all tissue is not created equal - greenpeace usa€¦ · leac h i ng p ro cess r ati ng 365 80 100...

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ALL TISSUE IS NOT CREATED EQUAL RECYCLED TISSUE AND TOILET PAPER GUIDE FACIAL TISSUES BRAND % POST- CONSUMER % OVERALL RECYCLED BLEACHING PROCESS RATING Green Forest 90 100 PCF 365 80 100 PCF Natural Value 80 100 PCF Seventh Generation 80 100 PCF Marcal Small Steps 30 100 PCF Trader Joe’s 10 100 PCF Earth First 0 100 PCF Kleenex Naturals 20 20 ECF CVS 0 0 ECF Kirkland 0 0 ECF Kleenex 0 0 ECF Puffs 0 0 ECF Rite Aid 0 0 ECF Target and Target Ultra 0 0 ECF Wal-Mart 0 0 ECF = recommended = could do better = avoid TOILET PAPER BRAND % POST- CONSUMER % OVERALL RECYCLED BLEACHING PROCESS RATING Green Forest 90 100 PCF 365 80 100 PCF April Soft 80 100 PCF Earth Friendly 80 100 PCF Fiesta and Fiesta Green 80 100 PCF Natural Value 80 100 PCF Seventh Generation 80 100 PCF Trader Joe’s 80 100 PCF Marcal Small Steps 30 100 PCF Earth First 0 100 PCF Scott Naturals 40 40 ECF Angel Soft 0 0 ECF Charmin 0 0 ECF Kleenex Cottonelle 0 0 ECF Quilted Northern 0 0 ECF Scott 0 0 ECF Target 0 0 ECF Wal-Mart 0 0 ECF Products made with 100% recycled and high percentages of post-consumer content are less likely to come from ancient forests. PAPER TOWELS BRAND % POST- CONSUMER % OVERALL RECYCLED BLEACHING PROCESS RATING Green Forest 90 100 PCF 365 80 100 PCF Earth Friendly 80 100 PCF Natural Value 80 100 PCF Seventh Generation 80 100 PCF Trader Joe’s 80 100 PCF Marcal Small Steps 70 100 PCF CVS Earth Essentials 60 100 PCF Earth First 0 100 PCF Colortex 0 100 ECF Scott Naturals 60 80 ECF Bounty 0 0 ECF Brawny 0 0 ECF CVS 0 0 ECF Scott 0 0 ECF Target 0 0 ECF Viva 0 0 ECF Wal-Mart 0 0 ECF Post-consumer content is made from paper that would otherwise be thrown away. The Overall Recycled category includes any post-consumer content. PAPER NAPKINS BRAND % POST- CONSUMER % OVERALL RECYCLED BLEACHING PROCESS RATING 365 80 100 PCF Atlantic 80 100 PCF Cascades 51 100 PCF CVS Earth Essentials 60 100 PCF Green Forest 90 100 PCF Marcal Small Steps 70 100 PCF Natural Value 80 100 PCF Seventh Generation 80 100 PCF Earth First 0 100 PCF Target 0 100 ECF Velvet 0 100 ECF Kleenex 0 0 ECF Mardi Gras 0 0 ECF Scott 0 0 ECF Vanity Fair 0 0 ECF Wal-Mart 0 0 ECF Products bleached with chlorine compounds (including ECF) create super toxic chemicals known to cause cancer. Processed Chlorine-Free (PCF) or Totally Chlorine-Free (TCF) products do not. = recommended = could do better = avoid Cut along outer black line 1. Fold on grey lines 2. Recycled tissue products help protect ancient forests, clean water, and wildlife habitat. It’s easier on the Earth to make tissues from paper instead of trees. RANKING Products that meet 3 criteria are recom- mended, products that meet 2 criteria can do better, and products that meet only 1 or no criteria, are to be avoided. CRITERIA * 100% recycled content * At least 50% post-consumer recycled content * Bleached without toxic chlorine com- pounds DON’T FLUSH ANCIENT FORESTS! BUY RECYCLED. For a comprehensive list of brands visit www.Greenpeace.org /tissueguide Did you know? Americans could save more than 400,000 trees if each family bought a roll of recycled toilet paper—just once.

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Page 1: All tissue is not creAted equAl - Greenpeace USA€¦ · LEAC h I ng P ro CESS r ATI ng 365 80 100 PCF Atlantic 80 100 PCF Cascades 51 100 PCF CVS Earth Essentials 60 100 PCF Green

All tissue is not

creAted equAl

recycled tissue And toilet pAper Guide

FACIAL TISSUES

BrAnd% PoST-

ConSUmEr% oVErALL rECyCLEd

BLEAChIng ProCESS rATIng

Green Forest 90 100 PCF

365 80 100 PCF

Natural Value 80 100 PCF

Seventh Generation 80 100 PCF

Marcal Small Steps 30 100 PCF

Trader Joe’s 10 100 PCF

Earth First 0 100 PCF

Kleenex Naturals 20 20 ECF

CVS 0 0 ECF

Kirkland 0 0 ECF

Kleenex 0 0 ECF

Puffs 0 0 ECF

Rite Aid 0 0 ECF

Target and Target Ultra 0 0 ECF

Wal-Mart 0 0 ECF

= recommended

= could do better

= avoid

ToILET PAPEr

BrAnd% PoST-

ConSUmEr% oVErALL rECyCLEd

BLEAChIng ProCESSrATIng

Green Forest90100PCF

36580100PCF

April Soft80100PCF

Earth Friendly 80100PCF

Fiesta and Fiesta Green80100PCF

Natural Value 80100PCF

Seventh Generation80100PCF

Trader Joe’s 80100PCF

Marcal Small Steps30100PCF

Earth First0100PCF

Scott Naturals4040ECF

Angel Soft00ECF

Charmin00ECF

Kleenex Cottonelle00ECF

Quilted Northern00ECF

Scott00ECF

Target00ECF

Wal-Mart00ECFProducts made with 100% recycled and high percentages of post-consumer content are less likely to come from ancient forests.

PAPEr ToWELS

BrAnd% PoST-

ConSUmEr% oVErALL rECyCLEd

BLEAChIng ProCESSrATIng

Green Forest90100PCF

36580100PCF

Earth Friendly80100PCF

Natural Value80100PCF

Seventh Generation80100PCF

Trader Joe’s80100PCF

Marcal Small Steps70100PCF

CVS Earth Essentials60100PCF

Earth First0100PCF

Colortex0100ECF

Scott Naturals6080ECF

Bounty00ECF

Brawny00ECF

CVS00ECF

Scott00ECF

Target 00ECF

Viva00ECF

Wal-Mart00ECFPost-consumer content is made from paper that would otherwise be thrown away. The Overall Recycled category includes any post-consumer content.

PAPEr nAPKInS

BrAnd% PoST-

ConSUmEr% oVErALL rECyCLEd

BLEAChIng ProCESSrATIng

36580100PCF

Atlantic80100PCF

Cascades51100PCF

CVS Earth Essentials60100PCF

Green Forest90100PCF

Marcal Small Steps70100PCF

Natural Value80100PCF

Seventh Generation80100PCF

Earth First0100PCF

Target0100ECF

Velvet0100ECF

Kleenex00ECF

Mardi Gras00ECF

Scott 00ECF

Vanity Fair00ECF

Wal-Mart00ECFProducts bleached with chlorine compounds (including ECF) create super toxic chemicals known to cause cancer. Processed Chlorine-Free (PCF) or Totally Chlorine-Free (TCF) products do not.

= recommended= could do better= avoid

Cut along outer black line1.

Fold on grey lines 2.

Recycled tissue products help protect ancient forests, clean water, and wildlife habitat. It’s easier on the Earth to make tissues from paper instead of trees.rAnkinGProducts that meet 3 criteria are recom-mended, products that meet 2 criteria can do better, and products that meet only 1 or no criteria, are to be avoided. criteriA* 100% recycled content* At least 50% post-consumer

recycled content* Bleached without toxic chlorine com-

pounds

don’t flush Ancient forests! Buy recycled.

For a comprehensive list of brands visit www.Greenpeace.org /tissueguide

did you know? Americans could save more than 400,000 trees if each family bought a roll of recycled toilet paper—just once.