alcopop advocacy - youth empowered solutions
TRANSCRIPT
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Alcopop Advocacy
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What is an Alcopop?
• Alcopops are alcoholic beverages that have been made to disguise the taste of alcohol and are meant to mock the look and tastes of soda, juice, and energy drinks.
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What are Alcopops?
• Many alcopops have high alcohol content.
• Some alcopops have 12% alcohol per 23.5 oz can = about 4-‐5 drinks in one container.
• That’s considered a binge drink in one can!
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What does it look like?
• Alcopops look very similar to other energy drinks, juices, and popular sodas.
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Where can I find them?
• Just like any other juice, soda or energy drink, these alcopops are sold in convenience stores as well as grocery stores.
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Examples
• Mike’s Hard Lemonade • Four Loko • Blast by Colt 45 • Rockstar 21 • Joose • Jello Shots • Infused Whip Cream • Teeny Tiny Shooters
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Why is underage drinking a problem?
• Underage drinking cost the ciXzens of North Carolina $1.5 billion in 2010.
• These costs include: – medical care, – work loss, and – pain and suffering associated with the mulXple problems resulXng from the use of alcohol by youth
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Cost and effects of Alcopops
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How are alcopops marketed to youth?
• Price: alcopops are less expensive that bo_led water in some instances.
• Place: they are widely available • PromoXon: Product placement on Facebook and other youth-‐oriented media is common.
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Starter Drink?
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Fools Law Enforcement – Utah Example
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What is the NC law?
• NC GS 18b 101 (14) defines “liquor” as a disXlled or ethyl alcohol, including spirits …, in closed containers for beverage use regardless of their dilu/on.”
• Any amount of liquor added to a drink makes it a liquor.
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How does liquor end up in alcopops?
• Alcopops start out as beer. • Then manufacturers remove the color, taste, and much of the alcohol from the beer, leaving mostly water.
• They then add flavorings, sweeteners, and spirits for the finished product.
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How is the law not being followed?
• The alcohol industry cleverly calls alcopops “flavored malt beverages.”
• The state of NC currently classifies as a malt beverage, and;
• Taxes alcopops the same as beer
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Why sell alcopops as a malt beverage?
• The malt beverage category is taxed much less than liquor.
• Lower taxes on alcopops keeps product prices down. This appeals to youth.
• Allows liquor brands to be adverXsed outside of the ABC stores in NC.
• Allows their product to be sold in more places (convenience and grocery stores).
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What do we want from you?
• Call for acXon – Sign our peXXon – Get organizaXons to sign onto a le_er of support – Call/write your legislators – Write a le_er to the editor of your local newspaper
– Call/write commissioners at the NC ABC Commission
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Alcopops=DisXlled Spirits
• Alcopops should be classified as a liquor (spirit)
• Sold in ABC stores • Taxed properly!!