alisha naeem - portfolio.pdf

7/26/2019 Alisha Naeem - Portfolio.pdf

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P O R T F O L I O

ALISHA NAEEM


2/15

Working in collaboration with Vivaki, FlashTalking and PistonHeads, a set of dynamic creative adverts weremade in HTML5. Through directly liaising with PistonHeads, a concept look for the adverts was designed and

HTML5 coding for the adverts were implemented with a number of iterations.

These adverts are now live, a second revision with extra images per car will be created in due course.

PISTONHEADS


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300x600

59,995

Lamborghini Gallardo V10

Coupe

Click here for similar cars

300x250

Koenigsegg CRR Evolution

461,000


160x600

Ferrari F430

Spider

69,850

More...

728x90

Click forsimilar

cars

Porsche 911 Carrera 2

S Coupe

69,995

Click here for

similar cars

Koenigsegg

CRR Evolution

461,000

970x250


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970x250

728x90

300x600 300x250

Initial Design Concept Set Up

Colourways

Typeface

Myriad Pro

Ad dimensions

NOT TO SCALE

160x600

Logo set

Myriad Pro

Myriad Pro

(Revised)

Layout

300x600

300x250

160x600

NOT TO SCALE

Headline

XX,XXX

Headline

XX,XXXXX,XXX

Headline

Click here for similar cars More...


Initial Design Concept Set Up (2nd revision)


5/15

A selection of work undertaken at my current role in Variety, the Childrens Charity.This section includes completed works and works in progress.

VARIETY


6/15

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Variety provides wheelchairs, grants, Sunshine Coaches and support to youth clubs. In order to apply, an application form mustbe filled in. The application forms and corresponding guidelines took a total redesign from scratch in order to standardise andunify all four departments that deal with them. This included creating a format that would suit the individual needs of data re-quirements for every department. To keep to its designed look, I decided to change from a Microsoft Word document to a PDF

which would ensure applicants could not change the form itself - however I wanted to retain the ability to fill the forms digitallylike the Word document, so after exporting, text boxes were inserted using Adobe Acrobat to fulfil this need. The forms can befound on Varietys website, by going to the relevant department under the What We Do section.

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Poster advertising an Easter Egg Drop collection scheme which was sent out to corporate sponsors and various contacts whofundraise for Variety. The poster had to encourage donors to donate an Easter Egg for a child who would not ordinarily receiveone at Easter. I decided on a fun, spring theme and bright colours to emphasise the aspect of Easter and the bright colours torepresent the children. This poster also had an empty belly which could again be filled in digitally or handwritten.

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Invitation to Killik and Co.s Christmas Carols event. Killik and Co. are an important, high class corporate sponsor of Varietys andwhile designing the invite, I would directly liaise with their team for copy and approval of design. The look of the invite had toreflect Killik and Co. - it had to a be a classy, timeless design.

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Variety is also supported by the large number of clubs that are part of the Bingo Association. They generously allowed Variety toadvertise in their magazine thats distributed to their members. This project was to design an advert to celebrate Varietys closepartnership with the Bingo Association as well as how much they have helped raise, and where the money has been spent.

D

Killik and Co. had also allowed Variety to advertise in their magazine sent out to their clients. The advertorial focused on howKillik and Co. had helped Variety in the time it has been a corporate sponsor and where the money had been spent. Killik andCo. do not print any adverts in their magazine so the whole design had to fit in with the look of their magazine, so the top andbottom borders mimicked what they have in their articles.

E


8/15

KarmaDrive is an innovative way of donating money to good causes. The app takes away the weariness ofdonating and makes donating money viral by utilising social media and technology. It is designed to integrate

with Twitter and Facebook for maximum effectiveness.

Based on the idea of karma - if you have done something bad, such as taken the last biscuit out of the pack,and feel a bit guilty about it, you can donate a small amount using KarmaDrive to your favourite charity and

rebalance your guilty conscience and your karma. Once donated, the app will update your social network statuswith the donation and the reason why. Friends can vote on whether they feel you have donated enough to offset

the bad deed and this is reflected in the in-app karma scales.

KARMADRIVE


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karmadrive

karmadrive

Ate my babys lastrusk biscuit, donated50p to Children inNeed to rebalancemy karma #kd

Forgot to wish mybestie @amy happybday, donated 70p toGOSH to rebalancemy karma #kd

Didnt give my seatto an old lady on thetube, donated 1to AgeConcern torebalance my karm...

This is yourhomepage. It willdisplay all thedonations made byyour friends. Youare able to scrollthrough the list, themost recent oneswill be at the top

karmadrive

karmadrive

Didnt give my seat to an old lady onthe tube, donated 1 to AgeConcern torebalance my karma #kd

Enough More!

Dan Smith@dannyboy

Click on the profilefrom the homepageand you have theoption to read thedonation reason infull and vote

You can vote onwhether you think yourfriends have donatedenough to rebalancetheir karma, or ifthey should donatemore. 3+ votes forMore! results in anunbalanced karma foryour friend

Fill in your bad deedhow much you willdonate to counter it,and add a photo ifyou want

You can alsotag someone

Pick a charity

from yourfavourites list

Tap as manysocial media youwould like toshare this too

Tap rebalancewhen yourefinished

karmadrive

Stats

History Charities Karma

Stats

21 Oct 2013 50p

Spilled coee on @ians clean white shirt

Donated to: Shelter

30 Oct 2013 1

5 Nov 2013 70p

8 Nov 2013 40p

15 Nov 2013 124 Oct 2013 80p

30 Nov 2013 60p

4 Dec 2013 1

10 Dec 2013 50p

Touchableexpanding sectionfor more detailson your previousdonations

This is theStats sectionof the app.This is whereyou can checkyour history,most donatedto charity, andif your karma isbalanced

karmadrive

Stats


Stats

Cancer

Research UK5

NSPCC

4.50

RSPCA

3

Richard House

3

PDSA

3

1

Macmillan

Cancer

Most donated to charityshown in an infographic,largest to smallest

karmadrive

Stats


Stats

Your friends think you could give more to rebalance.

Your karma is not balanced

Your karma isaffected by yourfriends voting - ifthey think youre notdonating enough,theres a chance foryou to rebalance it bydonating a bit more

Fastrack your karma, tap above to

automatically donate 1 to your

favourite charity

Add and updatepayment details

Add andamendyourfavouritecharities

Link this appto socialmedia (Twitter,Facebook etc.)your friends KDupdates fromyour social mediawill be displayedon the homepage


10/15

Self initiated project exploring the relationship between celebrity culture and religion. The final outcome was ahand-made stained glass star which represents the star in the sense of a celebrity in a religious medium. Thestained glass is taken out of its environment and placed into a photography studio - somewhere celebrities feel

at home.

Through this project, it was discovered that there are very close parallels between religion and celebrity culture,both have followers, a central being and rituals. My final aim was to show the similarities visually.

RELIGION &CELEBRITY CULTURE


11/15


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13/15

Based on the 2011 movie Drive by Nicholas Winding Refn. An in-depth interpretation of the belongings of ananonymous getaway driver who is known only as Driver. The idea was to transform the main character so that

his life could be explored while still retaining his anonymity.

As Driver lives out of only one bag, each item within this bag was carefully crafted, being as true to Driverscharacter as possible. There are also traces of Drivers love interest, Irene, within the belongings.

DRIVERS BAG


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Diesel branded bag. Grey, faux black leather accents. 3 zip compartments - side

compartments not in use.

Cream sheer jacket with yellow scorpion applique motif. Size medium.

Generic Chiltons car manual. Centre pages removed and replaced with projectsresearch document

Jekyll and Hyde book typed on a typewriter, annotated by two characters, ephemera

slipped in pages.

Keyring with attached car keys and USB containing projects moving image experiments

Mobile phone. Colour screen, AT&T sim card, 3 contacts only: Shannon, Irene and

S&S Auto Repairs.

3 x maps of Downtown Los Angeles, escape routes drawn on, various alternative routeswith time scales noted. Important anemities mapped out .

Pair of dark brown leather driving gloves.

3 x receipts from various stores around America.

8 x cashiers cheques in varying amounts printed and signed, found within theenvelopes.

8 x envelopes addressed to Irene, all returned to sender. All contain cashiers cheques.

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This project was also featured in Computer Arts Creative Bloq blogas a stand out project.

featured

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