There  is  a  whole  world  out  there  in  the  Social  Web,      inhabited  by  customers,  partners,  influencers,  the  press,  suppliers,  employees,  investors,  and  compe:tors,    constantly  busy  with  communica:on  and  interac:on.      That´s  what  Social  Listening  is  about!  

...  and  this  is  what  you  get  with  Business  as  Usual:  

Nothing  

with  Google:  

with  Social  Listening:  

Quelle:  iStockPhoto  

watch  out  for  us  ...