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Web Science and Technologies University of Koblenz–Landau, Germany Fairness on the Web: Alternatives to the Power Law Jérôme Kunegis , Julia Preusse University of Koblenz–Landau WebSci 2012, June 24 Evanston, IL

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Web Science and Technologies

University of Koblenz–Landau, Germany

Fairness on the Web:Alternatives to the Power Law

Jérôme Kunegis, Julia PreusseUniversity of Koblenz–Landau

WebSci 2012, June 24Evanston, IL

Jérôme Kunegis & Julia PreusseWebSci 2012

Fairness on the Web: Alternatives to the Power Law 2 / 20

Fairness

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Fairness on the Web: Alternatives to the Power Law 3 / 20

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The Pareto Principle

“20% of people own 80% of land.”

(In 1910s Italy)

(Pareto, 1919)

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UNFAIR

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8.9% of bands make up 91.1% of plays on Last.fm.

14.6% of user groups account for 75.4% of group memberships on Flickr.

17.4% of movies receive 82.6% of ratings on MovieLens.

17.7% of profiles receive 82.3% of ratings on Czech dating site Libimseti.cz.

19.7% of all cats receive 80.3% of all friendships on Catster.com.

20.3% of all users receive 79.7% of “friend” and “foe” links on Slashdot.

21.3% of users receive 78.7% of wall posts on Facebook.

22.9% of users make up 77.1% of all “@” mentions on Twitter.

23.1% of projects make up 76.9% of project memberships on Github.

27.3% of users receive 72.7% of replies on Digg.

27.6% of all hamsters receive 72.4% of all friendships on Hamsterster.com.

35.7% of all Twitter users receive 64.3% of all follows.

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Degree distribution

C(n) » n¡°

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TODO

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Which distribution is fairer?

Flickr friendships OR Digg replies

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Lorenz Curve – Gini Coefficient

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Flickr Digg

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Perfect Power Laws

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High entropy

Low entropy

Entropy

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@kunegis

@noshir

@beyonce

@barabasi

@ststaab

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Entropy

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max He = ln jVj

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Normalized Entropy

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Gini vs Entropy

½ = ¡0.71p < 0.001

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Generality

Interpretation

Runtime

Coverage

Power Law

Power-law

Many (!)

Slow

d(u) ≥ dmin

Gini

All networks

Economy

Fast

All

Norm. Entropy

All networks

Physical

Fast

All

Comparison

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Thank YouJérôme Kunegis @kunegisJulia Preusse

WeST – Institute for Web Science and TechnologiesUniversity of Koblenz–Landau, Germany

konect.uni-koblenz.de

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ReferencesPareto, V. Manuale di economia politica con una introduzione alla scienza sociale (Manual of political economy). Milano : Societa Editrice Libraria, 1919.

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Edge distribution Degree distribution

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