all about yearbooks: the weekend edition instructor: brian gervais layout & design the...
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All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Layout & design
the fundamentals
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Layout fundamentals1. establish your column guides & horizontal
eyeline2. start with a strong dominant photo3. place remainder of grouped photos4. design a copy package with visual appeal
never lose sight of the
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
STEP 1
establish your
column guides
and horizontal eyeline
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
STEP 2
start with a strong
dominant photo.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
STEP 3
place remainder of photos,
working from the centre of
the spread
outward
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
STEP 4
design your
headline -copy
presentation with type
that zings
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
COLUMN LAYOUTLet’s build a 10 column layout
(with a vertical dominant photograph)
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
10 Column Layout
double-page spread
External Margins
Bottom External Margins
Gutter
Column
One Pica Internal Margin
Even Page Odd Page
10 Columns across the double-page spread
1 2 3 4 5 6 7 8 9 10
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Folio Tabs and Eyeline
Eyeline
Folio Tab
Folio Tab
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Vertical Dominant Photo
Vertical Dominant Photo
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Copy Packageheadline, sub headline, copy block
Copy Package Rests on Eyeline
Copy Package
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Other Photosdifferent sizes and shapes
One Pica
One Pica
Contrasting Shape
Bleed
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Captionsplaced next to each photo
One Pica
One Pica
One Pica
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
10 Colu
mn Layou
twith
photos
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
10 Colum
n Layout
with photos
and color headline
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Secondary Story Packagedelete photo and caption to add additional
coverage
Secondary Story Package
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Secondary
Storywith photos
and color headlines
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
COLUMN LAYOUTLet’s build a 10 column layout
(with a horizontal dominant photograph)
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Folio Tabs and Eyeline
Eyeline
Folio Tab
101
100
Folio Tab
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Horizontal Dominant Photo
Horizontal Dominant Photo
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Copy Packageheadline, sub headline, copy block
Copy Package
Copy Package Rests on Eyeline
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Add Other Photos
different sizes and shapes
Contrasting Shape
One Pica
One Pica
One Pica
Bleed
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
10 Colum
n Layou
twith
photos
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
10 Colum
n Layou
twith
photos
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
10 Colum
n Layou
twith
photos and color headline
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
10 Colu
mn Layou
twith
photos and
color headline
101
100
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Things to REMEMBER•design double-page spreads together
•set your horizontal eyeline•set adequate external margins •use one pica internal margins•select number of columns•fill columns completely with photos or type•place type to the outside of the spread•group photos toward the center of the spread
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
COLUMNS
the foundation of design
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
THANK YOU