A2 Coursework – Media Texts

Name: ALDRIDGE Beth

Music VideoThere is evidence of proficiency in the use of most of the technical skills.

Footage:Good use of camera, with good variety of shots, mostly in focus. Good use of framing. Good use of mise-en-scene (especially the use of locations/performance).

Editing:Video is edited to beat with good actions to beat. Good use of transitions that link with song and visuals. Footage has been edited well but narrative could be clearer.

Overall:Good video which meets the conventions of the genre. Good attention to visuals to maintain audience interest. Narrative is unclear, needed to show that actor wants a different life and girlfriend. Great use of singer lip synching his song.

Ancillary Task 1: Digipak 7/10

Beth has demonstrated proficiency in the design of her digipak for her artist. There is clear awareness of the industry conventions. Photographs used are appropriate to the task. Good use of photoshop skills to manipulate the back cover.

Ancillary Task 2: Poster 7/10

Beth has demonstrated proficiency in the design of her poster for her artist. There is clear awareness of the industry conventions with the addition of facebook and twitter icons. Proficient photoshop skills have been used in the creation such as cropping and use of gradients. Would have been nice to see the b ‘Obvious’ written the same way in the digipak to show further ties.

Video: 28/40Level 3

Ancillary Task 1: Digipak7/10Level 3

Ancillary Task 2: Poster7/10 Level 3

Total 42/60