also from the publishers of modern luxury …media.modernluxury.com/mediakits/hawaiimediakit.pdf2012...
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also From THe pUblisHers oF MODERN LUXURY HAWAI'I :ala moana shopping magaZine
1 0 0 1 b i s h o p s t r e e t, s u i t e 9 0 0 h o n o l u l u , h i 9 6 8 1 3 8 0 8 . 9 2 4 . 6 6 2 2
MODERN LUXURY HAWAI'I is the preeminent luxury lifestyle publication in hawai'i, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and hawai'i’s top tastemakers and personalities. as part of the award-winning modern luxury network of regional publications, MODERN LUXURY HAWAI'I is
able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently engages the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, MODERN LUXURY HAWAI'I excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing to reach hawai'i’s most affl uent consumers.
t h e m a r k e t
Hawai'iis a leading market for
affluence in tHe u.s. and
internationallY
hawai'i is considered the u.s.' financial gatewayto the asian markets
sources: hawaii tourism authority march 2013; 2012 annual Visitor research by hawaii tourism authority;
travel leaders group survey, 2013
$44 million
daily
[luxurY spending]
aVerage spending by domestic &
international traVelers in
2013.
spending by japanese Visitors in 2012
tourism is the largest single source of pr iVate capital coming into hawai'i
according to a 2013 surVey by traVel leaders group,
hawai'i is americans' #1 dream trip
t h e m a g a z i n e
MODERN LUXURY HAWAI'I
delivers luxurY to tHe local and visitor
markets
luxury lifestyle, affluent influencers, the best neighborhoods.
we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution throughout the islands. this happens
selectively in only the top neighborhoods and retail zones of hawai‘i, including kahala, hawai'i kai, manoa, kailua, pupukea/north shore, waikiki, ward, wailea,
lahaina, kamuela and princeville.
we host and support hundreds of luxury, community & non-profit
events throughout the greater hawai'i area
we are the magazine of choice for the luxury brands
and the influencers in our community
[digital savvy] C o n t e n t t h at e n g a g e s a f f l u e n t, e d u C at e d C o n s u m e r s
sources: ipsos mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri MODERN LUXURY HAWAI'I reader profile study
$371,500 aVerage household income
hold col l ege degrees : 76%hold post-grad degrees: 33%
haVe Visited or contacted
an adVertiser71%
we have a higher number of app downloads and more interaction with our apps than any
other local luxury lifestyle magazine. our extensive email database and a thriving social network of active Facebook fans and TwiTTer and insTagram followers further enhance our
digital engagement with readers.
w h o i s r e a d i n g M O D E R N L U X U RY
H AWA I ' I ?
appealing to tHe most active luxurY consumer
the basiCs
male/female ..................................................................44%/56%
aVerage age .............................................................................44
college grad ........................................................................76%
post-grad degree .................................................................33%
own their own home ........................................................88%
married/partnered ...............................................................75%
engagement
readers per copy ....................................................................3.3
median time spent with an issue ................................. 57 min.
haVe read 3 out of 4 copies ...............................................68%
affluenCe
aVg. household income ............................................$371,500
aVg. net worth .........................................................$2,765,600
aVg. home Value ....................................................... .$1,779,400
aVg. inVestment portfolio ......................................$1,509,700
taking aCtion
As A REsULt Of READINg modern luxury hawai'i
Visited or contacted an adVertiser .................................71%
attended an adVertised eVent ...........................................15%
Visited an adVertiser’s website ...........................................29%
source: 2011 gfk mri MODERN LUXURY HAWAI'I reader profile study, audience $150k. aam audited.
85%of our readers prefer to buy
luxury brands
61%of our
readers find MODERN LUXURY
HAWAI'I resourceful when
shopping for luxury goods
d i s t r i b u t i o n
targeting tHe most affluent
readers in Hawai'i
and beYond
40%direCt residential mail
these copies are direct-mailed to homes in the most affluent zip codes in the hawai'i area.
30%luxury hotels
placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.
20%Controlled CommerCial
top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations
displaying copies, adding significant breadth to our audience.
5%seleCt newsstand
with targeted precision, our magazines are out to get the most exposure from airports, barnes & nobles, and boutique
newsstand placement throughout the islands.
5%event distribution
our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.
★ digital distribution
tablet devices and smartphones are reinventing how our readers consume content. accordingly, MODERN LUXURY HAWAI'I is available in both app
and digital edition formats.
source: 2011 gfk mri MODERN LUXURY HAWAI'I reader profile study, audience $150k. aam audited.
o u r m o d e l
a custom survey conducted by mri reveals a reader profile that embodies what most luxury retailers and markets would call
“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of
any other local magazine.
40,000circulation
132,000readership
full-serviCe Custom publishing
• custom print and digital ad design services
• custom print and digital advertorial layout design, photography and creation
• print and digital high impact unit concept and creation
• photography for special events
digital advertising
• online advertising on modernluxury.com and through custom–designed microsites and videos
• digital editions with interactive links and enhanced advertising options
• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list
• mobile apps with customized in-app interactivity
• social media campaigns reaching our dedicated facebook fans and twitter followers
events & promotion
• event creation—exclusively tailored events for highly targeted local infl uencers
• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profi le local and national partnerships. MODERN LUXURY HAWAI'I offers advertisers
affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.
m a r k e t i n g
a 360-degree platform for
branding impact
e d i t o r i a l C a l e n d a r
in-tHe-know ultimate access
to a luxurY lifestYle
marCh/april | best of the islands issue
ad close: Feb 1 | maTerials dUe: Feb 1
one of our most popular, this issue stars the ultimate in what our islands have to offer, along with
the latest trends in fashion.
special sections: Ala Moana Insider; AsID Design Awards; Charity & social Datebook
may/June | summer traVel issue
ad close: apr 1 | maTerials dUe: apr 1
our award-winning array of dreamy destinations both near and far.
special sections: Ala Moana Insider; top Health + Beauty Experts
July/august | restaurant issue
ad close: JUn 1 | maTerials dUe: JUn 1
our annual collector’s edition serves up our cities’ hottest restaurants, best dishes and top chefs on
the food and restaurant scene.
special sections: Modern Man; the Bon Vivant tour
september/oCtober | fall fashion issue
ad close: aUg 1 | maTerials dUe: aUg 1
our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.
special sections: Ala Moana Insider; Elite Lawyers; AsID Design Awards
november/deCember | arts and philanthropy issue
ad close: ocT 1 | maTerials dUe: ocT 1
our exclusive modlux power register of the super-smart, super-talented and super-connected
cultural set, along with our salute to local do-gooders who have gone above and beyond for our
cities’ charities.
special sections: Ala Moana Insider; the Art of surf
e v e n t s
signature affairs witH access to
Hawai'i’s elite social circles
marCh | passport to luxurypassport to luxury is hawai‘i’s only luxury shopping event of the year at ala moana center. ala moana’s 20 luxury boutiques open their doors to showcase elegant products, extraordinary service, special one-night-only incentives and most of all delectable bites prepared by hawai‘i’s most recognized chefs, to create the island’s can’t-miss shopping party. a portion of the evening's proceeds will benefi t a hawai‘i non-profi t organization.
July | the modern manthe modern man is an evening honoring hawai‘i’s most prominent trendsetter and infl uential male tastemakers. the event will be hosted by power players who epitomize the ultimate modern man, including individuals that exude a presence as some of hawai‘i’s most modern leaders.
oCtober | hiff centerpiece film receptionmodern luxury hawai'i and the hawai‘i international film festival team up to present the hiff centerpiece film and reception. featuring the most highly profi led fi lms in the world, modern luxury hawai'i and hiff have exclusively presented pulitzer prize-winning play turned fi lm August: Osage County starring meryl streep and julia roberts in 2013, silver Linings Playbook starring jennifer lawrence and bradley cooper in 2012, Pina 3D directed by wim wenders in 2011 and the tempest starring helen mirren and alan cumming in 2010.
november | the art of surfthe art of surf is an event collaborating the surf and art communities to increase their visibility and to showcase the synergy between the two communities. some of the world's top surfers, most recognized surf artists and surf photographers join together to create one-of-a-kind surfboard designs.
deCember | ben bridge timeworks watch collectorsben bridge timeworks and modern luxury hawai'i team up to host the annual watch collectors' event. an extraordinary collection of fi ne, complicated timepieces featured at a one-day, exclusive event. guests indulge in delicious appetizers by one of hawai‘i's most recognized chefs and specialty cocktails created by one of the top mixologists.
r e s u lt s
wHat our advertisers are saYing
about MODERN LUXURY HAWAI'I
"modern luxury hawai'i is a perfect fi t for our advertising
needs. they have always provided timely, pertinent
information to all of our requests. they are easy to work with, creative and friendly. looking forward to future partnerships with
modern luxury hawai'i."
kaTie ka‘anapUsenior markeTing manager, ward
cenTersTHe Howard HUgHes
corporaTion
"modern luxury hawai'i has been a great media
partner, increasing follie folli's exposure to a
Very influential and affluent audience. being an
eVent partner has allowed us to reach a new
customer base that has been beneficial to our
business. we look forward to continuing to
work closely with modern luxury hawai'i and
thank you for your attention to detail, your
professionalism and your support."
sUsana Tan, operaTions manager, Folli Follie
a d v e r t i s e r s
MODERN LUXURY HAWAI'I’s
distinguisHedbrand
partners
33 butterfl ies
53 by the sea
al phillips
ala moana center
american savings bank
amy’s hallmark
anteprima
archipelago hawaii
asia pacifi c plastic surgery
asid
aston hotels & resorts
bally
banana republic
baume and mercier
breitling
ben bridge
big island candies
burberry
bvlgari
camp - the republik
cariloha bamboo
cedar street galleries
chanel
chef chai
cinnamon girl
claire’s
coffee bean & tea leaf
coldwell banker pacifi c properties
cochon island
damiani
dior
disney store
eggs ‘n things
express
emporio armani
event essentials
fendi
fossil, inc.
folli follie
forever 21
geico
girard-perregaux
goma tei
gucci
harry winston
hamilton
hawaii international film festival
hawaii Visitors and convention bureau
hawaiian island creations
howard hughes
hildgund
hermes
honolulu cookie company
hoala salon and spa
honolulu museum of art
hotel renew
hublot
hamilton
ikuma
island’s fine burgers & drinks
jamba juice
jaeger-lecoultre
j. crew
journey’s
jimmy choo
kapalua wine & food festival
kate spade
kipling
la perla
leather soul
letarte swimmwear
lids
long and associates, aia inc
loco boutique
louis Vuitton
luxury row
macy’s
market advantage inc
martin & macarthur
maui divers jewelry
maui film festival
michael kors
miu miu
na hoku
nails l’mour
mani pedi spa
omega ceragold
pacifi c links hawaii
pandora
panerai
prada
pf chang’s hawaii
pretzelmaker
reyn’s
ritz-carlton residences, waikiki beach
rolex
rokkaku
royal party rentals, llc
salvatore ferragamo
sephora
sil Vana fine furniture
sketchers
taormina
tag heuer
tanaka of tokyo
tiffany & co.
the body shop
the modern honolulu
the spa at trump
the walking company
tom ford
tori richard
tourbillion international
teavana
trump international waikiki beach walk
ufc gym hawaii
Vans
Vera bradley (hawaii)
Vintage cave
Verizon
w salon
wailea food & wine festival
wynn h okuda dmd
t h e m o d e r n l u x u ry
n e t w o r k
national reacH,
communitY expertise
modern luxury publishes america’s premier portfolio of luxury lifestyle magazines, with 45 titles spanning the top markets in the country. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion
spreads or an in-depth review of city hot spots, modern luxury excels in capturing the urbane metropolitan lifestyle. modern luxury benefits from the management services of cumulus media. as the nation’s second-largest broadcaster,
cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.