Chipotle Craving ColeAllie Roll

Pur4932

BACKGROUND:

•University of Florida Student

•Works part-time at The Swamp

•Graduated High school in 2010

•Participates in Greek life

DEMOGRAPHICS:

•Male

•Age 19

•Dual HH Income: 1500

•Suburban

IDENTIFIERS:

•Calm demeanor

•Found working at The Swamp on weekends

•Constantly going to Chipotle to satisfy cravings

Chipotle Craving Cole

GOALS:

•Graduate on time with good grades

•Make enough money to start a successful life after college

•Get a position in fraternity

CHALLENGES:

•Constantly having to go to Chipotle for cravings

•Always busy on the weekends working

HOW Chipotle HELP:

•Makes it convenient for Cole to get food while on campus due to location

•We work fast and efficiently constantly satisfying costumers needs

•Our food is both delicious and fulfilling

Chipotle Craving Cole

REAL QUOTES:

•“I’m so hungry but I have work until 9 pm tonight. Hopefully I make it over to Chipotle before it closes.”

•“There is no better meal than the customized burrito bowl I order from Chipotle.”

COMMON OBJECTIONS:

•I’m worried that my cravings won’t go away if I don’t eat Chipotle.

Chipotle Craving Cole

MARKETING MESSAGING:

•Chipotle has many different options for people. Costumers get the opportunity to choose from many options Chipotle has to offer.

ELEVATOR PITCH:

•We give people the chance to customize their meals any way they’d like. People get their meals in no time thanks to the hard working assembly line in the restaurant. Chipotle has many locations all over the world, making it easy for people to enjoy our food.

Chipotle Craving Cole