also from the publishers of san francisco...
TRANSCRIPT
alSo From the PubliSherS oF SAN FRANCISCO magaZine:MODERN LUxURY BRiDES CALiFORNiA | MODERN LUxURY iNTERiORS CALiFORNiA | iN-ROOM CiTYGUiDE
2 4 3 VA L L E J O S T S A N F R A N C i S C O , C A 9 4 1 1 1 4 1 5 . 2 1 6 . 0 9 0 4
sAn FrAncisco magazine is the premier lifestyle magazine in the Bay Area. Winner of the 2010 National Magazine Award for Excellence in Editorial and Design, sAn FrAncisco magazine has long been recognized as one of the most ambitious,
engaging, informed and essential regional magazines in the country. sAn FrAncisco magazine consistently delivers a unique combination of top-quality community journalism, cutting-edge fashion, design and home coverage, revealing profi les of Bay Area
trendsetters, constantly useful service packages and superb reporting on the region’s latest food and wine obsessions. With its fi rm grasp of the market, interactive digital brand extensions and unrivaled events, sAn FrAncisco magazine is
an invaluable partner for companies wishing to reach the Bay Area’s most desirable consumers.
t h e m a r k e t
San FranciSco iS one oF the
leading wealth generating
marketS in the world.
SOURCES: theatlanticcities.com,“Why San Francisco May Be the New Silicon Valley,” August 2013; miamiherald.com, November13, 2013; sanfranmag.com, “Why Are Rents Going Up Five Times Faster in SF Than in Oakland?” November 2013; Forbes magazine 2013;
theatlanticcities.com, “The U.S. Cities With the Most Leftover to Spend ... After Paying for Housing,” December 2011
San FranciSco iS the center oF the
tech univerSe. HOME TO LiNkEDiN, SALESFORCE, YELP,
ZYNGA, AND MANY MORE PUBLiCLY
TRADED TECH FiRMS.
twitter’S recent iPo raiSed more
than $26 billion. AiRBNB, SqUARE,
SPOTiFY, DROPBOx, SNAPCHAT, AND
PiNTEREST ARE ALL GETTiNG READY FOR
THEiR iPOS.
San Francisco has overtaken Silicon Valley as the country’s leading center for venture capital.
25% oF the nation’S venture caPital dollarS originate in San FranciSco
S.F. REAL ESTATE is booming
HOUSiNG PRiCES ARE UP 20% THiS YEAR AND RENTS ARE UP 10% AS MORE AND MORE PEOPLE FLOOD iNTO THE CiTY.
San Francisco has the fourth largest average disposable income—$40,000—and San Jose has the nation’s largest average disposable income—$47,000.
FOUR OF THE NATiON’S TOP TEN most expensive zip codes ARE iN THE BAY AREA.
w h o i s r e a d i n gs a n f r a n c i s c o
m a g a z i n e ?
appealing to the moSt active luxury conSumer
the basics
MALE/FEMALE ..................................................................44%/56%
AVERAGE AGE .............................................................................47
COLLEGE GRAD ........................................................................82%
POST-GRAD DEGREE .................................................................41%
OWN THEiR OWN HOME ........................................................83%
MARRiED/PARTNERED ...............................................................73%
engagement
READERS PER COPY .......................................................................3
MEDiAN TiME SPENT WiTH AN iSSUE ................................. 68 min.
affluence
AVG. HOUSEHOLD iNCOME ............................................$313,000
AVG. NET WORTH .........................................................$2,222,100
AVG. HOME VALUE ....................................................... .$1,281,000
AVG. iNVESTMENT PORTFOLiO ......................................$1,236,000
taking action
As A result oF reAding SAN FRANCiSCO mAgAzine
ViSiTED OR CONTACTED AN ADVERTiSER .................................80%
ATTENDED AN ADVERTiSED EVENT ...........................................20%
ViSiTED AN ADVERTiSER’S WEBSiTE ...........................................38%
SOURCE: 2011 Gfk MRi sAn FrAncisco magazine Reader Profile Study, Audience $150k. AAM Audited.
73%OF OUR AUDiENCE HAS READ AT LEAST 3 OUT OF THE LAST
4 iSSUES OF sAn FrAncisco
79%OF OUR
READERS FiND sAn FrAncisco
RESOURCEFUL WHEN LOOkiNG FOR A PLACE TO DRiNk OR DiNE
d i s t r i b u t i o n
targeting the moSt aFFluent
readerS in the bay areaand beyond
o u r m o d e l
A custom survey conducted by MRi reveals a reader profi le
that embodies what most luxury retailers and markets
would call “the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods
that earns more and spends more than the readers of any other
local magazine.
75,000CiRCULATiON
300,000READERSHiP
40% | San Francisco
8% | Marin
15% | San Mateo
12% | Santa Clara3% | Other Counties
12% | Alameda
7% | Contra Costa
3% | Napa/Sonoma
full-service custom publishing
• Custom print and digital ad design services
• Custom print and digital advertorial layout design, photography and creation
• Print and digital high impact unit concept and creation
• Photography for special events
digital advertising
• Online advertising on MODERNLUxURY.COM and through custom–designed microsites and videos
• Digital editions with interactive links and enhanced advertising options
• Email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list
• Mobile apps with customized in-app interactivity
• Social media campaigns reaching our dedicated Facebook fans and Twitter followers
events & promotion
• Event creation—exclusively tailored events for highly targeted local infl uencers
• Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• Event sponsorships that leverage our high-profi le local and national partnerships. sAn FrAncisco magazine offers advertisers
affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.
m a r k e t i n g
a 360-degree platForm For
branding impact
e d i t o r i a l c a l e n d a r
ultimate, in-the-know acceSS to
the bay area liFeStyle
JanuarY | THE CiTY AS GYM (AkA THE BODY iSSUE) ad cloSe: dec 2, 2013 | materialS due: dec 2, 2013How to turn the metropolis into your own personal gymnasium. + An intimate profile of Jonathan Groff, the star of HBO’s new San Francisco–based series, looking. + Winter Design Scoutspecial sections: medical Profiles; get Healthy; shop s.F.
februarY | OUR MExiCAN FOOD MOMENT ad cloSe: Jan 2 | materialS due: Jan 2A Bay Area–wide survey of our most beloved, yet least understood, ethnic cuisine. + Profiles of Local Olympians.special section: Hawaii getaways
march | SPRiNG FASHiON: STYLE iN THREE DiMENSiONS ad cloSe: Jan 31 | materialS due: Feb 3A portfolio pairing the season’s top designs with accessories created by local artisans on 3D printers.special sections: charitable events registry; loving las Vegas; shop s.F.
april | ALL ALONG THE WATERFRONTS ad cloSe: Feb 28 | materialS due: mar 3How does our unique location between ocean and bay affect the city we’re becoming? An issue focused on the relationship between a growing population and a fragile environment. + Spring Design Scoutspecial sections: get Healthy; destination coastline: Half moon Bay to Big sur
maY | LOST iN THE WEST ad cloSe: mar 28 | materialS due: aPr 1An intrepid traveler’s guide to our region’s most remote and under-the-radar getaways. + The New Transportation Complexspecial section: destination coastline: marin to mendocino
June | RED HOT NiGHTLiFE + OAkLAND ON THE BRiNk ad cloSe: maY 1 | materialS due: maY 1The up-all-night guide to the buzziest bars, clubs, and hangouts on all sides of the Bay. And: in the midst of a crucial election year,we take the measure of Oakland, a city with limitless potential—and colossal challenges.special section: Wealth managers
JulY | BEST OF THE BAY ad cloSe: maY 30 | materialS due: Jun 2Our annual compendium of the region’s trendiest, tastiest, and smartest, all leading up the event of the year, the magazine’s famous Best of the Bay Area bash. + Summer Design Scoutspecial sections: medical Profiles; shop s.F.
august | WHERE TO EAT NOW ad cloSe: Jul 1 | materialS due: Jul 1Always our most popular newsstand seller: A critic’s-eye view of the best new restaurants in the world’s finest eating town. + Best Chefs of the Yearspecial section: super lawyers
september | FALL FASHiON ad cloSe: aug 1 | materialS due: aug 1Our biannual portfolio proves once again that the city and its surroundings provide incomparably beautiful settings for strutting our best stuff. + Fall Arts Preview and a Back-to-School Investigationspecial sections: destination coastline: marin to mendocino and get Healthy
october | TECH MiNUS HYPE ad cloSe: aug 29 | materialS due: SeP 1Never mind the clichés: Some companies really are disrupting life as we know it. Here are 25 of them based in the Bay Area. + Fall Travel and Fall Design Scoutspecial section: destination coastline: Half moon Bay to Big sur
november | THE REAL ESTATE iSSUE ad cloSe: oct 1 | materialS due: oct 1Where to buy, where to rent, and how to stretch your dollar in the nation’s most outlandish housing market. + Holiday Gift Guidespecial sections: loving las Vegas; shop s.F.
december | WHO RUNS S.F.? ad cloSe: oct 31 | materialS due: nov 3San Francisco tells the truth about power: Who’s got it, how they’re wielding it, and how it affects us all.special sections: Women super lawyers and Wealth managers; shop s.F.
e v e n t s
Signature aFFairS with acceSS to
the bay area’S highly engaged Social circleS
san francisco magazine’s best of the baY area partYJUNE 26, 2014Celebrating its fourteenth year, the Best of the Bay Area party brings together 2,000affl uent partygoers in a hip interactive showcase of premier restaurant tastings, open bars, live entertainment, exploratory lounges, auctions, and dancing. The Best of the Bay Area party brings the July Best of the Bay Area issue to life while supporting one of the City’s most respected nonprofi t organizations, Family House. Family House provides free, temporary housing for families of children being treated for cancer at UCSF Children’s Hospital. This year’s event takes place on June 26.
fallfestOCTOBER 13, 2014Leading restaurateurs, winemakers, and epicurean artisans join together for an inspiring day of premier wine and food tasting, chef demonstrations, and panel discussions that highlight the Bay Area’s bounty and bring greater awareness to the benefi ts of eating and drinking from local producers. And, with drink seminars, food demonstrations, and mixology competition, FallFest is one of the most highly anticipated events of the year. it all takes place on October 13, outdoors at Justin Herman Plaza, which is transformed for the day into a European-style marketplace, taking full advantage of the season’s gorgeous weather and the waterfront’s beautiful views. Over 1,500 guests eat, sip, and enjoy all benefi tting Meals on Wheels of San Francisco.
a d v e r t i s e r s
SAN FRANCISCOmagaZine’S
diStinguiShedbrand
partnerS
ABC Decorative RugsAG Jeans
Ala Moana Shopping CenterAlain Pinel RealtorsAlfred’s Steakhouse
American Craft CouncilArt.com, inc.
Asian Art MuseumAston Hotels & Resorts/Hawaii
AthletaATYS Design
Baileys LiqueurBaker Furniture
Balboa Bay Club & ResortBank of AmericaBank of the West
BebeBlackBerry/RiM
Bonhams & Butterfi eldsBosch
BOTTEGA VENETABoulders Resort and Golden
Door SpaBrown & Toland Physicians
California Academy of ScienceCalifornia Closets
California Film instituteCalifornia Pacifi c Medical CenterCalifornia Shakespeare Theater
Calistoga RanchCarmel Bach Festival
Carmel Valley Ranch ResortChambers Hotel
ChanelCharlie Palmer Group
Chase UnitedCigar Bar & Grill
City Club of San FranciscoCity National Bank
Claremont Hotel Club & SpaCliff HouseClift Hotel
Coldwell Banker
Cunard CruisesDavid Yurman
DiordiPietro Todd Salon
Discover Health Medical PartnersDon Julio
Donna karanDr. Namrata PatelDr. Vic Narurkar
E&O Asian kitchenEbel Watches Eileen Fisher
Embarcadero CenterEspetus Churrascaria
ExploratoriumFerragamo
Festival del SoleFine Arts MuseumsFirst Republic Bank
Gallerie Judith EngelstadGant
GhurkaGraff
Grand Canal Shoppes at VegasGraton CasinosGucci EyewearGucci Fashion
Habitat for HumanityHakkasan
Half Moon Bay Brewing Company
Hard Rock CaféHarris Restaurant
HermesHEWN
Hotel del CoronadoHotel Nikko San Francisco
HSBC Bank USAHuman Rights CampaignHyatt Carmel Highlands
Hyatt Regency- Scottsdaleintercontinental - Monterey
Jack London Square
Jest JewelsJetSuite
Jim Beam (knob Creek)Johnnie Walker
JoieJumpstartMD
kapalua Wine & Food Festivalkate Spade
kelleher internationalkent & Curwen
ketel OnekitchenAid
krupsLa Marais Bakery
Lake Tahoe: Autumn Food & Wine Festival
Lang Antiques & Estate Jewelry Lavazza
Lodi Winegrape CommissionMacArthur Place
Macy’sMandarin Oriental Hotel San
FranciscoManika Jewelry
Marc JacobsMarin Community FoundationMarriott Newport Coast Villas
McGuire Real EstateMcRoskey Airfl ex Mattress Co.
Mercedes-Benz USAMGM Resorts
MiNi of San FranciscoMoet Hennessey USA
Monterey CVBMonterey Jazz Festival
Mr PorterMuseum of the African Diaspora
Nespresso North AmericaNet-A-Porter
Northstar ResortOakland Museum of California
OkizuOmega
Oracle Open WorldOrthoworks
OzumoPacifi c Fertility Center
Pacifi c Gynecology Obstetrics Medical Group
Pacifi c Union Real Estate Paws Up ResortPeninsula Beauty
Peroni BeerPGE
PloomPolaris Pacifi c Real Estate
Portola Hotel and SpaPrada
Premium OutletsPrince Resorts Hawaii
Project informProject Open Hand
Purcell MurrayPurity Vodka
Restoration HardwareRichmond Ermet Aids Foundation
Riedel Crystal AmericaRimowa USA
Ritz Carlton Residences Lake Tahoe
Rolex TudorRoom & Board
Rosewood Sand HillSacramento Convention and
Visitors BureauSaks Fifth Avenue
San Francisco Design CenterSan Francisco Film SocietySan Francisco Foundation
San Francisco PerformancesSan Francisco Symphony
San Francisco TravelSanta Cruz County CVBSave Mart Supermarkets
Scoop NYCScottsdale CVB
Seven For All MankindSF Ballet
SFMOMAShoe Stories of Sausalito
Shreve & Co.Silicon Valley Community
FoundationSolage Resorts
Sonoma State UniversitySonoma Valley Vintners &
Growers AllianceSony Electronics
Stanford LiveSungevity SolarSutter Health
Tag Heuer WatchesTaj Campton Place
ThermadorTimbers ResortsTourbillon Stores
Tourism New ZealandTourneau
True ReligionUnion Bank
Verizon WirelessVuitton
W HotelWalt Disney Family Museum
Wells FargoWestern Athletic Club
Westfi eld San FranciscoWilkes Bashford
Wine LuxuryZegna
Zen HomeZephyr Real Estate
Zippo Lighters
t h e m o d e r n l u x u rY
n e t w o r k
national reach,
community expertiSe
MODERN LUxURY is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in America. Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, MODERN LUxURY excels in capturing the urbane metropolitan lifestyle. MODERN LUxURY
benefits from the management services of Cumulus Media. As the nation’s second-largest broadcaster, Cumulus Media operates more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.