Alexandra CaballeroLana MuflehMisha NaqviCara White

Spirit of the Skull

Alexander McQueen has been in transition, and has decided to collaborate with Ali Gulec. With this beautiful twist, we present to our viewers a collection we are

determined it will succeed. Ali Gulec is an illustrator living in Istanbul, the city which inspires him. Gulec specializes in designing complex and intriguing t-shirt graphics.

Gulec loves to surprise with the messages hidden within the simple objects, and creatures that populate his surreal creations. Full of life and color, Gulec’s work is a

feast for the eyes. Alexander McQueen is proudly demonstrating the collaboration with Ali Gulec. Our artistic minds have not yet shown you our powerful merge into success.

Ali Gulec

Skull #2$999.99

Skull #6$999.99

Very famous city

Richest city in the United Arab Emirates

Very luxurious

Brand name stores are common

Abu Dhabi, Dubai

Alexander McQueen heads to Abu Dhabi in Dubai because of their

strong need for a luxury market. Abu Dhabi already has a Alexander

McQueen classy line for both men and women. Our line will be unique because of our athletic brand that

will bring a great addition into Abu Dhabi. We are certain that Abu Dhabi as consumers will except our brand

because of their need to have all types of brand name apparel.

The Objectives

Upper Middle Class 50,000+

High Income 100,000+

Ages: 20 – 40

Lifestyle: High status, luxurious

Style: Name brands, conservative, fashionable.

Target market

Logo

MerchandiseSki Wear

Ski Jackets Gloves Ski suits Ski goggles

Sand Sports/ Cycling Pants Jerseys Jackets Goggles/glasses  

Alexander McQueen will consist of the colors red, gold, black and white. This is a high end

store, and it will have a strong emphasis on the merchandise displayed. Abu Dhabi seeks a

glamorous and luxurious environment, and so does Alexander McQueen.

Visual merchandising concept

Atmospherics

Italian White Carrera Marble Polished Floor Tiles

$13.20 (150)

White by Devine Color and Gold Metallic by Ralph Lauren

$47.98 (3)

Boston Mill Colonial Collection Thin Bricks Flats

$58.09 per box (30)

Ultra Pure White Semi-Gloss Enamel Interior Paint

$34.98 (5)

Atmospherics

4-Steel Wave Bar Track Lighting with Cylinder Glass

$54.97 (11)

Samsung H4000 Series 24” Class LED TV

$149.99 (4)

Music System Bose Sound Touch Stereo JC

Series$1,199.00

Lithonia Lighting 3-Light 44.5in Track Lights

$149.00 (10)

Displays Black Aluminum Hold Stands$69.52 (4)

Conversational SignsLuxury

this way..Check out our

new collection!

Mir

ror M

irror

Platform/Riser

Clot

hing

R

ack

TV

Scr

een

Wheel WheelCash Wrap

Window Display Entrance

Clot

hing

R

ack

TV

Screen

Clothing R

ack

Clothing R

ack

TV

ScreenTV

Scr

een

Fixtures Plan-o-gram

Mir

ror M

irror

Platform/Riser

Clot

hing

Rac

kCl

othi

ng R

ack

Clothing Rack

Clothing Rack

Cash Wrap

Window Display Entrance

Track Lighting

Track LightingTrack Lighting

Trac

k Li

ghti

ngTr

ack

Ligh

ting

Track LightingTrack Lighting

Track Lighting Track Lighting

White Recessed LED

Whi

te R

eces

sed

LED

White R

ecessed LED

Lighting Plan-o-gram

Fixtures

Custom Bike Fixture$1,500

Custom Bike Tire Shelves$300 (2)

Wall Elevation Sketch

Mannequin

White Abstract Male Mannequins$269.99 (2)

White Abstract Women

Mannequins$172.00 (3)

ماكوين الكسندر

ماكوين الكسندر

ماكوين الكسندر

Window Design

The concept for the Dubai window design came from the idea of staying true to the Alexander

McQueen brand identity, while also incorporating elements from the active wear extension brand and the culture of Dubai. Since active wear, with an emphasis on cycling, is the main focus of the globalization store, it was befitting to incorporate

these elements into the window. These components include the multiple bicycle wheels down the center and the clothing attire for our two male mannequins. Since Dubai is such an elaborate country, the gold embroidered art

pieces behind the mannequins were incorporated along with the gold satin that lined the floor. With all of these influences, it was still very important for us to make sure the original

Alexander McQueen brand identity was not lost over seas. The sleekness and cleanliness of the

window is a defining characteristic that will aid in maintaining our target market’s idea of

Alexander McQueen apparel.

Window Design Concept

This design is seen on

architectural buildings in Dubai.

Sand is added to the bottom to simulate the geographical location.

A golden brick wall is on the back wall

to add drama.

A red wheel is placed hanging on the back wall to represent the

sports wear.

A gutra is added on the male

mannequins head to related to the target market.

Window Sketch

Our brand cares a taste of high class fashion never seen before. Our

collections will always consist of a dark fantasy vision that we pursued to display to our consumers. Many look up to us for fashion influence, thus, we must continue to be at the

top of our game for the latest trends. As fashion designers, fashion

influencers, and fashion leaders our team of experts have merged

romantic darkness to powerful skulls. Customers are simply attracted to our

brand, and style of store design immediately.

Store Evaluation

A lot goes into the retail environment, display, mannequins, lightning,

Its super expensive

Location is key

What we learned

The End