Company Profile

Author: Robin Leonard Date: 14 January 2013 Version: 1.0

2013

2013 digital marketing trends

Digital Lead Generation

in 2013 brands will get more savvy using social to connect with their audience

Key Considerations for 2013

where is your audience?

Philippines Internet Usage Statistics 2010

• Engage with influencers • Compare against competitors • Know what your customers say

about you • Track campaign performance

• Reduced AHT • Reduced cost per call • Increased first call resolution • Call deflection • Brand loyalty • Customer satisfaction

our services

Digital Marketing (outbound)

• Strategy consulting • Online make-over • Content marketing • Paid advertising • Community engagement • SMS/Email Marketing • Salesforce.com Marketing

Cloud

Social Customer Service (inbound)

• Social listening • Community management • SLA / KPI reporting • Crisis / reputation

management • Social CRM • Workflow & process design • Training

Social Analytics (intelligence)

• Digital health check • Social listening & analytics • Digital watch dog • Voice / influencer /

sentiment analysis • Social media analytics • Google Analytics • Radian6

• Lead generation • Increased sales • Brand awareness • Brand loyalty • Community monetization

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salesforce marketing cloud

Click here to watch on YouTube

we mix great technology, forward-thinking digital strategy and creative execution to help our clients connect with their audience

+

delivery structure

we deliver using an agile method so that you constantly

get optimal results

engagement methodology client team structure

Commbank social story

To watch the video, click here

“We’re changing the way banking happens” - Andy Lark, Chief Marketing Officer

Think a bank can’t be mobile and social? “Can’t” isn’t in Commonwealth Bank of Australia’s vocabulary. The CommBank “CAN” campaign—highlighting services ranging from mobile payments to apps for home buyers—is showing Australians what a modern bank can be. “We’re changing the way banking happens,” says Chief Marketing Officer Andy Lark.

social listening

Listening allows us to identify what people

want, then engage them with relevant content.

community engagement

community engagement. we proactively listen to social conversations and engage accordingly..

? angry buying curious happy high klout

resolve sell educate amplify offer

side benefit: organic SEO increase!

?

Comcast social story

To watch the video on YouTube, click here

“If our customers are on social platforms, Comcast will be too.” - Kip Wetzel, Executive Director Social Media Services & Strategy

Comcast—one of America’s largest video, high-speed Internet and phone providers—is continuously changing the way its customers can connect with the company. Using social tools, Comcast agents like Bill Gerth—known on Twitter as @ComcastBill—proactively engage with customers online to answer questions, solve problems, and foster positive, transformative experiences.

our clients love us

{website + social media}

{social media}

{content marketing}

{search engine optimization}

{integrated marketing}

{social media event hype}

{integrated marketing}

{content marketing}

{online advertising}

one big happy family

#1 Google Apps Cloud Service Provider 700+ domains, 1 million+ end users

Leading mobile apps firm specializing in mobile financial

services and mCommerce

Cloud platform for Software as a Service (SaaS), key services are

CRM, recruitment, ERP

Big Data Microsoft practice Offshore business incubation and Recruitment Process Outsourcing

Online training and BPO recruitment portal

we belong to a family of multinational companies that enable us to deliver technology integrated solutions.

Social recruitment portal