all culture is social: social media for cultural organizations
DESCRIPTION
Is your cultural organization (library, museum, etc.) thinking about having a social media presence? Or do you already have an account and want tips? This presentation goes over how cultural organizations in Eastern Oregon are using social media sites such as Facebook and Twitter and gives some tips and best practices. Last presented at the Eastern Oregon Word Roundup at the Wildhorse Casino in Pendleton, Oregon, October 26, 2012.TRANSCRIPT
Presented by:
All culture is socialSocial media for cultural organizations
Buzzy NielsenLibrary Director
October 26, 2012This presentation is licensed under a Creative Commons 3.0 Attribution
United States license. http://www.creativecommons.org
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Pew Research Center’s Internet & American Life Project, Digital Differences, April 13, 2012
Who's on these sites?
Internet users* who use social networking sites
Ages 18-29
Ages 30-49
Ages 50-64
Ages 65+
87%
68%
49%
29%
*78% of the population as of the time of the surveys.
Social media is ...
a conversation.
Social media is ...
another form of customer service.
Social media is ...
outreach.
Social media is ...
A way to let customersand donors speak for you.
Social media is NOT ...
difficult.
Social media is NOT ...
time-consuming.
Social media is NOT ...
useless.
The most difficult adjustment for an organization is learning to let go.
You cannot place controls on socialmedia. It will take off on its own,whether you want it to or not.
What organizations are doing
Organization pages
Organization pages
Organization pages
Organization pages
Ubiquity
When your friends “like”something, you hear about it.
Friend feed
Communicating what you do
Cross-promote your content
Cross-promoting your content
Cross-promoting your content
Conversing with customers
Conversing with customers
Compliments, questions, & criticisms
Compliments, questions, & criticisms
The good
The bad
The ... odd?
The Yelpie!
Encourage sharing your content
Whirlwind tour of sharing
Blogging (WordPress)
Whirlwind tour of sharing
Videos (YouTube)
Whirlwind tour of sharing
Photos (Flickr)
Whirlwind tour of sharing
Pinboards (Pinterest)
Whirlwind tour of sharing
Presentations and documents (Slideshare)
Whirlwind tour of sharing
e-newsletters (Mailchimp)
And it's all mobile, too
Sharing is fiendishly easy
A new element: location awareness
Social meets physical networking
Social meets physical networking
Social meets physical networking
Remember
Not all of these may be right for your organization, but depending on your community and services, they maybe an excellent way to reach out
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Questions?
This presentation was made using open source software:
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View this presentation online:http://www.slideshare.net/hrcld
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