all roads lead to mobile apps - your guide to doing it right
TRANSCRIPT
All Roads Lead to
MOBILE APPS
Your guide to doing it right
Mittal Parekh
Vice President, Products and Strategy
Globo PLC
twitter:@parekhmittal
Worldwide Smartphone Shipments
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2012 2013 2014 2015 2016 2017
Total Smartphones
Corporate liable
Employee liable
IDC’s Worldwide Business-Use and Total Smartphone Shipments
Millions
Enterprise Mobility Management Market
• $2.1B market in 2017
• Includes standalone MDM, MAM, and suites that combine MDM, MAM, MCM
• Offerings increasingly integrated into existing management & security infrastructure and application development processes
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
2012 2013 2014 2015 2016 2017
WW EMM Forecast ($M)
Americas
EMEA
Asia Pacific
Mobile Application Development Market
• Pent-up demand for mobile app enablement players
• Cloud-based and HTML5 Transforming the market
• Mobile Operators and SI’s partner role expands globally
• Professional services are critical
• Mid-market grows in importance
• Based on License Revenue – does not include services revenue
-
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
2012 2013 2014 2015 2016 2017
Americas
EMEA
Asia/Pacific
38.7% CAGR – WW Growth and $4.8 Billion Market in 2017
Mobile Enterprise Trends
Continued growth in Business use of smartphones and tablets.
Enterprise realization that a complete enterprise mobility solution has many components.
Emerging demand of mobile B2E applications providing mobilization of processes and real time business intelligence.
Enterprises allocating $ to mobilize theirinternal applications.
BYOD requires a different solution due topersonal ownership.
Large demand of B2C applications rangingfrom large enterprises to start-ups.
123456
Top Mobile ChallengesApps, Data, & Device Security
Source: Forrsights Mobile Survey, Q2 2013
Base: 2258 mobile technologies and services decision-makers at North American and European companies (multiple responses accepted)
19%
23%
26%
26%
28%
34%
40%
42%
54%
56%
Form factor variations within the operating systems
Complex or expensive licenses for management solutions
Rate of releases of the different operating systems/platforms
Finding skilled developers to design the user interface and experience
Complying with regulatory requirements
Integrating mobile apps with back-end systems
Managing devices that are used for both personal and corporate apps
The number of different platforms/operating systems
Providing device security
Securing the apps and data
What challenges, if any, does your firm face when developing and managing smartphone/tablet apps and devices?
Types of Mobile AppsA Wide Range
B2C Informational
B2C Transactional
B2E Back Office
B2E Front Office
(i.e. field service management)
(i.e. CRM)
• Integration with any back-end system
• Data Synchronization
• Push Notifications
• Mobile Application Management
• Logging
• Authentication
• Management & Enforcement of security policiesIt takes
a village
andstill NOT
good enough
Summing
it All UP
• Variety of Devices
• Variety of Operating Environments
• Variety of external input elements
• Disparate Data sources
• Disparate Development Platforms
• Variety of Deployment options
• Security for data on end-points and in transit
• User Authentication, Identity
• Skillsets & efforts required to
design, develop, test, deploy, manage
and secure these applications