all about linkedin: for beginners
DESCRIPTION
LinkedIn is a platform that every professional should be on, and we can help you wrap your head around it with this LinkedIn tutorial for beginners.TRANSCRIPT
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For Beginners
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• You need a LinkedIn profile • Click Join Now to get started • Follow the instructions • Stuck? LinkedIn has a great
Help Center (help.linkedin.com)
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• Connect with coworkers, friends, acquaintances, and those with whom you are interested in networking
• Customize the default message • Don’t feel obligated to accept requests
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• Add updates on LinkedIn homepage (articles, news, etc.)
• 3 – 5 times per week • Share other company’s statuses,
and engage with your connections
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• Follow other companies in your industry as well as your own employer
• This info appears on the bottom of your profile
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• Professional • High quality
Yes!
No.
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In this section: • Be interesting • Get to the point
(short & sweet) • Tell a story
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In this section: • Under each job, briefly explain what you did • Your experience should be robust • Cite specific examples of your
accomplishments (i.e. increased revenue by 50% by eliminating wasteful activities)
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In this section: • Robust, relevant skills section • Your skills should be endorsed by others • Endorse others and they are more likely to
endorse you
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• Write recommendations for co-workers and supervisors
• Ask a supervisor or co-worker to write you a recommendation on LinkedIn
• Research how to write and ask for recommendations
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These next few examples got it right!
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Exercise: Seek out professionals in your field and check out their profiles. Consider our tips for creating a good profile and then emulate those in your field that you deem “good” based on the previously mentioned info.
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What are groups and why are they important? Groups are a place to stay up-to-date about trending topics and discussions in your industry. If used properly, groups can help you meet people and can present opportunities for growth for your company.
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• Join groups related to your industry • You can also join groups related to hobbies or
other things you enjoy • Actively participate in these groups
The above groups are a great start for someone in content marketing!
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Exercise: • Join three to five groups related to your
profession • Comment on two group posts daily • Post two weekly articles to groups and follow up
on conversation • Connect with two professionals in your field or
your target market each week
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To learn more about LinkedIn, check out some of the resources on our blog: enveritasgroup.com/blog Email us at: [email protected]