all thumbs: conquering fear of social media
DESCRIPTION
Feel behind the curve on Twitter, Foursquare, and QR Codes? Slides from the All Thumbs session at the Council on Foundations 2011 Fall Conference for Community Foundations. Presenter: Ann-Marie Harrington, President and Founder, EmboldenTRANSCRIPT
2011 Council on Foundations
Fall Conference - San Francisco, CA
Conquering Fear of Social Media
All Thumbs
Twitter QR Codes foursquare
All Thumbs Conquering Fear of Social Media
Let’s get social.
What about Facebook?
Wait!
All Thumbs Conquering Fear of Social Media
All Thumbs Conquering Fear of Social Media
Facebook :: We Like It!
• The most highly used social media channel in existence.
• An easy and highly visible way to reach new audiences.
• Ability to share multiple forms of content (text, images,
videos, links, etc).
• Usage tracking available for insight into visitorship, level of
engagement, posting quality, and more.
• Can integrate with other channels (Twitter, LinkedIn, etc).
A great tool, but we want to move you into other channels today.
Raise your hand!
Got apps?
All Thumbs Conquering Fear of Social Media
All Thumbs Conquering Fear of Social Media
Twitter :: What is it?
All Thumbs Conquering Fear of Social Media
• A social network.
• A micro-blogging platform.
An online service that allows
users to write very brief posts
and share them publicly.
• A real-time resource for
monitoring what’s happening.
All Thumbs Conquering Fear of Social Media
• Sharing content of all kinds, including breaking news.
• Learning from peers & experts.
• Positioning yourself or your organization as an authority.
• Building relationships.
• Tracking grantees so you stay in the know.
• Serving customers (donors).
• Managing your public relations.
Twitter :: Why use it?
All Thumbs Conquering Fear of Social Media
• Fewer registered users (200 million registered;
100 million log in/month; 50 million/day).
• Desired audience(s) may not be using this platform.
• Learning curve for Twitter speak.
• Harder to follow conversations on Twitter than
interactions via Facebook, LinkedIn, etc.
• Limited time/personnel for managing more than one
social media channel effectively.
Twitter :: Why not?
All Thumbs Conquering Fear of Social Media
• Greater Kansas City CF
• W.K. Kellogg Foundation
• Knight Foundation
• The Minneapolis Foundation
• Oshkosh Area CF
• The Seattle Foundation
Twitter :: Examples
All Thumbs Conquering Fear of Social Media
• Tweet: Post a message 120 characters or less.
• Retweet (RT @): Repost a Tweet from another account.
• Hashtag (#): A word/code you use or make up to track
certain concepts, events, locations, etc. Allows you to
search/filter Tweets by the tag to see who’s on board and
measure traction.
• Mention (@): Put another user’s account name in your
message with an @ in front. Used for mentioning another
user, replies, and attribution of retweets.
Twitter :: Key Actions
All Thumbs Conquering Fear of Social Media
Twitter :: Practice!
1. Open your Twitter application.
2. Follow the @COF2Thumbs account.
3. Retweet our most recent post.
All Thumbs Conquering Fear of Social Media
Twitter :: Practice!
Follow the @COF2Thumbs account.
QR Codes
All Thumbs Conquering Fear of Social Media
All Thumbs Conquering Fear of Social Media
QR Codes :: What are they?
• “Quick Response” code:
A barcode that contains
encoded information (URLs,
text, and contact information).
• Designed to allow its
contents to be decoded at
high speeds by QR code
reader programs on mobile
phones.
All Thumbs Conquering Fear of Social Media
QR Codes :: Why use them?
• Smart phone / device ownership is on the rise in the
U.S.
• Free (essentially) and easy to create, use, and
measure.
• Enables repurposing of your existing marketing
materials.
• Links real-world places and objects to information
on the web.
All Thumbs Conquering Fear of Social Media
• Enhance paper marketing with rich media or
additional information.
• Provide quick access to more information about
your organization, events, supported causes and
issues.
• Enable simple calls to action.
QR Codes :: Why use them?
All Thumbs Conquering Fear of Social Media
• http://qrcode.kaywa.com/
Basic code generator that creates QR Codes with basic
information (URL, text, phone, or SMS information).
• http://www.qrstuff.com/
Advanced code generator that creates QR Codes with
additional types of information like contact, YouTube
video, social media information. Also offers ability to add
color to the QR Code and add it to merchandise
(stickers, buttons, hats, shirts, etc).
QR Codes :: Two Free Generators
All Thumbs Conquering Fear of Social Media
The Greater Cincinnati Foundation
Annual Report – Link to Photos
http://bit.ly/rfo8Lc
QR Codes :: Examples
All Thumbs Conquering Fear of Social Media
Hampton Roads Community Foundation
Link to Video
http://bit.ly/pOetaR
QR Codes :: Examples
All Thumbs Conquering Fear of Social Media
Time Magazine – Creative Code Design
QR Codes :: Examples
All Thumbs Conquering Fear of Social Media
Help Japan Now – Creative Code Design
QR Codes :: Examples
All Thumbs Conquering Fear of Social Media
QR Codes :: Examples
Embolden – Creative Code Design
All Thumbs Conquering Fear of Social Media
1. Using the i-Nigma QR Code Reader,
scan the QR Code on your All Thumbs
flag.
2. Tip: Please remember what you see…
You may need it later!
QR Codes :: Practice!
foursquare
All Thumbs Conquering Fear of Social Media
All Thumbs Conquering Fear of Social Media
foursquare :: What is it?
All Thumbs Conquering Fear of Social Media
• Location-based social network with gaming
components. Part Yelp, part treasure map, part game.
• Users “check in” to a location, a business, an event
using mobile phone.
• Intended to incentivize people to explore and be
social.
• Users can add tips and create lists to curate
experiences.
foursquare :: What is it?
All Thumbs Conquering Fear of Social Media
Check-ins:
• Let friends know where you are (to facilitate social
interactions).
• Allow users to gain points, badges, and to battle for
mayorships of local places and businesses they
frequent.
• Allow businesses to reward loyal customers and
attract new ones with discounts and offers.
• Allow friends to comment on check-ins and add
photos.
foursquare :: What is it?
All Thumbs Conquering Fear of Social Media
foursquare :: Why use it?
Foursquare pulls in
information based on
the user’s location.
It’s hyper local and can
provide tips and incentives
that are best used on the spot.
All Thumbs Conquering Fear of Social Media
foursquare :: Why use it?
Pages for
your brand
or venue.
Venue stats for
showing check-in
demographics.
All Thumbs Conquering Fear of Social Media
foursquare :: Why use it?
Tips allow users to share
suggestions and information:
“Order the Steak Frites!”
“Avoid the dinner crowds, but go for lunch!”
“The bricks of the buildings on 10 Downing Street
were originally yellow brick, which over two
centuries became blackened from pollution. After
restoration in the 1960s they were painted black.”
All Thumbs Conquering Fear of Social Media
foursquare :: Why use it?
Lists allow users
and organizations
to curate an
experience and
share it.
Create a list via the
website.
Dream Sandwiches
All Thumbs Conquering Fear of Social Media
foursquare :: Why use it?
For Foundations:
• Create tours of a specific need.
• Show locations where donor funds have been used.
• Show the history of your work in specific areas.
• Curate lists of Grantees.
• Make lists of ToDos to get donors involved with the
community (have lunch at the Friendship Café, etc).
• Use specials and encourage check-ins for events.
All Thumbs Conquering Fear of Social Media
foursquare :: Examples
Help users
(new students)
find everything
they need on
campus.
Duke: Move-in Day
All Thumbs Conquering Fear of Social Media
foursquare :: Examples
Create a tour of
your city.
Explore Chicago
All Thumbs Conquering Fear of Social Media
foursquare :: Examples
Give users new
information about
familiar places.
History Channel
All Thumbs Conquering Fear of Social Media
foursquare :: Examples
Highlight venues and events in your
community.
Vail Valley Foundation
All Thumbs Conquering Fear of Social Media
foursquare :: Examples
• Duke: Move-in Day
• Explore Chicago
• History Channel
• Vail Valley Foundation
All Thumbs Conquering Fear of Social Media
foursquare :: Practice!
1. Check in here!
2. Give your neighbor a high five.
Raise your flag!
Got questions?
All Thumbs Conquering Fear of Social Media
But wait…
Join us for All Thumbs Bingo!
there’s more!
All Thumbs Conquering Fear of Social Media
All Thumbs Conquering Fear of Social Media
Thank you! For more questions or help:
During the conference:
Visit the Embolden booth (#9) or Tweet questions to @COF2Thumbs
After the conference:
Ann-Marie Harrington - 877.723.7720 :: [email protected]
Anytime:
All Thumbs Facebook Page - http://on.fb.me/pnzqSQ