alex negara
TRANSCRIPT
![Page 1: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/1.jpg)
Мобильная Реклама в приложениях Android
Докладчик: Александр Негара
Pronto! Media Corporation
E-mail:
![Page 2: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/2.jpg)
Agenda
Mobile Marketing Overview
Website
Advertising (Mobile and Desktop)
Location-based Services
Email & SMS
Apps & Gaming
Measurement
Resources
![Page 3: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/3.jpg)
Mobile Marketing
Overview
![Page 4: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/4.jpg)
Why Mobile
Personal
Targeted
Scalable
Immediate
Actionable
Portable
Interactive
Measurable
![Page 5: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/5.jpg)
Mobile Marketing: New Frontier
Effective from 2014
![Page 6: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/6.jpg)
Mobile Marketing: Numberpalooza
![Page 7: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/7.jpg)
Websites Visited via Smartphone
77%
65%
46%
43%
38%
26%
25%
24%
24%
23%
18%
17%
15%
14%
Search engine websites
Social networking websites
Retail websites
Video sharing websites
General consumer websites
Brand or manufacturer websites
Review websites, blogs, or msg boards
Health information websites
Finance-related websites
Travel-related websites
Coupon websites
Full length TV programming websites
Magazine websites
Other websites
![Page 8: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/8.jpg)
Mobile Search Growth
![Page 9: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/9.jpg)
Mobile Search by Type
![Page 10: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/10.jpg)
Mobile Marketing Evolution
![Page 11: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/11.jpg)
Mobile: Influencing Purchase Process
![Page 12: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/12.jpg)
Mobile Websites
Адаптивные версии сайтов
![Page 13: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/13.jpg)
Mobile-friendly Websites Optimizing for Mobile
No Flash & larger buttons (with spacing)
Contact information in footer
Map & driving directions
Building for Mobile WordPress plug-ins
Design in CSS (Handheld.css & iPhone.css)
Dedicated website (m.company.com)
![Page 14: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/14.jpg)
Quick and Dirty Mobile Site
![Page 15: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/15.jpg)
Mobile Advertising
Мобильная реклама
![Page 16: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/16.jpg)
W:
AdMob is one of the world's largest mobile advertising networks, offering solutions for discovery,
branding and monetization on the mobile web. Mobile devices are a critical media platform and we
are building the tools to let every business on earth leverage mobile.
Our MISSION is:
To provide the business models, services, tools, and data fundamental to the development
and growth of the mobile internet.
With it’s SDK, AdMOB is 100% friendly with Android Apps
AdMob for
Android Apps
![Page 18: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/18.jpg)
Mobile Ad Spend
![Page 19: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/19.jpg)
Mobile Ads: Driving Action
![Page 20: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/20.jpg)
Mobile PPC Advertising: Google
Dedicated Mobile PPC Campaign
Location & Click-to-Call Extensions
Landing Pages & Conversion Funnel (LiveBall)
![Page 21: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/21.jpg)
Mobile Display Advertising: iAds
A recent study released by Campbell’s showed that
iAds were twice as effective as TV advertising, and
consumers who say the iAd were four times more
likely to purchase the product than those who saw
the TV ad
![Page 22: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/22.jpg)
Location-based Services
Геосервисный подход
![Page 23: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/23.jpg)
LBS: The Big 3 Virtual Loyalty/Couponing Programs
Utilize cellular, GPS, Bluetooth & NFC
technology
Popular: Google & Facebook Places,
Foursquare, Twitter
Alt Platforms: Yelp! Mobile, LJ
![Page 24: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/24.jpg)
Mobile Email & SMS
![Page 25: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/25.jpg)
Email on Mobile
20% of email
sent by retailers
is opened on a
mobile device!!!
![Page 26: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/26.jpg)
Mobile Email & SMS
Mobile-friendly email platform (ExactTarget)
Build or buy SMS platform (MobileStorm)
Mobile-friendly content strategy
Ideal for market research/surveys (Opiniator)
![Page 27: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/27.jpg)
Mobile Apps
![Page 28: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/28.jpg)
Mobile App Stats
![Page 29: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/29.jpg)
Mobile App vs. Website
![Page 30: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/30.jpg)
Mobile Measurement
![Page 31: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/31.jpg)
1. AdMob genuine analytics
![Page 32: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/32.jpg)
2. Facebook Statistics
3. Referral Platforms statistics
(lead generation)
![Page 33: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/33.jpg)
Mobile Analytics
Mobile Platforms (AdMob, Bango, Mobilytics)
Analytics Platforms (Google, Omniture,
WebTrends)
Apps (Flurry)
Integrated (Unica, Responsys)
![Page 34: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/34.jpg)
Mobile Ads Trends: Google
In 2014 analytics are predicting extreme growth of Mobile Ads.
Especially Facebook, Twitter, Google+Google
![Page 35: Alex negara](https://reader034.vdocuments.us/reader034/viewer/2022042614/5552a006b4c9051f108b5494/html5/thumbnails/35.jpg)
Stay tuned!
Благодарю за внимание!
Докладчик:
Александр Негара
Магистр информатики,
Основатель
Pronto! Media Corporation
Phone:
+373 69661638
+7 926 8552524
Skype: negara_alexander
LinkedIn: http://www.linkedin.com/in/alexnegara
Q&A & Next Steps