alumni relations: stepping it up! february 10, 2009 showcasing our success barbara w. currier,...
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Alumni Relations: Stepping It Up!
February 10, 2009
Showcasing Our SuccessBarbara W. Currier, Director, Foundation and Alumni AffairsNorth Carolina Community College Systemwww.nccommunitycolleges.edu 919-807-7101
Louise K. Mathews, Vice President, College Advancement & Executive Director, CCC Foundation, [email protected] 252-222-6262
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
NCCCS “Community”
58 community colleges serving all 100 counties
Different: local needs, local programs Same: mission to provide high-quality
education in order to improve lives and well-being of individuals
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
What I do
Five areas: Alumni Programs Investment Strategies and Options Board Development Planned Giving Web Presence and e-philanthropy
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Components of Comprehensive Resource Development Program
Clear Mission Involved board
who can articulate mission
Institutional commitment
Strong staff with longevity
Annual funding strategy
Successful signature events
Endowment/investment strategies
Full engagement of donor constituencies, including alumni
Operational planning giving program
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Full Engagement of Donor Constituencies, including Alumni
Who are your donor constituencies? For community colleges, it’s been local businesses, individuals, trustees, Foundation Directors, civic organizations, employees, industries. Alumni – this group has not been fully engaged. We are concentrating our efforts to establish alumni programs at all 58 community colleges in North Carolina.
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
What the Research Says…
Patty Herbin, Senior Consultant with Performa, Inc., partnering with CRD, conducted a national study on community college alumni relations programs. --Status of Alumni Development in America’s
Community Colleges New Century Series Resource Paper #12 www.crdnet.org
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
What the Research Says…
Mark Milliron, Editor of “Successful Approaches to Fundraising and Development,” describes alumni giving in this way….. New Directions for Community Colleges,
124, winter 2003; Jossey-Bass.
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
What the Research Says…
Karen M. McArthur, Executive Director of Institutional Advancement at Delta College in Michigan, says that they are making a concentrated effort to re-energize their small alumni-relations program.
“Community Colleges Struggle When it Comes to Soliciting Private Donations.” Chronicle of Higher Education, Feb. 10, 2006,
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Accomplishments
2006 14 colleges 35,014 alums Minimal
engagement Some benefits
2009 22 colleges 289,751 alums More engagement
Expanded benefits
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Piedmont Community CollegeAlumni Partnership
Patti Clayton
Coordinator, Alumni Relations and Financial Coordinator, PCC Foundation
Roxboro, North Carolina Total Enrollment: 9,152
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Piedmont Community CollegeAlumni Partnership
Important to have an employee dedicated to alumni development (half time – moved to 75% time)
Defining alumni Word-of-mouth ways to get people
involved Build internal support Advisory Group
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Piedmont Community CollegeAlumni Partnership
Partnership vs. association Partnering with community
organizations Promoting alumni development through
projects on campus Advocacy Scholarship fund
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Piedmont Community CollegeAlumni Partnership - Future
Promote ownership – volunteer on projects on campus
Testimonials on website Developing brochures Informative “Did you know” e-mails Phonathan Alumni month - exam break for students Registration and orientation
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
CCC & TI TRIO Alumni Group
Alice Lentz
Director of TRIO ProgramsCaldwell CC & TI
Hudson, North Carolina Total Enrollment: 15,646
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
CCC & TI TRIO Alumni Group
Established program Sept. 2004 Goals:
To establish an scholarship endowment
Welcome committee for each semester
Mentoring program Annual reunion
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
CCC & TI TRIO Alumni Group
Sept. 2007 – Alumni Scholarship reaches $2,500
Presentations at NCCCS Conference and NC CORD
Established student emergency fund Recycling printer cartridges Established a book fund Instilled culture of giving in TRIO
students
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Central Piedmont Community College
Mary K. Collin
Coordinator of Research and Alumni
Relations Charlotte, North Carolina Total Enrollment: 59,669
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Alumni program focused on fund raising
3 year old program42,000 names on alumni mailing list - started with 17,000 name list scrubbed by Wealth Engine – 2 mailings each year
Central Piedmont Community College
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Central Piedmont Community College, Charlotte, NC
Alumni effort totally supported by CPCC Foundation
Strategic initiative to build donors: 5 years – cover cost of mailings 10 years – Alumni program should pay
for itselfWithin next five years, have development
officers making personal calls with alumni donors.
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Central Piedmont Community College, Charlotte, NC
Create culture of giving Call every alumni donor personally to
thank for gift Showcase Alumni success on college
TV program When mailing to re-acquaint with
alums, ask for business card – people want to brag about what they have accomplished
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Central Piedmont Community College, Charlotte, NC
Most engaged alumni are those who went on to a four-year college
Alumni ask why it took so long for CPCC to ask for money
“Ego Massage” – let them tell their stories, how much CPCC meant to their success
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Central Piedmont Community College - Future plans
Create an Alumni Hall of Fame Recognize employee alums – create
a core group of alumni to attend events
Offer more benefits Targeting 65 + year old people who
have taken classes (for free) Speak to active current student
groups
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
2,200 Credit Students6500 + Continuing Education StudentsEstimate 10,000 alumni graduates
Carteret Community College
Mary SchronceDevelopment Coordinator252-222-6143
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
College Advancement
CCC Foundation
All Fund raising
Alumni
Grants Development
Boat Donation/Resale Program
Carteret CC Advancement
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Carteret Community College Foundation, Inc.
The mission of the CarteretCommunity College Foundation,Inc. is to provide comprehensivecommunity support and
resourcesfor Carteret Community College.
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Carteret’s Foundation has focused on programs and acquisition of real property
Carteret Community College Foundation, Inc.
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
1999 – 2000 attempt at starting alumni
association focused on collegealumni employees and mass mailings.One half of addresses were bad
Carteret Community College
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Carteret: Alumni Link began in 2006
Reassigned Development Coordinator’s duties to include alumni
Hired Development Associate to take over database and clerical duties
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Carteret’s Alumni Link
Recruit & offer incentives to join at graduation
Events focused 568 good addresses; 50 active alums Starting program chapters
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Carteret: New Directions
Virtual Alumni groups – FacebookEncourage faculty excitementOnline newsletters, storiesMentoringEngage studentsAward for outstanding alums –
attract older alums
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Carteret’s Future
•Advisory Board•Greater visibility on College website•Overcome barriers between Registrar’s office and Foundation office•Develop alumni fund raising
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Holyoke Community College, Holyoke MA
Joanna Brown
Director of Alumni RelationsHolyoke Community College,
Holyoke, MA 01040 [email protected] 413-552-2253
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Holyoke CC, Massachusetts
Ten Steps to Building a Successful Alumni Association at a Community College – first step is “Include alumni fund raising in the mission and the by-laws of the alumni association. “
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Holyoke CC continued
Create a realistic plan and budget; Focus on the long-term payback to your
institution Purchase adequate software & training Update and screen your alumni data Create a strong case for giving-Brown, J. (2002). Ten Steps to Building a Successful Alumni
Association at a Community College, Council for Resource Development website
---Brown, J. (2006) Phonathon-Based Alumni Fund Raising , Presentation. CRD Conference 2006.
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Cape Fear Community College, Wilmington, NC
Alumni involvement in successful bond
Link to alumni pages on College website
North Carolina Community Collegeswww.nccommunitycolleges.edu
Fifty-eight Institutions Creating Success for North Carolina
Benefits – discounts at local businesses
Links on Alumni page to continuing education and transcripts
Distinguished alumniAlumni news
Cape Fear Community College, Wilmington, NC
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Strategic Planning A disciplined approach to alumni
relations starts with your strategic plan.
Review where you are now Determine where you want to be Establish measurable goals you want
to achieve in your alumni relations program in the next 3-5 years
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Keys to Success
Planning and Organization Institutional Commitment – budget,
staffing Involved Group Marketing The Community
Alumni Relations: Stepping It Up!!
February 10, 2009
Showcasing Our SuccessBarbara W. CurrierDirector, Foundation and Alumni AffairsNorth Carolina Community College System Conference
[email protected] 919-807-7101
North Carolina Community Collegeswww.nccommunitycolleges.edu
58 Colleges Creating Success Across North Carolina
Alumni Relations: Stepping It Up!!
Questions… Comments… Discussion!