Alex’s Lemonade Stand

Case Study by Shersy Benson

To raise money and awareness of childhood cancer causes, primarily research into new treatments and cures.To encourage and educate others, especially

children, to raise money for childhood cancer by holding their own Alex's Lemonade Stands.To expedite the process of finding new cures and bringing them to

children with cancer now.

Mission Statement

Annual Budget 2008-2009

Annual Revenue & Expenses

Fiscal Year Starting: June 1, 2008Fiscal Year Ending: June 1, 2009Revenue Total Revenue $6,790,666Expenses Total Expenses $5,388,996

Medical ResearchBudget: $5,000,000Population Served: Children and Youth (infants - 19 years.)

To fund the top childhood cancer research projects. One area that ALSF especially likes is seed funding so that our money can be leveraged into larger funding using the preliminary data generated from our funding. Another area of interest is to fund infrastructure in clinical trial programs so that the sickest children can get the treatments they need quicker.

We have many examples of success including researchers that have been able to leverage our seed funding into funding as much as 10 times our funding level. We have also seen examples of children getting enrolled in needed clinical trials quicker.

Technology- for the cure

AND for the nonprofit

Utilized to track and maintain thousands of

records, donations, volunteers and fundraisers

Fundraising Pages

Social Networking Platforms

Database Management System

Business Processes

How does it work?

Grassroots outreach

Volunteer Utilization (27k annually- over 100k total)

Streamlined high-touch campaigns

High-touch means the amount of times you connect and interact with a donor or volunteer. They more you interact, the more likely you are to have increased participation and increased donations

Streamlining the process allows a much larger reach than what was available just a few years ago

Fundraising Ideas

Just like Alex, you can hold your own lemonade stand…

Or sell your old stuff, if that is your plan!

Yard Sale

Collecting change is quite simple too…

Or share Alex’s story while celebrating you!

Run, bike or swim for the cure…

Or make your special day

mean even more!

Cookies, brownies and cupcakes are always a hit…

Or set an online goal and

fundraise for it!

Whether you choose from this list or have your own idea in mind…

You are helping us fight childhood cancer, one cup at a time!

Management Decisions

Family ties from the beginning

Executive DirectorsLiz & Jay Scott, Alex’s parents

They utilized their own connections and resources to build the nationwide organization

SWOT Analysis

Strengths, Weaknesses, Opportunities,

& Threats

Strengths & Opportunities

Strengths

Cause is universally liked

Compelling needs

High-tech for younger generations

Streamlining inclusiveness

interactive

Opportunities

Partnering with major fads (ex: Twilight)

New technology

Outreach to all children’s hospitals

Weaknesses & ThreatsWeaknesses

Brand recognition

Everything is digital

Low revenue per fundraising event

Need many people to keep data management accurate and monitored

Threats

67 medical research nonprofits

168 Children’s nonprofits

No old-fashioned ways to give

Freedom and individualizing of campaigns

The cure (Best reason to close)

Continue the momentumBusiness Solutions

Solutions for the future“Text to donate” signs provided for lemonade stands

Implement automated editing and censorship on personal web pages

Automated merchandise sales and shipment

Integrated and automated donor/ data management system

Skype/ Live cam lemonade stand for video files/media

Conclusion Nonprofit Overview

Business Process

Technology

Management Decisions

SWOT analysis

??????

Questions

Why use high touch campaigns?

What is the best method to organize data for this nonprofit?

Referenceswww.guidestar.orgwww.Alexlemonadestand.orgIRS-990 208, 2009, 2019http://www.thenonprofittimes.com/article/detail/high-tech-and-high-touch-how-one-helps-the-other-2794Business Process Management JournalISSN: 1463-7154