all about google iii - keyword research
DESCRIPTION
If you don't know what phrases your customers use, how do you know how to attract them? Learn how to research keywords for optimizing your website for Google. In this short presentation, Trent Blizzard demonstrates several top tools and strategies for finding the best keywords. Also learn how to organize them for easy implementation and search engine success. For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/TRANSCRIPT
- 5/6/2009
All About Google III: Keyword Research
Tips, Tools and Strategies
By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc
www.blizzardinternet.com - 5/6/2009
- Title
- 4-10 words long (63 Characters)
- Targeted Keyword Phrase at beginning
- Sound Appealing
- Repeating Words is a waste of Real Estate
- Description (Meta Description)
- Written to cause click, not rank higher
- 144 Characters Long
- Unique for every page
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- H1 (Heading One)
- Match of Keyword Vector
- 2-5 words typically
- Keywords (Meta Keywords, Metatag Keywords)
- Not Very Important
- Keep Simple, dont stuff
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- Page URL
- Use keyword in URL when possible
- aka Slug
- Page Content
- 150 word minimum
- 250-400 word Ideal
- Write for Audience dont stuff with keywords
- Bold and Linked text at premium
- Gutters of diminished importance
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- How Frequently is Phrase Searched?
- How Targeted is Phrase?
- How Many Phrases Per Page?
- What is Current Content on Page?
- Content MatchingVS
- Independent Keywords
- What comes first: The phrase or the content?
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- GSiteCrawler: Used to build a spreadsheet of all pages on site and see what current keyword elements are already in place.
- Google Adwords Keyword Tool
- SEMRush to see what keyword phrases you rank for now (especially interior pages) AND to get ideas based upon your competitors,
- Powerful Fee-based tools
- Demographic Research Tools
- 5/6/2009
- Webinars:
All About Google V: How to Optimize You r WebsiteJuly 22, 2009 11:00 AM - 12:00 PM MDT
- Workshops:
Listings and Link Building WorkshopJuly 15th, Las Vegas, NV
Google and FoundationsSeptember 9-10th, Glenwood Springs CO
Listings and Link Building WorkshopSeptember 30th Oct 1st, Glenwood Springs
Learn More - 5/6/2009
- Website: www.blizzardinternet.com
- Blog: newsletter.blizzardinternet.com
- Email: [email protected]
- Phone: 888-840-5893
- Address: Blizzard Internet Marketing, Inc1001 Grand AvenueSuite 203Glenwood Springs, CO 81601