allrecipes measuring cup trend report - may 2013 tablet trends
DESCRIPTION
Allrecipes' increase in pageviews from tablets (+260% in 2012 and +43% in 2013) o ers powerful insights into usage trends and consumer behaviors. As brands aim to connect with consumers via tablet devices, the report includes 5 insights for brands to consider.TRANSCRIPT
Digital Food Trends:
TabletsMay 2013
Allrecipes.com Measuring Cup
1
What American Familiesare Eating and Cooking
About Allrecipes: Visit press.allrecipes.com | About Meredith: Visit www.meredith.com | Contact: Stephanie Robinett [email protected]
Allrecipes' increase in pageviews from tablets (+260% in 2012 and +43% in 2013) o�ers powerful insights into usage trends and consumer behaviors. As brands aim to connect with consumers via tablet devices, here are a few considerations:
Reasons Tablets Provide aSuperior Way to Reach Women5
1.PowerfulEngagement
Allrecipes sees CTRs on
tablet ads 170% greater than desktop
2.Entertainment and Utility
Tablets are a constant companion
10% of search referrals
13% of total video plays
14% of all email newsletter clicks
20% of total recipe page views
watch cooking videos 13%
Action Tablet Laptop Smartphone
33% 6%
use in-store 11% 3% 51%
find recipes 37% 87% 37%
create shopping lists 17% 29% 40%
3.Search is KingTablets provide convenience and value throughout the path to purchase
Allrecipes 2012 Food Trends Survey
4.ConversationAllrecipes social referrals on tablets up 787% YOY*
*YOY compares April 2012 to April 2013
5.Purchase Power
97% of tablet-owning U.S. moms made a purchase with their tablet device**
**Source: Mojiva, August 2012