Ali FrenchMarketing and Advertising Professional

A6french3@gmail.com262-617-3440

Strengths:• Communication (written and verbal)• Multitasking• Account management• Strong writer and presenter• Social media• Creative concept and production• Experiential marketing• Brainstorming• Attention to detail• Ability to make deadlines• Ability to work independently or as a

team

• Seeking a position utilizingmy broad-based advertisingand marketing skills andexperience in the areas of:– Market research– Social media– Business development– Account service and

management– Project/Event coordination– Sales– Event Research

Objective

Education• B.S Marketing 3.6/4.0

• Graduation: May 2011

• Saint LouisUniversity, St. Louis,MO

Pro Motion, Inc.

• Project Coordinator– June 2010-present

• Brand Ambassador for Pro People Teams– July 2010-present

• www.promotion1.com• https://www.facebook.com/promotioninc• http://www.propeopleteams.com/

Pro Motion, Inc.

The AmazingSpiderman

• The Challenge: Create awareness for TheAmazing Spiderman movie and video gamerelease to increase sales in stores and at thebox office. Drive sales of Promote Sony, HP,and Straight Talk products through on-sitepromotions and demonstrations.

• The Results: 17 teams, 7 weeks ofactivation, over 40 states visited, 750,000impressions made, with a successful openingweekend grossing $64 million at #1 in thebox office. Increased sales of video games,comic books, Sony, HP, and Straight Talkproducts. Increased foot traffic and sales ofSony and Spiderman products at 1200Walmart’s.

• Contributions: Participated in planningand brainstorming sessions to prepare forone of the largest mobile marketing tours atPMI. Recruited, staffed, and trained 34individuals on the products, movie, videogame, and event foot-print. Scheduled,coordinated, and handled logistics of 17teams traveling across the country. Managedmicrosite for event reporting, data tabulation,and pictures for the client.

Pro Motion, Inc.

Men at Work• The Challenge: Generate buzz and excitement

for the new TBS comedy, Men at Work. Create afun and entertaining experience that would drawparticipation and provide amusement to on-lookers.Attract the attention of the hip 20-and-30-something,male target demo.

• The Results: Pre-Promotion- 2 nights, 12bars/restaurants, 14 frat houses, 500 cardsdistributed, 1000’s of impressions. First annual barstool race consisting of guys and girls racingmotorized bar stools around a track near the Grovein LA.- 344 racers, 85 medal ceremonies. Photoopp- 472 photos, 442 emails, 502 Facebook clicks,7,831 total online impressions. Over 12,000impressions! 1,000 t-shirts and over 1,800 brandedwater bottles distributed!

• Contributions: Participated in multiplebrainstorming sessions to determine the best way tocreate buzz and excitement. Assisted in creating asuccessful marketing and PR “stunt” plan to ensureall client needs and requests were met. Recruitedand staffed “Men at Work” girls to work pre-promotion and encourage people to participate inthe day’s events. Communicated, negotiated, andcoordinated with vendors for a successful load inhappening from 11pm-5am.

Pro Motion, Inc

Dr Pepper Snapple Group 2010and 2011

• The Challenge: Create demand for DrPepper Snapple Group brands for apurchase call to action. Generateawareness through street teams anddistributing samples.

• The Results: Over 79 events attended.200,000 impressions and 40,716samples distributed.

• Contributions: Psychographic anddemographic research for selectedmarkets. Calculated samples andimpressions for event recaps, organizedand selected photos for Flickr, andparticipated in sampling events as aBrand Ambassador.

Pro Motion, Inc.

EnergizerEnergi To Go

• The Challenge: Raising awarenessand ultimately sales through asample program. Using guerillamarketing to put the product in thehands of the people who couldutilize the it.

• The Results: Reached samplinggoal and generated interest fromWalgreen's, which is nowdistributing the product in all 7,000stores. This program received anhonorable mention for a Pro Award.

• Contributions: Psychographic anddemographic research for the St.Louis Market. Assisted in eventrecaps, assembling the product,organizing and selecting photos forFlickr, and participated in guerillamarketing as a Brand Ambassador.

Pro Motion, Inc.

New YorkLottery

• The Challenge: Promote the launchof the New York Lottery’s new $5scratch-off game, Minute to Win it,by developing, building, andactivating a mobile tour. Createbrand-awareness and generateexcitement regarding the newgame.

• The Results: One of the top 5 mostsuccessful new ticket launches inthe state’s lottery history. Over the11 week program 26 malls and 11casinos were visited. 37,000 visualimpressions, 401+ branded hatsdistributed, 1,091 branded t-shirtsdistributed, and 4,269 challengesplayed (all required a Minute to Winit ticket purchase).

• Contributions: Researched andcontacted potential mall and casinolocations. Organized and selectedphotos for Flickr.

Other Contributions• Strategic planning, creative concept,

and research for proposals• Assisted with social media by

creating, updating, and maintainingFlickr accounts for current and pastprograms

• Updated Pro Motion’s Flickr andFacebook pages

• Produced final reports and eventrecaps

• Wrote optimized blogs to increasefollowing– View my blog!

University Directories• Participated in a week long

training program in Chapel Hill,North Carolina with teams from allover the country

• Cold-called new businesses,reached out to renewingbusinesses, and networked to selladvertising

• Made sales calls individually andas a team to reach goals

• Received the Blue Collar awardfor contacting at least 150businesses each week

• Met sales goals individually and asan internship class

•Sales and Marketing Intern–May 2010-August 2010

Additional Information

• Please contact forreferences

• Please view my linkedinpage for myrecommendation fromSteve Randazzo, ProMotion’s Founder andCEO

• Interests:– Cooking– Volleyball, camping,

hiking, fishing, boating-anything outdoors

– Watching movies,hanging out with friends

• Activities and Awards– Dean’s List– Advertising Club– University Scholarship

Recipient