alex bellessis sales career
TRANSCRIPT
B.S. Management & OrganizationsEDUCATED BY
Companies and Brands Represented
SALES & MARKETING PROFESSIONAL
Customers Serviced
Sales and Marketing Career Highlights
Awards and Recognition
ALEXANDER BELLESSIS
vestibulum hendreritVESTIBULUM HENDRERIT
STARBUCKS FRONT REGISTER END-CAP AT WALMARTRESULTS
Alexander Bellessis
PEPSI 6PK DISPLAY• Regional VP support.
• $3000 Sales/week/store.
• Permanent Display.
• Bottlers avoided any store level issues with Regional support document.
WALMART OPERATIONS SALE/APPROVAL
Alexander Bellessis
WALMART BUYER CALL• Helped align Pepsi
Marketing, Walmart and the Pepsi Bottlers.
• Worked with Brand Managers from SoBe, Lipton, Aquafina, and Starbucks to create.
• Helped put focus beyond just Soda, drove Sales of over $130 million for 2003.
MARKETING CALENDAR FOR WALMART AND FOR PEPSI BOTTLERS TO DRIVE SALES
Alexander Bellessis
USING PAST EXPERIENCE WITH LAWN AND GARDEN DEPT. TO HELP DRIVE AQUAFINA SALES
GOING BEYOND YOUR DEPARTMENT
• Worked with Walmart Dept. 16 to help drive associate awareness of plant care by promoting Aquafina brand at Walmart Year Beginning Meeting (Cooler and bottle signs)
• Used partnership to support Walmart AZ Charity initiative which built good will across Walmart departments (see letter)
• Helped Local Pepsi Bottlers drive incremental sales in lawn and garden departments in the summer
GERBER BABY CARESELL OUT FOR GERBER BABY CARE• Sell out by quarter for
Gerber Baby Care Shown on the graph.
• Using modular changes, new item launches, displays, leveraging buyer relationships, participating in Walmart store tours and Baby Day events drove sell out increase.
• Quarterly sales increased from around $9 million to $11 million per quarter.
BOOST SALES TO WALMARTSUCCESSFUL GROWTH OF BOOST AT WALMART• Marketing Calendar drove
sales and helped align Walmart buyer to Boost Brand managers and sales leadership.
• Healthy Heart event drove Novartis OTC and helped Boost drive sales and awareness (used sampling, health screening event, Blood Pressure machine ads).
• Increased weekly sell out from $700K average to $950K average.
BOOST SALES TO WALMARTEXCEDRIN BOOST BONUS FRIDGE PACK• Targeted Snow Bird
Stores from Retail Link store trait (100 stores).
• Novartis OTC had samples of Excedrin that were due to expire at year end. These were extra strength which had a high index for use by senior citizens.
• Worked with Boost and Excedrin Brand managers along with both Marketing teams. Used bonus pack to launch Fridge carton in 100 stores. Success of this display program led to full distribution and $4 million initial order.
BOOST DIABETIC SOLD TO WALMARTENTRANCE INTO A NEW CATEGORY • Used feature/benefits to
sell in new diabetic drink and enter category.
• Had no advertising program to help launch, used new All You magazine after working with Boost brand team. Used Walmart early launch to help sell into buyer. Was able to coupon and do BOGO for first time ever.
• Successful launch led to full distribution, entrance into growing category, yearly business estimate of $8 million.
LOGITECH MOUSE SOLD TO WALMARTMOVING BEYOND THE MODULAR INTO FEATURE/DISPLAYS• Dual path sales call Walmart
Merchandising and Marketing.
• Worked with Logitech Planner and Marketing to develop total program to pitch Walmart to move beyond the modular. $3 million incremental sales opportunity along with building a stronger partnership.
• Used Back to School/College program and covered multiple Walmart marketing vehicles to sell in the total program. Used Dell computer colors for mice.
DRIVING SALES & MARKETING AT SAM’S CLUBWORKING WITH SAM’S MERCHANDISING AND MARKETING VEHICLES
• Used Sam’s marketing vehicles to move Logitech beyond just placing close out product at Sam’s Club.
• Worked with Logitech Planners to drive sales and display of new technology. True partner of Sam’s Club using their marketing vehicles to drive sales and awareness.
• Took Sam’s from $2 million annual to over $10 million account.
SAM’S CLUB PALLET DISPLAYWORKED WITH TWO OTHER SUPPLIERS TO CREATE DISPLAY EVENT
• Solved problem of not having product to drive full pallet end cap display by creating a wireless event and theme.
• Partnered with Lexmark and Linksys along with a third party display company. Three supplier display sold in created and shipped to all clubs.
LAUNCHING NEW PRODUCTS AT WALMARTREACHING OUT TO WALMART ASSOCIATES TO INTRO AND EDUCATE
• Used associate magazine Ads to intro new First Act product lines and the LG brand.
LAUNCHING LG AT WALMARTUSED WALMART TABS AND DROVE HOME AUDIO/VIDEO CATEGORIES
• Successful launch of LG at Walmart in 2010 resulted in $400 million.
• Drove my home audio and video categories by using Walmart tabs even beyond TV events/ads.
GROWING LG AT HHGREGGHELPED CREATE AND EXECUTE LG EVENTS AT HHGREGG• Used weekly
tab, mailer, in store displays, store events, retailer HQ events, and partnership with LG appliance and mobile group to grow sales, share and awareness.
• My last mailer highlighted LG March madness event and helped promote LG tablet sales and joint appliance promotion.
AWARDS AND RECOGNITIONSALES, PROMOTION, AND CREATIVE AWARDS
Alexander Bellessis [email protected]
THANK YOUI look forward to helping your company grow sales, share, profit, and relationships with your key retail partners.