forrester’s view on accelerating analytics and insights with data prep

ACCELERATING ANALYTICS

THROUGH DATA PREPARATION

Dan Potter, CMO, Datawatch

Michele Goetz, Principal Analyst, Forrester

© 2015 Forrester Research, Inc. Reproduction Prohibited 3

Business stakeholders want to be in command of their dynamic ecosystems


Your business has lost its patience

— it needs data now


Base: 1200 and *595 global data and analytics business decision-makers

Source: Business Technographics® Global Data & Analytics Survey, 2015 and 2014

Satisfaction is on the decline even as investment in analytics is on the rise.

Q.A1: What is your level of satisfaction with analytics in your company?

53%33%

14%

2014*

42%

36%

21%

2015


14% Make Customer Insights an integral part of planning

67% 59% 56%

Can’t Access Can’t Integrate Slow Updates

Source: Forrester’s Q2 2014 Intelligent Enterprise Self-Assessment Scorecard

Source: Forrester’s Q2 2014 Intelligent Enterprise Self-Assessment Scorecard


IT just takes too long…

9%

11%

11%

12%

13%

25%

19%

23%

23%

23%

23%

25%

61%

53%

56%

53%

52%

43%

Implementing and supporting new BI and advancedanalytics technologies

Sourcing new non-customer data sets & makingthem available for self-service analytics or data

science

Creating new data stores and views of structureddata for reporting and interactive query

Adding new data feeds for embedded BI/analyticswithin CRM, marketing, or loyalty solutions

Sourcing new customer data sets and making themavailable for self-service analytics or data science

Generating new data reports from existing data

Within days Within weeks Within months or longer

Q.A9: In general, when business users are looking for help with analytics, how quickly does

IT turn around the following requests?

Base: 3005 global data and analytics decision-makers. “Never” and “don’t know” not shown.

Source: Business Technographics® Global Data & Analytics Survey, 2015


Business access to data is more than just a nuisance…

› Can circumvent security when they use rogue data and

technology.

› Consume a lot of valuable time “munging” data prior to

analysis.

› Make bad business decisions because of data quality

issues.

› Can generate data silos that produce inconsistent

insights


Strategically Surrender To Data Self-

Service with Data Preparation


Source: Brief: Data Preparation Tools Accelerate Analytics February 2015

.

Data Preparation Tools

Software that eases the burden of

sourcing, shaping, cleansing, and

sharing diverse and messy data sets

to accelerate data’s usefulness for

analytics


Source: Business Technographics® Global Data & Analytics Survey, 2015

Organizations are getting ready for data self-service

67% 59%

Envision business

user flexibility to pull

and use data

Will expand or

implement data

preparation capabilities

in next 12 months

© 2015 Forrester Research, Inc. Reproduction Prohibited

Data Quality

Personal Data

Applications - Trusted

Shared Data

Internal sources – Casual Trust

Available Data

3rd Party sources – Acquired Trust

Opportunistic Data

Potential sources – Unclear Trust

In-memory DB,

Data

Warehouse,

NoSQL,

Hadoop

Governance Policies and Data

Certification

ETL/ELT,

Data

Virtualization,

APIs

External Sources

Our Data Optics Have To ChangeGet beyond the

12% of data you

use


Analyst: I want self-service…I know good data when I see it.

› Instant self-service access to data

sources

› Reduce data wrangling time

› Collaborate and iterate on data set

preparation

› Transparency into iterative data set

design

› Transparency into data quality conditions

› Immediately visualize data with easy

push to analytics


Data Steward: I want to drive data value and promote data best practices.

› Can “see” data policies for production data sets

› Can measure data quality levels

› Transparency into business trusted data

sources

› Transparency into potential new data value and

policy scenarios

› Low impact deployment of data policies into

analyst preparation

› Visibility and meaning into compliance with data

policies

› Data profiling and prototype environment for

new data services


Data Architect: I want to enable the business with better insight

› Can “see” data requirements for

production data sets

› Collaborate with analysts speed up data

access

› Reduce/optimize resources covering ad-

hoc data support

› Create prototype data models and

databases to “test” new capabilities

› Gain visibility into data source use for

security and utilization


Source: Data Quality Marketing Overview Q2 2015

Data Preparation is a critical piece of the data quality governance program

Data PreparationSelf-service application to blend,

standardize, cleanse, merge data

Data Quality ToolsData management tool

to cleanse, enrich,

standardize, match,

and merge data

Master Data

ManagementData management too to

define and orchestrate master

data models

Metadata ManagementData management tool to store and maintain data

dictionaries and data mappings for data integration

Data IngestionData aggregation tools for Hadoop and NoSQL

environments that transform, match, and merge data

Data

StewardshipPlanning,

collaboration,

workflow and

reporting environment

to enable and capture

data governance

business processes

Business GlossaryApplication to collect and share data descriptions

and definitions

Reference Data

ManagementDefine and enforce data

standards and hierarchies

Semantic

Data MapsIntelligent graphs

that evolve by

data use to

classify and link

data


Where data preparation sits in your architecture


Adopts the 4 Principles of Data Prep...

› It’s a data pipeline: Considering all data roles and objectives to turn data into insight

› Data is personal: Enable analysts to explore and play in the data to “know it when they see it.”

› Capture tribal knowledge quietly: Data wrangling activity is a window into data policies

› Data prep is for all data pros: Data architects and data stewards have a tool to prototype and test data

DATAWATCH SOLUTION FOR

SELF-SERVICE DATA PREPARATION

Dan Potter, Chief Marketing Officer

Datawatch self-service data preparation provides

better and fasterdecisions

BetterONLY 12%

Of enterprise data is used for information and to make decisions. ‘Dark Data’ growing 800% Reports, web pages, JSON, log files…

Databases, Salesforce, Hadoop, etc

Faster80% WASTED TIME

Analysts spend vast majority of time preparing data, not analyzing data.

Work directly with data, no scripting

Automate, reuse & deliver

• The fastest and easiest way to acquire and

prepare the widest variety of data

• Built upon the most powerful engine used by the

world’s largest organizations for 20+ years

• Runs on your laptop or server for deployments

of any scale

Introducing Datawatch Monarch

HealthCare

Government

93 of the Fortune 100 Rely on Datawatch

Financial

Services

Other

Industries

Retail

19

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Question and Answer

Free Monarch Personal Edition

available for immediate download

at www.datawatch.com

Datawatch self-service data preparation provides

better and fasterdecisions

ACCELERATING ANALYTICS

THROUGH DATA PREPARATION

Dan Potter, CMO, Datawatch

Michele Goetz, Principal Analyst, Forrester

Any data including

multi-structured

Proven scalability

to thousands of

users

Remove risk of

non-managed

data & processes

Intelligent UI

with powerful

engine

DISCOVER

Datawatch Managed Analytics Platform

GOVERN

ACQUIRE

PREPARE

AUTOMATE

Automation

Service

Visualization

Engine

Content

Repository API

Governance and Control

Connectivity

Data Preparation

Thank you

forrester.com

Michele Goetz, Principal Analyst

@FORR_Mgoetz

[email protected]