alimentaria 2012 among the greatest
TRANSCRIPT
Among the greatest
Among the greatest
Alimentaria is the most important food and drinks trade show in Spain and one of the top events in the world.
The event’s division into specialised shows, its innovative, creative and dynamic atmosphere, its professional spirit and its international focus are the keys to the trade fair’s unprecedented success.
Among the greatest
Alimentaria in figures
Eighteen editions speak to the prestige of the Alimentaria brand.
Its next edition will be held 26-29 March 2012 at Fira de Barcelona, and will establish itself as the international hub for food and drinks manufacturing, distribution and trade, restaurants and food service and hotels and catering.
Among the greatest
International Alimentaria
The participation of foreign companies in the trade fair continues to climb with each new edition, in terms of both the number of companies and the occupied exhibition space.
Alimentaria effectively demonstrates its status as an international business centre:
• 30% of the 4,000 exhibitor companies come from 70 different countries
• 36,000 attendees come from outside with the intention of discovering new products, generating business and completing market transactions
Among the greatest
19984 international offices6.000 international visitors
201227 international offices36.000 international visitors
The international vocation of Alimentaria has been and remains a fundamental factor of theexhibition growth
Among the greatest
In order to attract the attention of international buyers, Alimentaria designed The International Projects and has been developing a strong commercial and communication work presenting the event as a key factor in the strategy of access to European markets
Alimentaria international projects have had, since the beginning, the partnership of FIAB and ICEX and the collaboration of other institutions
2000 Latin America2002 Eastern Europe2004 USA and Canada2006 Asia and Middle East2008, 2010 and 2012 …
One-of-a-kind trade show model
One-of-a-kind trade show model
One exhibition in fourtheen shows
Alimentaria is organised as a mega-trade fair which supports specialisation by staging individual exhibitions. This allows visitors immediate access to the local and the global, from the most diverse products to major categories.
One-of-a-kind trade show model
PABELLÓN INTERNACIONAL, globalising the tableInternational participants grouped by place of origin
PABELLÓN DE LAS AUTONOMIAS, flavours of SpainParticipants grouped by autonomous region
One-of-a-kind trade show model
EXPOBEBIDAS, the most refreshing sectorWater, soft drink, beer, must and cider show
One-of-a-kind trade show model
EXPOCONSER, health and pleasure preservedPreserves and semi-preserves show
One-of-a-kind trade show model
INTERCARN, meats, the star of the tableMeat and meat products show
One-of-a-kind trade show model
INTERLACT, innovation and tradition in coexistenceDairy products and derivates show
One-of-a-kind trade show model
INTERPESCA, a sea of opportunitiesFish and seafood, aquaculture and farmed fish products show
One-of-a-kind trade show model
INTERVIN, alimentaria’s great wine cellarWine and spirits show
One-of-a-kind trade show model
MULTIPRODUCTO, the empire of brandsVaried food products show
One-of-a-kind trade show model
CONGELEXPO, the frozen foods sector diversifies its product rangeFrozen foods show
One-of-a-kind trade show model
MUNDIDULCE, sweet business for impulse buyingSweets, biscuits and confectionery show
One-of-a-kind trade show model
OLIVARIA, pure mediterranean essenceOlive oil and vegetable oil show
One-of-a-kind trade show model
RESTAURAMA, innovation à la carteInternational Food Service and hospitality show
One-of-a-kind trade show model
ALIMENTACIÓN ECOLÓGICA, the impetus of healthy alternativesOrganic food show
One-of-a-kind trade show model
Exhibiting at Alimentaria?
Among the greatest
Exhibiting at Alimenaria
Alimentaria spotlights the current international situation in the sector, making it the ideal setting for companies seeking to network with new contacts and loyal customers, looking forinternational recognition or with a drive to innovate.
Among the greatest
Exhibitors feedback
Our words are backed by survey results from the previous edition:
• 86% of exhibitors expressed satisfaction with their participation• 75% of exhibitors had already taken part in the show, indicating a significantdegree of loyalty
• 84% of exhibitors would recommend Alimentaria to a colleague• 4 out of every 5 exhibitors were very satisfied with visitor’s professional level
Who visit Alimentaria?
Who visits Alimentaria?
Alimentaria has kept the investment in all activities related to internationalization.The budget for international activities increased 30% between 2008/10
2000117.52418.80380.835
2002141.23422.51482.571
2004144.61231.920
105.815
2006152.34432.892
109.479
2008157.63233.418
115.074
Total visitorsInternational visitors
Alimentaria Net area (sqm)
2010140.54235.87494.622
Despite the impact of the economic crisis (negative ratios in the main indicators exhibition) international participation in Alimentaria maintains its increasing rate.
7% increase in the number of international visitors in the period 2008/10
Who visits Alimentaria?
Visitor feedback
Visitors to Alimentaria hold high positions within their respective companies. The majority of visitors have attended previous editions of the trade fair and state that they plan on returning to the event in the future.
The great international business centre
Alimentaria provides and excellent setting for bilateral cooperation, distribution and innovation conferences among international exhibitors and buyers. The international projects host more than 8,000 business meetings, promoting international expansion and transnational business cooperation.
Alimentaria will continue its commitment to investing in promotion to buyers, with the aim of attracting the sector’s leading international operators to the show: the Hosted Buyers Programme, Club Alimentaria, Business Conferences and Missions to markets with significant potential.
Latin America, Russia, the Middle East, the U.S.A., India, China, Thailand and Japan are some of the most noteworthy examples of these.
Who visits Alimentaria?
Alimentaria values
Alimentaria Values
Innovation and trends
Not only is Alimentaria a huge international market, but it is also a venue for dialogue, exchange, information and knowledge, as well as a place to spot trends. Top experts, the most authoritativevoices, acknowledged experience and proven reliability are the common features of the broadspectrum of activities, forums, conferences and workshops scheduled during the show. Alimentaria also offers your company the opportunity to take part in all of these to achievemaximum visibility and recognition.
Alimentaria Values
The Alimentaria Hub will be the core link to knowledge, innovation and trends, a key initiativethat will join long-standing Alimentaria activities already sharing values such as R&D, businessdevelopment, sustainability, nutrition...
This new macro area will promote, drive and develop initiatives geared towards improving thefood industry and distribution, and, as a result, society as a whole. The project, essentiallyoriented towards food and drink companies as well as distributors and operators in the foodvalue chain, looks to better competitiveness and the corporate responses to the new challengesbrought about by the consumer and society as a whole.
Alimentaria Values
BCNVanguardia – International Gastronomy Conference
BCN Vanguardia will reach its fifth edition with a well-established presence on the internationalscene. As part of Alimentaria's Restaurama show, BCNVanguardia is able to gather togethersome forty Michelin stars in the most cutting-edge aspects of today's cuisine. Based oninteractivity and interaction with attendees, BCNVanguardia will offer more surprises at Alimentaria 2012.
The key players in the culinary world are the mainstays of this conference.
Alimentaria Values
Taste & Flavours
Taste & Flavours presents the best international cuisine in a single space which groupstogether such well-known Alimentaria activities as Vinorum; Spain, Land of Iberian CuredMeats; and Spain, Land of Oils.
In this area, apart from other worldwide products, participants can sample tapas made withIberian pork and paired with oils, which are in turn combined with a dozen different wines andcavas.
The wine and oil tasting bars and seminar and workshop area are the main attractions of thispart of the show.
Alimentaria in the media
Alimentaria in the media
Communicating with the world
Alimentaria is an event of great interest to the news media. For this reason, close to 2,000 accredited international journalists, hundreds of foreign correspondents and more than 1,500 impressions in the print media and on radio and television cover the event.
