate, natural impression. Beside the two main version the font includes the Words Body, Words Shadow, Words Solo and Script Ligatures.

Historic Period Post-ModernistClassification Decorative Handwriting, ScriptContrast High ContrastApplication Editorial Text, Children BooksAdvertising, Corporate IdentityTechnic OffsetForm Manual

Historic Period Geometric Post-ModernistClassification Decorative Serif / HibridContrast Medium ContrastApplication Editorial Text, AdvertisingCorporate Identity, DisplayTechnic OffsetForm Manual

The Fontin font is designed to be used at small sizes. The color is darkish, the spacing loose and the x-height tall. The numbers of the Fontin typeface have a hybrid design. They carry the characteristics of medieval numbers, but their size is larger than the x-height. This font includes four weights: Roman, Italic, Bold and Small Caps.

Historic Period Geometric Post-ModernistClassification Geometric Humanist Sans SerifContrast NoneApplication Advertising, Corporate Identity, Display, Magazine Editorial TextTechnic OffsetForm Mechanical

Klavika is a sans serif font that features eight weights. It reflects a design that’s unadorned, modern and infinitely flexible. To achieve this, Klavika follows a decidedly hybrid typographic path: a cross of humanist and geometric influences with allegiances to neither. Crisp and open shapes keep the font legible in small sizes while the straight-sided characters anchor headlines and display work solidly in place. Its such a versatile font that Klavika has found its way into a wide variety of media from print to pixels. Klavika has a wide range of typographic features and showers special attention on small caps. They are essential for setting acronyms and initials (amongst other things) and excellent for titling and display work. Special attention has also been paid to the width of the capitals, specifically increasing it, for better legibility at small sizes and added punch in headlines. Numerals are another of the typographic features. Because a varied array of numerals is essential to contemporary communication, Klavika contains multiple styles.

The Delicious is a font designed by Jos Buivenga because of his admiration for typography. Every character has a unique shape. The Delicious Italic is not a slanted roman, but a true italic. The designer gave special to character spacing to obtain a homogenic appearance. With its relatively large x-height the Delicious can be used for text in smaller point sizes. All weights have exactly the same line length.

Historic Period Neo HumanistClassification Humanist Sans SerifContrast Low Contrast Application Advertising, Corporate Identity, Display, Editorial TextTechnic OffsetForm Manual

Latinaires is a five weight Sutipos font family with some uniques characters including the ch ligature and some other Spanish language characters. This font family includes Regular, Italic, Caps, Bold and Bold Italic versions.

Historic Period Neo HumanistClassification Humanist Sans SerifContrast Low Contrast Application Advertising, Corporate Identity, Display, Editorial TextTechnic OffsetForm Manual

Designed by Alfredo Graziani and Alejandro Paul from a 1923 Speedball lettering manual, Milk Script is a distinctive upright script that offers well-nourished majuscules and sweet-flowing minuscules. Although it’s very recent it features the hand-lettered signage of 1920s and 1930s. Besides the regular version, the font includes a alternate version with some differences.

Historic Period Post-ModernistClassification Decorative Handwriting, ScriptContrast High Contrast Application Display, Advertising,Corporate IdentityTechnic OffsetForm Manual

Diavlo is an Exljbris font that contains five weights on its family: Light, Book, Bold, Medium and Black. It features an extended language support and improved glyph shapes (S, s, W, w, f, t). Diavlo is a decorative sans serif with hibrid details on its terminations wich makes it visually very eye-catchy.

Historic Period Post-Modernist DecorativeClassification Decorative Sans SerifContrast Low Contrast Application Display, Advertising, Corporate IdentityTechnic OffsetForm Mechanical

Comfortaa is a brand new, modern style, true type font. It´s comdortable in every aspect, that’s why the name. This font features smooth, rounded edges and three weights: thin, regular and bold. Comfortaa is very legible at any size layout and is hinted to improve legibility at small sizes on screens.

Historic Period Geometric Post-ModernistClassification Geometric Sans SerifContrast NoneApplication Editorial Text, AdvertisingTechnic OffsetForm Mechanical

This OpenType font family comes in five weights (100, 300, 500, 700 and 900). Museo features a decorative neo slab that gives a beautiful versatile apperance to the typeface. Besides ligatures, contextual alternatives, stylistic alternates, fractions and proportional and tabular figures Museo also has a case feature for case sensative forms.

Historic Period Post-ModernistClassification Decorative Neo SlabContrast Low Contrast Application Display, Advertising, Editorial TextTechnic OffsetForm Mechanical

Historic Period Geometric Post-ModernistClassification Geometric Sans SerifContrast NoneApplication Display, Advertising, Editorial TextTechnic OffsetForm Mechanical

Caviar Dreams is a geometric sans serif font. This typeface is more interesting due to his letter-spacing affecting the way it looks in virtually all settings, large and small blocks of text, graphics and headlines. This spacing is pleasing to the eye. It has a clean crisp appearance. Caviar Dreams has unconventional letter shapes; shapes that stray from classic renditions, giving the font it’s own identity altogether. To name a few, capital letters B, D, J and most notably, W. Then the lowercase e which is angled, and lowercase w, which shares the style of the caital W.