albert technologies dinner...jan 10, 2018 · marketers lead ai interest source: forrester’s q2...

SIMPLIFYING MODERN MARKETING,

DELIVERING EXPONENTIAL RESULTS.

Albert Technologies Dinner10 January 2018

Disclaimer

▪ THIS PRESENTATION (THE “PRESENTATION ”) WHICH HAS BEEN PREPARED BY ALBERT TECHNOLOGIES LTD. (THE “COMPANY) IS FOR INFORMATION PURPOSES

ONLY AND DOES NOT CONSTITUTE AN OFFER OR INVITATION TO SUBSCRIBE FOR OR PURCHASE ANY SECURITIES, AND NEITHER THE PRESENTATION NOR

ANYTHING CONTAINED HEREIN NOR THE FACT OF ITS DISTRIBUTION SHALL FORM THE BASIS OF OR BE RELIED ON IN CONNECTION WITH OR ACT AS ANY

INDUCEMENT TO ENTER INTO ANY CONTRACT OR COMMITMENT WHATSOEVER.

▪ Neither the Presentation, nor any part of it, may be taken or transmitted into the United States of America, Australia, Canada, South Africa or Japan or into any jurisdiction where it

would be unlawful to do so (“Prohibited Territory”). Any failure to comply with this restriction may constitute a violation of relevant local securities laws.

▪ The Presentation is issued solely to and directed at: (i) persons who have professional experience in matters relating to investments falling within article 19(5) of the Financial

Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”) and are “investment professionals” falling within the meaning of the Order; and (ii) high net worth

entities falling within article 49(2)(a) to (d) of the Order. This document is exempt from the general restriction on the communication of invitations or inducements to enter into

investment activity and has therefore not been approved by an authorised person as would otherwise be required by section 21 of the Financial Services and Markets Act 2000

(“FSMA”). It is a condition of your receiving the Presentation Materials that you fall within, and you warrant and undertake to the Company that:

▪ (i) you fall within one of the categories of persons described above;

▪ (ii) you have read, agree to and will comply with the terms of this disclaimer;

▪ (iii) you will conduct your own analyses or other verification of the data set out in the Presentation and will bear the responsibility for all or any costs incurred in doing so;

▪ (iv) you are not resident in, or a citizen of, a Prohibited Territory; and

▪ (v) you will not forward, reproduce or otherwise disclose the contents of this document to any person in contravention of FSMA or any other applicable law or regulation or to any

person in a Prohibited Territory.

▪ The Presentation should not be copied, distributed or passed on, directly or indirectly, to any other person. The Presentation contains only a synopsis of more detailed information

available in relation to the matters described in it and accordingly no reliance may be placed for any purpose whatsoever on the sufficiency or completeness of such information and

to do so could potentially expose you to a significant risk of losing all of any investment made by you. No reliance should be placed on the information and no representation or

warranty (express or implied) is made by the Company, any of its directors or employees or any other person, and, save in respect to fraud, no liability whatsoever is accepted by any

such person, in relation thereto.

▪ The statements contained in this document, such as “may,” “will,” “should,” expect,” “anticipate,” “estimate,” “intend,” “continue”, “aiming” and “believe” and other similar expressions

are forward-looking statements and not historical facts. Due to various risks, uncertainties and assumptions, actual events or results or the actual performance of the Company may

differ materially from those reflected in or contemplated by such forward-looking statements. Past performance, targeted performance and projected performance are not reliable

indicators of future results and there can be no assurance that targeted or projected returns will be achieved. The value of any investment made by an investor can go down as well

as up and an investor may lose its entire investment.

Welcome

Agenda -

▪ Quick Intro

▪ AI in Marketing - Rusty Warner, Forrester

▪ Albert share of voice in the industry - Amy Inlow, Albert’s CMO

▪ Albert - Product, differentiators and progress - Or Shani, Albert’s Founder and CEO

▪ Q&A

About Albert

▪ Established in 2010

• 7 years of R&D investment to develop market-leading AI technology

• Launched core SaaS Business (marketing platform) 2016

• Ceased legacy business - Media High Frequency Trading - in Dec 2017

▪ Offices in NYC and Tel Aviv

▪ 100 Employees (20 NYC, 80 TLV)

▪ Over 60% employees are R&D

Geoff Farris, CRO Yoram Freund, CFOAmy Inlow, CMO

Ron Netzerel,

CPO/VP R&DTomer Naveh, CTO Or Russo, COO

Leading Team

Or Shani, CEO and

Founder

Rusty Warner, Forrester

AI in Marketing

© 2017 FORRESTER. REPRODUCTION PROHIBITED.

Artificial Intelligence: Closing the Post-Digital Opportunity Gap

Rusty Warner, Principal Analyst

January 10, 2017

8© 2017 FORRESTER. REPRODUCTION PROHIBITED.

Source: Forrester‘s North American Technographics® Customer Life Cycle Survey

Today’s empowered customers


Consumers expect that they

can get what they want in

their immediate context and

moments of need.

Brands must win in customers’ moments.


Make your customer the center

of your total operating model.


Forrester calls this

Customer Obsession.


Customer-obsessed operating principles

Customer led

Insights driven

Fast

Connected

FROM

Customer aware

Data rich

Perfect

Siloed

TO

Source: Forrester report “The Model For Modern Marketing”

https://www.forrester.com/report/The+Model+For+Modern+Marketing/-/E-RES137432


Customer led

Insights driven

Fast

Connected

FROM

Customer aware

Data rich

Perfect

Siloed

TO





Customer led

Insights driven

Fast

Connected





Source: Forrester report “Thriving In A Post-Digital World”

Customer obsession requires post-digital marketing

https://www.forrester.com/report/Thriving+In+A+PostDigital+World/-/E-RES128077


The

sophistication of

post-digital

marketing

exceeds human

cognitive

capacity.


Marketers lead AI interest

Source: Forrester’s Q2 2016 Global State of Artificial Intelligence Online Survey; Base: 606 business and technology professionals

Marketing & Sales

19%

“What areas of your organization are leading or evaluating the investment and adoption in AI?”

(Please select the top three.)

46%

40%

40%31%

25%

19%

19%

13%

12%Finance

Logistics

Security

Risk and Compliance

CEO / Board

Engineering Customer Support

Product

Management


AI closes the post-digital opportunity gap

Efficiency

Smarter Decisions

Speed

Continuous Performance Improvement

Customer Journey

Optimization

Source: AI Must Learn The Basics Before It Can Transform Marketing Forrester report

https://www.forrester.com/report/AI+Must+Learn+The+Basics+Before+It+Can+Transform+Marketing/-/E-RES137223


AI turns data into actionable insights

Source: Forrester’s Q3 2015 Global State Of Strategic Planning, Enterprise Architecture, And PMO Online Survey; Base: 170 enterprise architecture professionals

73%

29%aspire to be

data-driven.

are good at

turning

data into

action.

All possible actions

All possible data


AI marketing capabilities

Source: Forrester report “AI Must Learn The Basics Before It Can Transform Marketing”

1. Sense

Ingest data and context

2. Think

Deploy self-learning

3. Act

Take action

4. Learn

Optimize based on results



AI should complement human investments

DeploymentControls &

monitoring

Learning


AI marketing use cases

Source: Forrester report “AI Must Learn The Basics Before It Can Transform Marketing”



AI marketing evolution


Marketing technology is more critical

than ever, and AI plays a strategic role.


22%of today’s

marketing

budget goes

to technology.

Source: Forrester‘s Business Technographics® Marketing Survey, 2017 (Base: 424 North American and 208 European marketing decision-makers)

Marketing technology growth

North America Europe

1% to 9% 10% or More

32%

41%

26% 25%

Marketing technology

budget growth in the next

12 months


Source: Forrester‘s Business Technographics® Data and Analytics Survey, 2017 (Base: 908 North American, 568 European, and 515 Asian data and analytics decision-makers)

AI investment growth

North America Europe Asia

Implementing, Expanding, Upgrading

Planning in the next 12 months

47% 46%

16%19%

71%of firms

globally are

pursuing AI

projects.

61%

24%


Source: Forrester report “The RPA Market Will Reach $2.9 Billion By 2021”

AI spending growth

2017

2018

2019

2020

2021

Robotic Process Automation AI Software$600 Million

$2.9 Billion

$12.9 Billion

$29.2 Billion

$48.5 Billion

$500M

$1.2B

$1.7B

$2.4B

$2.9B

https://www.forrester.com/report/The+RPA+Market+Will+Reach+29+Billion+By+2021/-/E-RES137229


“Being right is not necessarily predicting

the future, it's making better decisions

today.”

Final thoughts

Peter Schwartz

FORRESTER.COM

Thank you© 2017 FORRESTER. REPRODUCTION PROHIBITED.

Rusty Warner

[email protected]

@RustyWarner

Amy Inlow, CMO

Albert in the Industry

Interest in Al Marketing is growing

Albert lands in NYC

*Relative search trend - Google Trends

Marketing Snapshot 2017 -

▪ 137 Media Hits

▪ 16 Product and Executive Awards

▪ 14 Speaking Engagements

▪ +700 Average Inquiries/month

▪ +200 Average Leads/month

Marketers Want What AI Offers“How valuable would the following be for your company?”

Source: Forrester Consulting, AI – The Next Generation of Marketing, Feb. 2017

94%

91%

88%

62% 32%

48%

53%

43%

35%

Valuable Very Valuable

A solution that provides continuous, autonomous

optimization across devices and marketing channels

A tool that enables marketers to review, analyze, and

act upon customer and marketing data continuously

and in near real time

A tool that reduces the time spent on preparing reports,

analysis, and driving insights so you could spend more

time on strategy and driving meaningful interactions

with your customers

What insights have you gained that you didn’t have before

Albert?

CTA Insights

AI for efficiencies

6.9%

31%24.1%

24.1%

Creative fatigue faster

than assumed

Helped us see which

marketing message was

most effective

We discovered audiences we

didn’t know we had

We discovered that one or

more audiences we were

targeting weren’t relevant

Search to FB relationship

3.4%

None

3.4%

3.4%

3.4%

Who’s Using Albert Today?

EarlyAdopters

LateMajority

EarlyMajority

Who’s Using AI Today?

Laggards

AI operators will play a critical role as bots redefine the workplace

How an AI caused a fruit-cocktail sellout for Dole

Dispatches from the front lines of human-robot collaboration

Introducing AI to Marketing in 5 Steps

How Gallery Furniture used AI to boost digital sales more than $270,000

How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930%

Artificial Intelligence Adoption – What it Takes for Industries to Change

Is Artificial Intelligence a Feminist Issue?

AI Helps RedBalloon Cut Acquisition Costs By 25 Per Cent In A Month

Snapshot of media hits

Global Recognition for Product and Exec Team

10

Gartner Cool Vendors in Advertising, 2017

“As digital becomes the dominant advertising medium this year, marketing leaders confront serious

challenges to growth, including fraud, opacity and overcomplexity. ...The four vendors [recognized] offer

innovative solutions that may reshape advertising's future.”

Gartner, Cool Vendors in Advertising, 2017, Martin Kihn, Andrew Frank, Noah Elkin, Lizzy Foo Kune, 19 May 2017

https://www.gartner.com/doc/3722417/cool-vendors-advertising-

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the

highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.

Gartner

disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Cool Vendors in Advertising, 2017, 19 May 2017

The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not

endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other

designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all

warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

https://www.gartner.com/doc/3722417/cool-vendors-advertising-

Albert on the Road

Ad Age Next panel w AdAge reporter Lindsay Stein, H&R Block’s Amy Hu, and Dunkin Donuts’ Andrea McCullough

Advertising Week New York panel, the largest advertising event in the United States.

https://www.facebook.com/AdAge/?fref=mentions

https://www.facebook.com/hashtag/adagenext?source=feed_text&story_id=1660512453970622

Driving the Conversation through Thought Leadership

Fitting AI into your

Marketing Stack

Autonomous vs

Automation vs Manual

The Rise of the AI

Operator

AI and Transparency:

Building Trust with AI

Marketing

Individualization –

Escaping Traditional

Personalization

Co-Chair of the IAB’s AI/Machine Learning Workgroup

Matthew Groner, VP of

Product Management for

AdTheorent

Jordan Bitterman, CMO

of The Weather

Company, IBM

Amy Inlow, CMO of

Albert

Or Shani, Founder and CEO

Product, Differentiators and Progress

"Digital media buying is being redefined by AI tools like

Albert, which can look across biddable media silos and

make thousands if not millions of real-time budget

allocation decisions between search, social and

programmatic"

Hannah Mizra, Global Head of Partnerships at MediaCom, WPP

“What might we all learn from Albert? And who is this

Albert? Albert is the AI platform that lingerie retailer

Cosabella is using to revolutionise their search and social

marketing, and who is more than tripling their ROI”

Sarah Golding, IPA President, chief executive of CHI & Partners

“The machines are coming and we are going to be

ready...we are not all doomed to be replaced by machines,

but neither are we too creative to be left alone.”

Sarah Golding, IPA President, chief executive of CHI & Partners

The Big Difference

Current Technologies

Who makes the decisions? A person

Who does the work? The person when he is at work

Capacity Limited to a specific person

Work QualityResults are as good as the

specific person

Technologies and team

required

Multiple softwares, multiple

people to operate each

software

The Big Difference

Current Technologies Albert Technology

Who makes the decisions? A person Albert

Who does the work? The person when he is at work Albert 24/7

Capacity Limited to a specific person Not limited

Work QualityResults are as good as the

specific person

Results are great regardless of

user

Technologies and team

required

Multiple softwares, multiple

people to operate each

software

Minimized

Albert digests data, creates media plans, builds campaigns,

optimizes 24/7 and reports autonomously

Inside Albert's brain

1st Party

Data

Campaign

Creatives

Dynamic Budget

Allocations

Multi-Device

Campaign

Generation

CROSS-CHANNEL EXECUTION

Media Buying

ANALYSIS & INSIGHTS

On-the-fly

Attribution

Success Traits Competitive

Trends

Journey

Discovery

TESTING & OPTIMIZATION

Micro-Segment

Creation

Multivariate

Testing

Creative

Optimization

Bid

Optimization

Search

Team

Twitter

Partner

DSP DSP DSPFacebook

Partner

Social

Team

Search

Partner

Email

Partner

Search

Partner

Data

Team

Display

Team

Email

team

Brand

Current Operation Model

Brand

Team

New Model With Albert

Current Model New Model with Albert

Data is Siloed Data is Unified

5 Experts 1 Expert

4-7 pieces of software 1 software

“Agencies Are Growing Revenues With Heads”

*Source = https://www.wpp.com/sustainabilityreports/2016/other-information/data-summary/

https://www.wpp.com/sustainabilityreports/2016/other-information/data-summary/

Theoretical Case Study - WPP

▪ WPP has hired 8,000 new employees on average per year (2012-2016)*

▪ Let’s assume only 1,000 of them are expert media buyers

▪ Yearly salary = $60K**

▪ Yearly cost saving = $60,000,000

*Source = https://www.wpp.com/sustainabilityreports/2016/other-information/data-summary/**Source = Glassdoor.com

https://www.wpp.com/sustainabilityreports/2016/other-information/data-summary/

2017

Case Studies

Client Success - Case Study #1(USA Agency)

▪ Search: 55% better.

▪ Display: 73% better.

▪ Social: 72% better.

Client Success - Case Study #2 (LATAM)

▪ Comparing H12016 to H12017 -

• Search: 22% better.

• Display: 12% better.

• Social: 122% better.

▪ Black Friday/Cyber Monday compared 2016 to 2017 -

• 2.5x more revenue

Albert digests data, creates media plans, builds campaigns,

optimizes 24/7 and reports autonomously, cross-channel from

a single command center

More Capacity, Less OPEX

Better Performance

Albert User Interface

Demo

Workload Comparison

Plan Build Optimize (Ongoing) Report Insights

Search - Google, Bing 1 1 1 1 1

Social - FB, Twitter 1 1 1 1 1

Display 1 1 1 1 1

Email 1 1 1 1 1

Albert 1* 1* 1*

3 vs 20

2017

Commercial Progress

2017 Growth In Numbers - Revenues

(*)

(*) 2017 SaaS revenues and annualized exit run-rate represent the Company’s expectations (as announced on 5 December 2017 and 9 January 2018) rather than actual figures.

2017 Growth In Numbers - Clients

2X

3X

Company Focus

2018

2018 Main Focus

▪ Climbing up - Bigger Clients

▪ Move from “Land” to “Expand” with current clients

▪ Partnerships/Agencies channel -

• Mao Keo, Global Vice President, Alliances and Channel Development

• Prior, Business Development at Adobe and Oracle

▪ Technology improvements and additional capabilities

Thank You!

albert technologies dinner...jan 10, 2018 · marketers lead ai interest source: forrester’s q2...

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