all about yearbooks: the weekend edition instructor: brian gervais photos & copy the building...

All About Yearbooks: the weekend edition

Instructor: Brian Gervais

photos & copy

the building blocks of design



typographydesigning with type



Type basics1. fonts2. size3. alignment 4. case5. leading



Type basicsfonts

3 Classifications of Type:

1. Serif Bodoni Della Robbia Garamond

2. San Serif Chantilly Opus Function

3. Decorative AHJ Bump AHJ Plaza AHJ Mistral



Type basicssize

5 Categories of Type:

1. main headlines 36 pt +

2. sub headlines max 1/3rd of main head

3. body text 10 - 12 pt

4. Captions 2 - 3 pts smaller than body text

5. identification copy 8 -10 pt



Type basics

alignment



Type basics

case

1. all lower case2. upper and lower case3. all caps4. small caps



Type basics

case

all lower case all lower case is decorative and should be reserved for headlines only



Type basics

case

upper and lower case

Upper and lower case is required for body text and captions. It may also be used for headlines (although not recommended).



Type basics

case

all caps

ALL CAPS WORK WELL FOR HEADLINES.



Type basics

case

small caps

SMALL CAPS ARE FOR HEADLINES



Type basics

leadingThe white space between lines of type.

Headlines (& subheads) with type size greater than 24 point may often require less leading to tighten them up.



Designing with typemanipulate the horizontal factor



Designing with typeadd a drop shadow



Designing with typecolour your drop shadow



Designing with typetry a gradient



Designing with typeplace a photo in your text



Text weaving



Lets look at some real examples



Things to REMEMBER1. consistency within categories of type

2. variety between categories of type3. type should be both decorative and functional



photography

your most important graphic



photoComposition



simplicity

Isolate your subject as much as possible

from the background.



simplicity



distance Shoot close for impact. Small images do not

convey excitement.



distance



angles Generally, photos taken straight on

are less pleasing to the eye. Vary your

angle of shoot.



angles



rule of 1/3rds

Do not place centre of interest in the

middle.



rule of 1/3rds



framingDoorways, trees, windows, arches,

shadows and many other objects can provide a natural

frame for your photo.



leading lines

Look for lines that the eye can follow

to your subject matter.



leading lines



peak of emotionWait for the right shot. It will come.



peak of emotion



Things to REMEMBER1. shoot close for impact

2. vary your angle of shoot3. rule of thirds4. minimize eye contact with camera5. have people doing something6. coverage, coverage, coverage



THANK YOU

all about yearbooks: the weekend edition instructor: brian gervais photos & copy the building...

Documents