2018-2019 Intro to Yearbook

ManualFirst Semester

AKA- Our Textbook

www.walsworthyearbooks.comMs. Marcella

3rd hourRoom 126

4th hour prep

Table of Contents5 Guidelines to Make This Year Great………..…… p. 3-4

Job Descriptions……………………….………………p. 5-6

Publication Policy…………………………………..……………….p. 7-8

How-to-Guide for Interviewing, Body Copy Writing, Caption Writing and Filling Out an Ad Agreement (with prices and size examples)……………………………………..…...…p. 9-12

Vocabulary (will be on midterm)…………………..p. 13-14

How Will I be Graded?..........................................p. 15

Example-Sheet for camera/photo return………...……p.16

5 GENERAL RULES TO MAKE THIS YEAR GREAT

1. Good communication is the key to success.Communicate with the photographer about the exact pictures you need and when you

need them; with your editor about problems that you see cropping up with your work; or with me in letting me know about any problems you see on the horizon. Talking about it with me is crucial. I have never and will never be upset about anything that might happen along the way if we’re talking about it BEFORE it becomes a major problem. Please take the time to talk with me.

2. Treat each other with respectWe are adults here. Act like it.

3. Meet deadlinesLate assignments will receive a deduction in points. You will receive 50% credit or half of

the points if the assignment is turned in 1-2 days late. Anything later will NOT be accepted.

4. Ad– Sales are part of the class and your grade Most of the money we will spend on paying for the yearbook costs. The ‘18 yearbook cost $54,000 to produce. You are responsible for selling 2 ads for the for 1st semester. This will be a grade and explained in September or October.

5. Your hard work will be worth it…in more ways than you know. Become involved. Make smart choices. Everyone should treat this as a job. Some of your work MAY get published in this year’s yearbook!

Job DescriptionsNote:

Theme locations: Fonts~one standard font will be used on the following: Cover -Theme Table of Contents -Table of Contents Title page -Folios Opening -Stories & captions Dividers (Theme pages) -MUGS (individual student pictures) Endsheets (if printed) Ads

Editor in Chief The editor in chief’s primary responsibility is to oversee the entire production process of the 2019 Cousino High School Yearbook. She sets deadlines, oversees, and makes decisions regarding design and editorial content, as well as trains and manages the staff. She is responsible for periodical meetings with the adviser and editors, as well as the staff. The editor is the driving force behind making the book happen. This person leads the team by example. She is also responsible for running morning meetings with entire staff, and Friday meetings with entire group of editors, which will discuss what needs to be done and is done for the week to meet our deadline. Specific responsibilities: EverythingStaff training; deadline coordination (both setting them and holding staff accountable); copy editing; layout editing; approve and oversee all individual sections; writing and designing cover, end sheets, title page, theme pages, dividers, and closing designs; hold weekly editor meetings, writing colophon, overall organizing, designing the ladder, helping to keep yearbook fun, planning deadline sheets, assisting writers with story ideas (all year long), organizing the “school picture day”, helping after school is out for summer.

Other Editors- People Section, Academics, Photography/Equipment, Student LifeThe job of the editor is to coordinate all aspects of the design and production of each individual section. The editor’s jobs are very similar to that of the Editor-in-Chief’s jobs, with the exception of making final decisions and the underlined material listed above. The editors will work closely with both the editor-in-chief and the staffers with layouts in a section to insure that all necessary elements of production of that section are progressing as well as being completed. Again, the specific responsibilities are essentially the same as the Editor in Chief’s, except for the elements that are underlined.

All Staffers Brainstorm and develop new coverage ideas; develop design ideas and final section design with assistant editor and editors in chief; approve all photographs, captions, and copy for submission to editor, editor-in-chief, and adviser, and submission of layouts to Walsworth for publishing. You will be required to interview accurately and thoroughly, develop creative pages, and be available for other jobs necessary to the production of the book. You are required to stay up-to-date on all games, activities, etc. that are involved in your pages! Do NOT just look at what pages you have on the closest deadline. You may have to obtain information that will not be used until 2nd semester. You must get the information via interviews with coaches, students, teachers, etc…you can NEVER have too much information. This is very important.

Steps to writing 1. Collect information (first make sure that your questions are creative!)2. Tell an editor what your story approach will be. Remember – it is your JOB to

create a story that’s different than last year’s, or the years before. Someone

involved in the activity you’re covering should feel proud after reading your story now…and ten years from now.

3. Write story (write it out first, then type it into a word document)4. Get layout requirements from section editor (sports and academics will be pre-

set)5. Type copy and headline to fit layout or copy sheets 6. Edit work7. Ask section editor to edit your pages

*ALL Staff (including editors) will also be required to sell Ads as a grade (1/quarter; 4/year)*ALL Staff (including editors) will be required to take pictures at least 2 events per quarter (if not more) – afterschool for a grade*ALL Staff (including editors) will be required to promote the book with posters, twitter, and announcements for marketing/sales for a grade

Section Editor-Sports Check on scores/schedule weekly and report on Mondays to class; check weekly about important events, meets, etc. that need coverage; design theme page layouts, make SURE that all pages within the SPORTS section are consistent! Help the students that are involved in any sports pages to stay involved with the games.

Photography/Equipment EditorCheck out/in cameras; fill out check out sheet accurately and honestly; keep cameras clean and damage free; make sure equipment is organized; know at all times where equipment is; monitor all photos on all pages of the yearbook (look for blurry, inappropriate, etc.); upload photos to the hard drive; have all cameras out by the last 10 minutes before class ends

Adviser The job of the adviser is to support all aspects of the production process of the yearbook and to offer advice as needed and asked for (as helpful as possible…I’m still learning!). She should help create an atmosphere of creativity, responsibility, hard work, and fun. She will be available as mediator, encourager, design and writing consultant.

Publication PolicyWhat’s the Purpose of a Yearbook?

The purpose of the Cousino High School’s Student Yearbook, is to as accurately as possible, report a 365 day year, 24 hour day life of CHS High School, it’s students, staff, and faculty in words, and photographs in a contemporary design package. Its primary functions include being:

1) a historical record 2) a memory book 3) a public relations tool

4) a reference book.

-Historical record-A yearbook should provide a historical record of the school year, its events, and people. Strive to make it as accurate and complete ad possible, since it is undoubtedly the only permanent record of the year.

-Memory book-A yearbook should help readers remember what the year was like, what being a teenager at that time was like, what being a part of the school community was like. Get behind the scenes and beneath the surface. Report events, activities, feelings, styles, changes, successes and failures - and how students saw them and reacted to them.

-Public Relations tool-A yearbook should serve as a tool to bring the community together by featuring as many businesses as possible and featuring them in the most creative way. Do your best at representing the yearbook class and this school is a very responsible, mature way. Being able to carry yourself confidently, yet friendly (hence public relations) is a valuable life lesson.

-Reference book-A yearbook should be a journalistic effort that provides a wealth of specific, detailed information about the school and its population during one specific period of time.

Official School PublicationsResponsibilities of Student Journalists-AKA Staff

Students who work on an official student publication will:

1. Rewrite materials , as required by the adviser and editors to improve sentence structure, grammar, spelling, and punctuation. Remember: it is the editor’s JOB to edit VERY WELL, if they do not, they are not meeting their responsibilities…there is ALWAYS room for improvement…learn to take criticism.

2. Interview , Interview, Interview. You can never have too much information!

3. Check and verify all facts and verify the accuracy of all quotations (and the spelling of names and graduation years).

4. Strive at all times to maintain the highest possible standards in quality of writing, research, and demeanor. This means you will not be able to write everything for a layout, or even one page, over night!

Prohibited Material 1. Students cannot publish or distribute material that is “obscene to minors.”

Obscene is: The average person would find that the publication appeals to a minor’s interest in sex

(i.e. “whack it with your racket”, “Threesome”, or “Strap It On”) – NOT appropriate The audience for is considered

a)students b) parents & school-based adults c) the community.

Students cannot publish or distribute material which is “libelous,” defined as a false statement about a specific individual which injures the individual’s reputation in the community.

(Our) Yearbook PolicyThe Staff will:1. Strive to give complete, balanced coverage to all aspects of the school without emphasizing

one area over another.2. Work to include as many members of the student body as possible and avoid picturing

and quoting the same individuals again and again.3. Avoid running photos of the yearbook staff unless they are actual participants in events,

sports, or activities. If you know you’re on a page already, you should NOT be on another one.

4. Work to cover the year as accurately and fairly as possible and be an objective source of information, particularly in regard to those controversial issues.

5. Refrain from publishing posed photos. For example, “the two girls, Aftan and Stacy, pose for a picture”. Use candid (action or in the moment) photos.

6. Never include gag captions! Make sure each photo has a caption that thoroughly answers the 5 W’s and H.

7. Strive to be consistent in caption writing. 8. Make sure all names are spelled correctly all the time. THIS IS HUGE! 9. Start your work ahead of time – not the day before it’s due. An old Greek saying: “The

person who doesn’t start on time, doesn’t finish on time.”10.Do not print anything journalistically unprofessional: anything, which is rude or libelous,

invades privacy, is disruptive or illegal behavior, or is in poor taste.11.Abstain from criticism of any racial group, religion, sex, or creed.12.Work together to put out the best yearbook possible.

How-to GuideINTERVIEWING Most Important!

1. Find unique angles, cover major events, research all facts first2. Brainstorm unique, open-ended (not a yes/no answer) questions to ask the student

(boring questions bring boring answers). 3. You can/should ask another staffer to help you find great questions. Challenge

yourself to ask never-before-asked, out-of-the-ordinary questions that people will don’t already know.

Sample questions for a coach/player (use these questions only as a guide and a starting place…you need to expand):

Dear ________________, I’m a yearbook staff member, currently working on the sport, _____________. Please take the time to respond to the following questions:

What do you think are some of your major ups and downs of the season? How long have you coached…? What do you love the most about

coaching…? Who do you think has made the most improvements since last year? Who do you think is going to make the most contribution to the cross

country team? What is your favorite memory? What are some of your overall comments on the season? What is the best thing about playing in front of a home crowd? Explian. How do you handle the difficulty about playing in front of other schools’

fans at away games? Of all of your teammates, who are you most proud of, and why? What is one difference from this years team to last years?

Try to think like your readers think Keep the student/athlete in mind. If you were him/her, how would you want to be

reported? Follow up! You may need to contact them more than once, but it is YOUR responsibility to

get the info you need, even if they don’t turn in a survey right away. KEEP YOUR ANGLE POSITIVE!!!!!!!!!!! Do not report that the team won only one game,

find something worth sharing that brings out the best in the team or event.

Before You Turn in Your Body Copy1. Body copy is in PAST TENSE.2. Type your story in Microsoft Word and print copy (save file on your H-Drive) OR write

by hand (preferred). In top right hand corner, write the word count #. Body Copy for sports and academics should be around 275 words.

3. Write while you’re hot (that is, write immediately or soon after researching)4. Concentrate on the first paragraph5. Fill the story with facts and (interesting) quotes. Sports and Academic copy will need 3

direct quotes from athletes/students. This will be counted as part of your grade. 6. Shoot for 3-5 paragraphs (1 ½ pages, Times New Roman, size 12)

a. Paragraph 1 = the Lead/Opening

b. Paragraphs 2-4 = the Body (alternate quotes and facts, always put best quote first)

c. Paragraph 5 = the Final paragraph; tie it back to the opening/main story idea; don’t force a conclusion!

7. Read over it and edit it yourself. Then give your page(s) to the section editor to edit.8. Check spelling of ALL names before you turn in your pages. Use previous yearbooks

or go to the office to make sure they are all spelled correctly.9. Make sure all catch phrases, captions, folios, headings, and story are finished. Do not

turn in pages that are not finished.10.Look at all of the guidelines that refer to the section of your page (music, academics,

sports, activities). Make sure you have the right fonts, sizes, backgrounds, layouts, etc. Check the pages by font/size as well as the folio.

11. If in doubt, ask your section editor. Section editors are located on the front of this manual for the 18-19 yearbook.

Quotes and Punctuation

QUOTES: A period is always placed inside quotation marks. Other punctuation marks go inside when they are part of the quoted material:

“I saw the game,” Landon said. “Did you see the game?” he asked. Should I see “King Lear”? Giny replied with one word, “yep”. Caityln Smith ’18 stated, “I never felt that way in all of my life.”

COMMAS: Commas are used to separate words or figures what might be misunderstood: What the problem is, is not clear. Commas are used to indicate the omission of a word common to both parts of the sentence and easily understood: Talent is inherited; genius, never.

CAPTIONS1.All captions must be in PRESENT TENSE. 2. Do not include –ing endings (WRONG: Caitlyn Smith ‘19 is swiftly running to the ball.

CORRECT: Caitlyn Smith ‘19 swiftly runs to the ball.) 3. Write captions for every photo unless it is part of a collage. See pg. 14 for the 7 steps

to complete captions.4. Learn as much as you can about the subject(s). Incomplete info means an incomplete

caption…and is boring. 5. Provide the 5 W’s and H! Try to make your caption answer who, what, when, where,

why, and how. 6. Use strong action verbs to describe what’s happening in the photo. DON’T use: got,

are, posed, took, pictured, etc – these are boring verbs.

7. If the photo contains fewer than five people, identify individuals by first and last name and graduation year. Photos with 5+ people can be identified as a group.

8. Place captions logically with the photographs they identify.9. Make sure captions are POSITIVE and INTERESTING.

FILLING OUT AN AD SALE AGREEMENT

Yearbook Vocabulary Terms (you will need to know for production, midterm, common assessment and

final)

BLEED A photo that goes off the page, into the external margin.

BODY COPY Story copy; main copy covering content as opposed to headlines, captions, identifications, and advertising copy.

CANDIDS Photos that are NOT posed. AKA-Action shots

CAPTIONS A few sentences that identify the who, what, where, when, how, and why of a picture in present tense. A caption might also tell the reader what happened before/after the picture was taken.

CLOSING Final pages of the yearbook (typically 3+ pages) where the theme is concluded.

CONTENTS The list of the pages containing the opening, sections, index, and closing usually printed on the front endsheet.

COVERAGE Refers both to the topics featured on individual spreads, and how the topics are highlighted.

CROP Marking a photograph to indicate desired for reproduction.

DIVIDER A spread used to separate each of the sections of the yearbook. A divider is usually theme-related in design.

DOMINANT PHOTO A photograph which draws attention to itself then leads the eye around the page. Dominant photos should ALWAYS be captivating. The largest photo on the spread or page.

ENDSHEET Heavier sheets of paper which hold the pages of the yearbook to the cover. Endsheets may be plain or designed to reflect the theme. The front endsheet typically contains the content listing.

EXTERNAL MARGIN The white space around the outside of the spread.

EYELINE An imaginary horizontal line across a spread which elements do not cross.

FLAT One-half of a signature; basically one side of a sheet of paper that is printed on both sides to comprise a 16 page signature.

FOLIO The page number and the topic of a spread placed as a unit, traditionally at the bottom left and bottom right of a spread.

GUTTER The inner margin of a page that disappears into the binding of the book.

HEADLINE A line of large type used to tell the reader what to follow. It introduces the topic and serves as a main visual point of interest on the spread.

INDEX A complete alphabetical listing of all people who appear in the book.

INNER MARGINS The 1-pica spacing between all of the elements in a spread.

JUSTIFY Setting type in such a way that both sides of the column are straight.

LADDER A page-by-page listing of the yearbook’s contents; used to stay organized and plan for deadlines.

LAYOUT The plan of the page which defines areas of photographs, copy and artwork. Should lead reader’s eye around and through the spread.

MUGS/ MUG SHOTS/ PEOPLE SECTION The terms used for photos of individual students grouped by grade level alphabetically.

OPENING The first 2-4 pages of the yearbook, which introduce the theme.

PICA The unit of measurement used in graphic design; 1/6 of an inch.

SECTION A yearbook is typically broken up into 6 sections; student life, mugs, academics, clubs and organizations, sports, and ads/index. These sections are used as an organizational tool for the staff and the reader.

SIDEBAR A change in topic that is featured on the spread but stands out due to the change in background color and font.

SPINE The area of the yearbook connecting the front and back covers. It should include the name of the school, book volume, city/state, etc.

SPREAD is considered 2 pages of a yearbook, both pages visible at the same time (think of an open book, pgs. 1-2, 3-4, 5-6)

SUBHEADING A smaller headline which accompanies the main headline and provides specific, detailed information.

THEME A verbal statement and a visual look which tie all parts of the yearbook together. The theme should fit the school year.

TITLE PAGE Page 1 of the yearbook. It should include the name of the book, school address, year, etc.

Okay, but how will I be graded in this “class”?

You should not be overly concerned with this aspect of yearbook production, because your work ethic will determine your grade (unless you are a lazy worker). In other words, hard work will result in a good grade. However, if you are still concerned about this technicality, then the following is an outline of what you will be graded on this semester *Grading will change slightly after first semester due to ad completion; deadlines will be worth 50% and random assignments – weekly participation/behavior– will be worth a larger percentage during the second semester.*Seniors: grades (for 2nd semester) will not be reported until your pages are complete.*Grades will be determined on the timely completion of all deadlines and other assignments.

Spreads & Deadlines – all parts finished on time (with creativity!)Meeting deadlines is SO important. There will be a detailed grading rubric for each deadline.

The assignments mainly include grammar and/or editing assignments, marketing posters, little on the spot assignments and etc. Handling constructive criticism, cleaning up, listening to announcements, interviewing, attitude, evaluations, attendance, daily accomplishments (completing the daily agenda), and commitment to the tasks – all contribute to the daily behavior portion of the grading which will be entered as a weekly grade. I will keep track of this on a chart for the week and write down notes when I see issues.

Ad Quota: Must sell 2 ads during first semester. You will receive more information on this soon.

Miscellaneous Assignments – Caption writingBELLWORK – YES, you will have bellwork in this class Story writingResponsibilitiesPictures takenPage DesignEditingEtc.

***Late Work: You may hand in late work up to 2 days late for a deduction of 50%. No late work will be taken beyond that timeframe.

GREAT PHOTOS TELL GREAT STORIES!

Example Sheet for return of camera w/photos for grade

Name:

Sport:

Date:

Rating of Photos(circle one)

1 2 3 Poor Fair Great

Number of Photos

Camera returned next school day(circle one) Yes No

Comments: